The arrangement this month with the MLB Network (MLBN) has a spring-training update airing during FBN's "Imus in the Morning" each weekday. FBN stock-market updates, in turn, will run on the baseball outlet.
MLBN will use its 60-second slots on the business channel to plug each night's "30 Clubs in 30 Days" program it is airing.
FBN started a similar arrangement with the Tennis Channel last year, and will continue it during all four Grand Slam events in 2010.
The content swap involves no cash exchanging hands. The networks view it, in part, as a way to give their brands and talent more exposure.
MLB Network studio hosts will appear on "Imus" and FBN anchor David Asman on MLBN. FBN executive Kevin Magee said the agreement provides "content that is mutually beneficial" to each audience.
MLBN just passed its one-year anniversary and is in 54 million homes. FBN is more than 2 years old and is in some 50 million homes.
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