- Knicks Extend All-Star Campaign
MediaDailyNews, - Wednesday, December 29, 2010
The NBA's New York Knickerbockers are extending a program they recently launch ...
- T-Mobile Leverages NBA Tie For TV Ads
Marketing Daily, Aaron Baar - Wednesday, December 22, 2010
"So much has changed about the fan experience in the 21st centu ...
- AmEx Returns To NBA Fold In Big Way
Marketing Daily, Karl Greenberg - Tuesday, December 21, 2010
As the Official Credit Card Partner of the NBA, American Express wi ...
- Global Bank Activates Against U.S. Pro Hoops
Marketing Daily, - Tuesday, December 21, 2010
BBVA Group is launching its "Official Bank of the NBA" status wi ...
- AmEx Scores Major NBA Partnership
MediaDailyNews, Karl Greenberg - Tuesday, December 21, 2010
American Express is back with the NBA after a five-year absence, b ...
- Advertisers Look To Gain In Today's UConn Basketball Game
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 21, 2010
At 7 pm, UConn's women's basketball team looks for its record-making 89 ...
- Armenians To Turkish Airlines: No On Kobe
Marketing Daily, - Monday, December 20, 2010
Armenian Americans are protesting L.A. Lakers star Kobe Bryant signing as spokespers ...
- CBS To Stream College Basketball Online, Mobile
MediaDailyNews, David Goetzl - Wednesday, December 15, 2010
CBS Sports will again simulcast a run of college hoops games grat ...
- Kia Effort Backs Optima With Cinema, Bowl Buy
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Michael Sprague, VP of marketing for the Irvine, Calif.-based automaker, tells Marketi ...
- ESPN Shoots Marquee Teams In NCAA Doubleheaders
MediaDailyNews, David Goetzl - Thursday, December 9, 2010
The days of top college basketball teams avoiding tough competition early ...
- The Russians Are Here And The Nets Are Coming!
Marketing Daily, Karl Greenberg - Monday, December 6, 2010
Fred Mangione, SVP of ticket sales and marketing for the Nets, tel ...