- AMEX, NBA Explore 'Off the Court' Passions
Marketing Daily, Aaron Baar - Thursday, November 7, 2013
Called "Off the Court," the new online experience will feature live vid ...
- David Stern's NBA: Legendary Status
Marketing: Sports, John Rowady - Tuesday, November 5, 2013
The commissioner of any sports league is tasked with the incredibly difficu ...
- Kia Brings Back Blake As Optima Superhero
Marketing Daily, Karl Greenberg - Wednesday, October 30, 2013
The first ad, in 60- and 30-second versions, acts like a '70s-sty ...
- Samsung, LeBron Re-Team
Marketing Daily, Aaron Baar - Tuesday, October 29, 2013
As the NBA Season gets underway, Samsung and LeBron James have reteam ...
- Samsung Signs On As NBA Partner
Marketing Daily, Aaron Baar - Monday, October 28, 2013
"It's been something we've been working on for a while. We bo ...
- Samsung, NBA Partner For Cross-Platform Sponsorships
Online Media Daily, Mark Walsh - Monday, October 28, 2013
Samsung's got a basketball jones. The U.S. arm of the Korean electroni ...
- Samsung Signs $100M Pact With NBA
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 28, 2013
In a not-so-little branding coup for Samsung, the electronics giant just sign ...
- Cable Customers Get Live Streaming Of NBA Local Games
MediaDailyNews, Wayne Friedman - Wednesday, October 23, 2013
Live streaming of local games is coming to the NBA -- fr ...
- Taco Bell And NBA Expand Partnership
MediaDailyNews, Karlene Lukovitz - Thursday, October 17, 2013
Taco Bell and the National Basketball Association have extended their partnership f ...
- NBA Spreading Global Love Of The Game
MAD, Steve McClellan - Monday, October 7, 2013
League's first-ever international ad campaign will feature ads in 10 languages a ...
- CBS Sports Gets American Athletic Games
MediaDailyNews, David Goetzl - Tuesday, August 20, 2013
Mike Aresco is back with CBS again. The former top sports executi ...
- NEW! Foot Locker Debuts 'Harden Soul'
Out to Launch, Amy Corr - Monday, August 19, 2013
When you’re hot and endorsements deals roll in, you’ve got to stri ...
- Iger Confident NBA Will Remain On ESPN
MediaDailyNews, David Goetzl - Tuesday, August 6, 2013
Disney CEO Bob Iger indicated Tuesday that he expects ESPN to ren ...
- Blake GriffinStars In Latest Ad For Jordan Brand
Out to Launch, Amy Corr - Wednesday, August 7, 2013
Jordan Brand launched "Blake and Drain," a TV spot that debuts t ...
- Blake Griffin Plays "The Endorser" Role Well For Foot Locker
Out to Launch, Amy Corr - Wednesday, August 7, 2013
We’re not done with Blake Griffin just yet. He also stars ...
- P&G Partners With The WNBA
Marketing Daily, Karl Greenberg - Monday, July 22, 2013
P&G and The Women's National Basketball Association (WNBA) are partnering around ...
- As NBA Woos Dwight, Adidas Backs China Trip
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 3, 2013
Dwight Howard spent two days hosting teams that want to pay h ...
- How Marketers Rock 'N' Rolled At The NBA Draft
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 1, 2013
Dozens of players heard their names called last night to begin the ...
- Raftery Joins Fox Sports 1
MediaDailyNews, David Goetzl - Thursday, June 27, 2013
In a move that might symbolize how much money Fox is willi ...
- LeBron Taking Sports Marketing To Another Level
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 27, 2013
It's no secret that the world of sports marketing has come ...
- Final NBA Game Heats Up High Ratings
MediaDailyNews, Wayne Friedman - Friday, June 21, 2013
ABC scored the second-highest-rated basketball game in its history with game sev ...
- Legend Sings 'Love' For Chevrolet
Marketing Daily, Karl Greenberg - Thursday, June 20, 2013
Chevrolet's total redesign of the Impala is "Made to Love." The na ...
- NBA Finals Ratings Hold Steady
MediaDailyNews, Wayne Friedman - Friday, June 14, 2013
ABC's game four of the "NBA Finals" between the Miami Heat a ...
- LeBron Scores First Videogame Cover
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
LeBron James has done a lot of things during his basketball caree ...
- AriZona Teams With Shaq O'Neal On New Soda Line
Marketing Daily, Karlene Lukovitz - Monday, June 10, 2013
AriZona continues to tout its "no frills approach" to consumer marketing ...
- NBA Finals Dunk Thursday, Over 12M Viewers
MediaDailyNews, Wayne Friedman - Friday, June 7, 2013
The first game of the NBA Finals owned the first Thursday ...
- We Need Our Grandmama
Engage:Men, Ky Henderson - Thursday, June 6, 2013
Way, way back in the early 1990s, there was a brief peri ...
- NBA Playoffs Score 11.6 Million Viewers, 'Voice' Close Second
MediaDailyNews, Wayne Friedman - Tuesday, June 4, 2013
A key TNT playoff game landed the top spot among all ...
- NBA, Taco Bell Thinking On The Outside Of The Box
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 29, 2013
A new campaign between the NBA and QSR partner Taco Bell pu ...
- How Griner, Diggins Will Change The WNBA Landscape
Marketing: Sports, Barry Janoff - Tuesday, May 28, 2013
The WNBA on Memorial Day weekend began its 18th season of pla ...