- Lowe's Leverages Madness In NCAA Social Swirl
Marketing Daily, Sarah Mahoney - Monday, April 7, 2014
With every college basketball fan in the country still licking their woun ...
- Knowing The Real-Time Marketability Of Athletes Will Lead To A Lot Of Sleeping Around
RTBlog, Tyler Loechner - Friday, April 4, 2014
The madness of March is over, but the NCAA basketball tournament rol ...
- Brands Need Smarts And Luck During March Madness
Marketing: Sports, Kent Thomas - Tuesday, April 1, 2014
March Madness is an apt moniker for this flurry of competition we' ...
- Acura Goes Real-Time For NCAA Basketball
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
Acura, which has been for a year changing up marketing forces ...
- Buick Ads Make Fun Of Brand Awareness Issue
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
The campaign, via AOR Leo Burnett, launches Thursday during the NCAA Dayt ...
- Men's Final Four Generates Big Games, Big Moments, Big Money
Marketing: Sports, Barry Janoff - Tuesday, March 25, 2014
Among the major sports events that cities clamor to host are t ...
- TuneIn Airs NCAA Championship Coverage, Sports Events
MediaDailyNews, Erik Sass - Friday, March 21, 2014
TuneIn, a live radio online listening service, is getting play-by-play coverage ...
- HelloWorld Develops 'Seed' Campaign For Scotts, Lowes
MAD, Larissa Faw - Thursday, March 20, 2014
And they're not talking just grass seed either. For many lawn growe ...
- AT&T NCAA Tourney To Tout Network
Marketing Daily, Aaron Baar - Thursday, March 20, 2014
AT&T is taking advantage of its status as an NCAA partner (a ...
- Enterprise Rent-A-Car Launches March Madness Promo
Marketing Daily, Tanya Gazdik - Wednesday, March 19, 2014
Enterprise Rent-A-Car is once again linking to the NCAA Basketball Championship wi ...
- Dish TV Animates Its Hopper
Marketing Daily, Aaron Baar - Tuesday, March 18, 2014
The company is encouraging its employees to take "bracket breaks" to wat ...
- Northwestern Mutual Bets Big On NCAA Sponsorship
MAD, Larissa Faw - Monday, March 17, 2014
The firm's media shop, Publicis Groupe's Spark, helped orchestrate the package, whi ...
- CDW Helps Companies Achieve 'Smart Growth'
Marketing Daily, Aaron Baar - Monday, March 17, 2014
"The technology is evolving, and the challenges are evolving and we're helpi ...
- The March Of Madness: Apple TV Is Unveiling ACC Sports App
VidBlog, P.J. Bednarski - Monday, March 17, 2014
With six schools going to "the big dance" as somebody (not m ...
- Bud Light Extends Super Bowl Promotion To NCAA
Marketing Daily, Tanya Gazdik - Monday, March 10, 2014
Bud Light is joining the madness and extending the Bud Light Hot ...
- NCAA Slam Dunks $1.1B In Ad Revs
MediaDailyNews, Wayne Friedman - Monday, March 10, 2014
Advertising revenue for the three-week-long NCAA Men's College Basketball Tournament totaled $1. ...
- LG 'Glides' Into March Madness Tourney
Marketing Daily, Aaron Baar - Thursday, March 6, 2014
The electronics brand has enlisted former Houston University standout and former Houst ...
- Stern Passes To Silver. He Shoots, He Scores
Marketing: Sports, Barry Janoff - Tuesday, February 25, 2014
If there is one thing we can learn from sports, it ...
- NEW! James Harden Disguises Himself As 'Less-Famous' Anthony Davis In Latest Foot Locker Ad
Out to Launch, Amy Corr - Tuesday, February 18, 2014
Foot Locker launched two TV ads this month, promoting both its Ki ...
- NEW! NBA Launches Online Ads That Change Apparel Based On Real-Time Weather Reports
Out to Launch, Amy Corr - Friday, February 14, 2014
The NBA launched an online campaign to promote its retail site, ...
- Sprint Shows NBA Players Off The Court
Marketing Daily, Aaron Baar - Tuesday, February 11, 2014
"Fans have told us they were interested in getting to know playe ...
- With Sales Strong, Nike Ups Marketing Spend
Marketing Daily, Sarah Mahoney - Friday, December 20, 2013
Meanwhile, the company has decided Misery loves company, and is rolling o ...
- Carmelo Anthony Has Priorities In Order In Foot Locker Ad
Out to Launch, Amy Corr - Wednesday, December 18, 2013
Big Foot is finally captured on video. Airbnb recreates funky homes in ...
- Foot Locker Extends Partnership With NBA
Marketing Daily, Karl Greenberg - Monday, December 16, 2013
The sports retailer will continue as the title partner of the Fo ...
- NBA Welcomes The Return Of Kobe Bryant
Out to Launch, Amy Corr - Wednesday, December 11, 2013
The NBA launched a TV spot this week to mark the retu ...
- NEW! Mike Tyson Returns Evander Holyfield's Ear In Foot Locker Ad
Out to Launch, Amy Corr - Wednesday, November 20, 2013
Holiday ads, basketballs and jingly balls. Let's launch! ...
- 'Big Is On' In NBA Ad Highlighting Up-And-Coming Athletes
Out to Launch, Amy Corr - Wednesday, November 20, 2013
With basketball season up and running, let’s take a look at “B ...
- Adidas, NBA Goes Big With Logo
Marketing Daily, Karl Greenberg - Thursday, November 14, 2013
After Big Color comes Big Logo. And Adidas. The sports gear compa ...
- NEW! NBA Gets Into Holiday Spirit With 'Jingle Hoops'
Out to Launch, Amy Corr - Thursday, November 14, 2013
The NBA is starting its holiday advertising early with a Christmas-themed sp ...
- Taco Bell Lunch Gives Man Hurricane-Force Strength -- Not Really
Out to Launch, Amy Corr - Wednesday, November 13, 2013
Oddly enough, I know a Hurricane Dennis, but it’s “Hurricane Doug” w ...