- Champs Taps Westbrook For Ad Push
Marketing Daily, Karl Greenberg - Friday, May 17, 2013
The effort features a 30-second television commercial in which a high scho ...
- CBS Interactive Adds 247Sports Football, Basketball Content
Online Media Daily, Gavin O'Malley - Tuesday, May 14, 2013
Adding to its niche content, CBS Interactive has entered into a distributi ...
- Nike Celebrates LeBron's Fourth MVP Award
Marketing Daily, Sarah Mahoney - Tuesday, May 7, 2013
Well, that didn't take long: Nike says that it is celebrating N ...
- RadioShack Aims Younger With Thicke, Beats
Marketing Daily, Aaron Baar - Wednesday, May 1, 2013
"As part of our brand transformation, we need to broaden our appe ...
- BBVA Signs NBA All-Stars In Expansion
Marketing Daily, Karl Greenberg - Monday, April 22, 2013
An official NBA sponsor since 2010, Sunbelt-centric bank BBVA Compass has be ...
- NBA TV Outpaces Big TV Nets
MediaDailyNews, Wayne Friedman - Friday, April 19, 2013
Major TV networks had an uneven NBA season ratings-wise. The league's o ...
- Lakers Broadcasts Continue Korean Option
MediaDailyNews, David Goetzl - Friday, April 19, 2013
Time Warner Cable's regional sports network carrying Los Angeles Lakers games wi ...
- Talking Hoops, Hype, NBA Marketing With Clyde, Pearl
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 12, 2013
As Walt 'Clyde' Frazier and Earl 'The Pearl' Monroe celebrate the 40 ...
- March Madness Scores 50 Million Live Streams
MediaDailyNews, David Goetzl - Wednesday, April 10, 2013
The ad-supported free streaming of every March Madness game saw a massi ...
- NCAA Slam Dunks Tourney Ratings
MediaDailyNews, Wayne Friedman - Tuesday, April 9, 2013
The big "NCAA Men's Basketball Championship" game between Louisville and Michigan h ...
- Manning Back For Buick Verano
Marketing Daily, Karl Greenberg - Monday, April 8, 2013
Peyton Manning is back touting Buick's Verano luxury compact, this time talki ...
- TV's Easter Sunday Jumps Ball: NCAA, 'Dead' And 'The Bible'
MediaDailyNews, Wayne Friedman - Monday, April 1, 2013
Basketball, zombies, and the Bible were the big TV topics for viewe ...
- Werner Promotes CBS' 'Coaching Spotlight'
MediaDailyNews, David Goetzl - Friday, March 29, 2013
Werner Co., which annually gets prime exposure as players and coaches cli ...
- March Madness Or Marketing Madness? Why NCAA Tournament Is Holy Grail of Marketing
Engage:Men, Jack Cohen-Martin - Thursday, March 28, 2013
As everyone knows, March Madness, the NCAA Men's Division 1 Basketball Championshi ...
- NCAA's March Madness Gets Big Digital Scores
MediaDailyNews, Wayne Friedman - Tuesday, March 26, 2013
Live streaming video activity continues to rack up soaring results over ...
- March Madness Blows Old Mobile Video Records Off The Court
Mobile Marketing Daily, Steve Smith - Wednesday, March 27, 2013
According to the NCAA, 2.6 million unique visitors watched live video ...
- NCAA Paints The Court
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 21, 2013
The basketball court at the Mountain West Conference tournament in Las Veg ...
- March Madness Uses Shazam App To Ensure Cross-Platform Viewing
MediaDailyNews, David Goetzl - Tuesday, March 19, 2013
March Madness games on the four networks will be Shazam-able, allowing viewe ...
- Enterprise Drives Into March Madness
Marketing Daily, Karl Greenberg - Monday, March 18, 2013
Enterprise Rent-A-Car, the official rental car of the NCAA, is extending i ...
- Charles Barkley Hits The Road For CDW
Marketing Daily, Aaron Baar - Saturday, March 16, 2013
CDW, which provides IT services for different sectors of the business worl ...
- Champs Sports, Adidas Launch Tumblr-Inspired TV Spot
Marketing Daily, Sarah Mahoney - Friday, March 15, 2013
NBA style-setters Damian Lillard, Von Miller and Iman Shumpert star in ...
- Acura Launches Integrated Push For 2014 RLX
Marketing Daily, Karl Greenberg - Thursday, March 14, 2013
Acura is lighting the fuse on the marketing fireworks for the 20 ...
- Charles Barkley, Alec Baldwin For Capital One
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 11, 2013
Just in time for March Madness, Charles Barkley, who will be pa ...
- NBA Calls Out Business Partner China For Poaching
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 11, 2013
Even as the NBA continues to build what it describes as ...
- Northwestern Mutual Ensuring More Tournament Exposure
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 8, 2013
Now in its second year as a corporate partner of the NCA ...
- March Madness Ad Spend At $1Billion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 7, 2013
Between 2003 and 2012, the NCAA Division I men's basketball tournament generat ...
- The Knicks Go To Instagram For Real Time Promo
Marketing Daily, Karl Greenberg - Wednesday, March 6, 2013
On Thursday night the NBA's New York Knicks are doing a promoti ...
- March-Adness: Spending Tops $1 Billion Mark
MediaDailyNews, David Goetzl - Tuesday, March 5, 2013
Ad dollars for March Madness topped the $1 billion mark for t ...
- Buffalo Wild Wings In March Madness
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 1, 2013
The 'official hangout' of the NCAA will support its first March Madne ...
- Jerry Buss, 80, Brought 'Showtime' To Hoops
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 19, 2013
Los Angeles Lakers owner Jerry Buss, who died yesterday at 80 aft ...