The target is perfect, Price says. Baseball fans tend to own their own homes. "What better way to marry people that love having a great lawn with tapping into a sport that
people love as well that features a great lawn?" he asks.
Price also makes it clear that these seeds really are something special -- premium, top-of-the-line varieties that you would not be able to buy off the shelf. But not all seeds are agronomically (our word for the day) correct for all cites. Red Sox fans in Columbus, Ohio, for example, would be fine planting a bit of Fenway's finest mix, but it would be dicey down south in Columbus, Ga.