The color commentator on Boston Red Sox broadcasts known as RemDawg is peddling $500 "season passes" to devoted fans who'd like a guaranteed table to watch TV broadcasts in the comfort of Jerry Remy's
Sports Bar & Grill, Jenn Abelson reports.
They'll also receive a $25 food credit and one free beer per visit, invitations to exclusive events (up to a $3,000 value) and an
autographed picture of Remy at their table.
"This $500 season-ticket package can deliver an experience as close to an actual season ticketholder as possible, at a fraction of the
price,'' says restaurant gm Don Bailey. But Boston University professor Chris Cakebread, who teaches advertising and sports marketing, thinks the package seems "certainly an over-exaggerated way to
show your love for the Red Sox."
My take? Never underestimate the ability of a Red Sox fan to over-exaggerate.
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