- Game Over: ESPN's Gammons Bows Out
MediaDailyNews, David Goetzl - Tuesday, December 8, 2009
Peter Gammons, a near-ubiquitous presence on ESPN as a baseball commentator f ...
- ESPN Deportes Pitches Icon Off-Season
MediaDailyNews, David Goetzl - Monday, November 23, 2009
ESPN's Spanish-language network has turned to a Hall of Fame pitcher ...
- Cubs' Next Major Hire: Marketing Guru Wally Hayward
Around the Net In Brand Marketing, Thom Forbes - Monday, November 23, 2009
It's going to take more than marketing savvy to erase the modifi ...
- World Series Most Watched Since 2004
Around the Net In Media, Joan Voight - Thursday, November 5, 2009
The New York Yankees' 7-3 victory over the Philadelphia Phillies drew ...
- Huge Patrón Manhattan Billboard Salutes Yankees
Marketing Daily, Karlene Lukovitz - Thursday, November 5, 2009
Patrón Tequila is using a 225-foot-tall billboard in mid-Manhattan to congratulate t ...
- Baseball's Playoffs Hit Ratings Home Run
MediaDailyNews, Wayne Friedman - Monday, October 26, 2009
Fox's sixth game of the American League Championship Series grabbed big number ...
- Baseball Playoffs Beat Most Rivals
MediaDailyNews, Wayne Friedman - Friday, October 23, 2009
Overall, Fox's baseball contests are trending up -- 27% higher among adu ...
- Baseball Slams Fall Ratings Race
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2009
Heavy Major League Baseball playoff action is starting to make a me ...
- OOH Viewing Spikes TBS Postseason Baseball Ratings
Around the Net In Media, Joan Voight - Thursday, October 15, 2009
TBS' coverage of the 2009 Major League Baseball Division Series is getti ...
- Tommy Bahama Creates Co-Branded MLB Shirts
Marketing Daily, Tanya Gazdik - Tuesday, October 13, 2009
Marketing for the shirts includes e-blasts to customers, says the spokesperson. Tom ...
- YES Net: Yankees Telecasts Improve 9% This Year
Around the Net In Media, Joan Voight - Thursday, October 8, 2009
Led by improved ratings for its New York Yankees telecasts, the Y ...
- L.A. Dodgers Hope Ticket Truck Hits Big
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 29, 2009
...
- Farmer John Beefs Up Hot Dog Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, September 18, 2009
Farmer John, a Los Angeles-based meats brand owned by Hormel that primari ...
- Zell Felled: Sells Cubs At Lower Price
MediaDailyNews, Erik Sass - Monday, August 24, 2009
After two years of false starts and reversals, Sam Zell, the embattl ...
- Tribune Co. To Sell Cubs, Wrigley Field - Finally
Around the Net In Media, Joan Voight - Sunday, August 23, 2009
Tribune Co. has announced a definitive agreement to sell all but ...
- Minn. Twins Ink Partner Deal With Qwest
Marketing Daily, - Thursday, August 13, 2009
The Minnesota Twins have signed Qwest Communications as the exclusive "communications partne ...
- Game Face: Verizon To Carry Yes Network Online
MediaDailyNews, David Goetzl - Thursday, August 13, 2009
A month after Cablevision began offering subscribers the opportunity to also acce ...
- Fox Mulls 'Idol,' Baseball Now Manageable
MediaDailyNews, Wayne Friedman - Thursday, August 6, 2009
"American Idol" is adjusting to the news of Paula Abdul's departure; early-rou ...
- Puerto Rico Steps Up To Plate With Mets, Rums
Marketing Daily, Karl Greenberg - Wednesday, August 5, 2009
"For the first time, we are integrating direct sales into promotions a ...
- Baseball Stars Pitch New Subway Sandwich
Marketing Daily, - Monday, July 13, 2009
Big names in New York and Philadelphia baseball are pitching the B ...
- How MLB Got President Obama To 'Pitch' At The '09 All-Star
Around the Net In Brand Marketing, Thom Forbes - Friday, July 10, 2009
...
- Taco Bell In First: 2-Minute All Star Game Ad
Marketing Daily, Karl Greenberg - Thursday, July 9, 2009
"Sports are the foundation of our media investment; we have been incredib ...
- IndoorDirect Catches MLB For BITE
MediaDailyNews, David Goetzl - Thursday, July 9, 2009
Indoor Direct will add content from Major League Baseball to its place-bas ...
- Tribune May Seal Cubs Deal, Relieve Some Debt
MediaDailyNews, Erik Sass - Tuesday, July 7, 2009
The long, drawn-out sale of the Chicago Cubs by Tribune Co. m ...
- Tribune Co. Finally Sells the Cubs
Around the Net In Media, Joan Voight - Monday, July 6, 2009
Tribune Co. has finalized a deal to sell the Chicago Cubs ...
- Batter Up: Spanish Beisbol Adds MLB Affiliates
MediaDailyNews, Erik Sass - Thursday, July 2, 2009
The Spanish Beisbol Network is expanding its platform with new affiliate relationshi ...
- JetBlue Now Flying With The Los Angeles Angels Of Anaheim
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 20, 2009
...
- Who's Watching Baseball?
Marketing Daily, - Wednesday, May 13, 2009
The Top 10 DMAs in which live adults who watch baseball ...
- Sacred Territory For Sale
Marketing: Sports, Barry Janoff - Tuesday, May 12, 2009
The standard in marketing is now being set by the new $1 ...
- Media And Sports Comebacks Are The Story -- Really?
TV Watch, Wayne Friedman - Friday, May 8, 2009
In America, everybody loves a comeback. But these days, high profile retur ...