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Samsung Signs $100M Pact With NBA

In a not-so-little branding coup for Samsung, the electronics giant just signed a $100 million deal with the NBA. As the NBA’s official provider of tablets and televisions, Samsung devices will now be used to help game referees review plays. More broadly, the tie-up is a “strategic move for two organizations looking to expand their global reach,” The Wall Street Journal reports, citing sources.

Read the whole story at The Wall Street Journal »

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