- NEW! 'Be Relentless' Is The Rallying Cry For 2014-2015 Los Angeles Clippers
Out to Launch, Amy Corr - Wednesday, October 29, 2014
With the launch of a new basketball season comes a new attitu ...
- Kia Touts Luxury K900 With New NBA Deal
Marketing Daily, Karl Greenberg - Tuesday, October 28, 2014
Its first move to align luxury with hoops was to tap Clevela ...
- Little-known Smartphone ZTE Hopes To Become Very Known With Knicks Deal
Marketing Daily, Karl Greenberg - Monday, October 27, 2014
The deal -- designed to boost the company's profile while aligning ...
- AutoTrader Inks 360-degree Extension With NBA
Marketing Daily, Karl Greenberg - Tuesday, October 21, 2014
Jessica Stafford, VP of consumer marketing for Cox Automotive, owner of AutoTrade ...
- Skullcandy Launches 'Push Play' To Promote Sport Line Of Headphones
Out to Launch, Amy Corr - Wednesday, October 15, 2014
Life is filled with challenges big and small, like finding the perfe ...
- ESPN Radio, NBA Sign Deal
MediaDailyNews, Erik Sass - Monday, October 6, 2014
ESPN Audio has signed a nine-year agreement with the National Basketball Associatio ...
- NEW! James Harden Plays HORSE With Internet, But Who Wins?
Out to Launch, Amy Corr - Friday, October 3, 2014
Foot Locker digitized the traditional playground basketball game HORSE when NBA play ...
- Kevin Durant Stars In First Campaign Ad For NBA 2K15
Out to Launch, Amy Corr - Wednesday, September 3, 2014
CP+B launched "Most Valuable Players," the first TV spot for NBA 2K1 ...
- NEW! Nike, Foot Locker And Kevin Durant #searchforthebaddest European Player
Out to Launch, Amy Corr - Tuesday, August 26, 2014
Coca-Cola launches lyric bottles in China. Break a sweat if you wa ...
- Kyrie Irving Keeps Shooting Summer Baskets For Jeep
Marketing Daily, Karl Greenberg - Wednesday, August 20, 2014
The "Summer Celebration" campaign has a two-pronged timing tactic: it is duri ...
- Foot Locker Finds Branded Video Success Going Back To School
Video Insider, Mallory Russell - Thursday, August 21, 2014
While not as flashy as the Super Bowl, World Cup, or Holida ...
- NEW! Scottie Pippen Thinks He's The Greatest Chicago Bulls Player In Foot Locker's Back-To-School Ad
Out to Launch, Amy Corr - Wednesday, August 6, 2014
The best advice that retired NBA star Charles Barkley can give curre ...
- Joy In Mudville
Marketing Daily, Jeff Charney - Tuesday, July 22, 2014
Do home-team wins translate to broader benefits for a region's workforce? ...
- Sinclair Broadcasting Debuts American Sports Network
MediaDailyNews, Wayne Friedman - Thursday, July 17, 2014
Looking to boost its efforts for local, live programming, the big Sincla ...
- The King And I
Marketing Daily, Brian Ford - Wednesday, July 16, 2014
Reflections on a decade of marketing with LeBron. ...
- NEW! Where Will LeBron Play? Minnesota Wants In
Out to Launch, Amy Corr - Wednesday, July 9, 2014
Good try, Minnesota. When LeBron James isn't on a basketball court, ...
- NBA Finals Prove Winning For ABC
MediaDailyNews, Wayne Friedman - Friday, June 6, 2014
ABC easily won the first Thursday in June, thanks to the fir ...
- Boost, Davis Flip Cell Phone Etiquette
Marketing Daily, Aaron Baar - Wednesday, June 4, 2014
"Boost has always stood for the unexpected," Peiti Feng, director of bra ...
- WNBA Scores Points In Diversity, Marketing
Marketing: Sports, Barry Janoff - Tuesday, May 27, 2014
While the NBA continues to make news as it decides the fa ...
- The Toronto Raptors Clean Up, Thanks To Drake
Marketing: Sports, Jim Yang - Tuesday, May 20, 2014
If there's one thing that Canadian basketball fans can't stand, it's t ...
- Sprite, LeBron James Launch 6 Mix Contest
Marketing Daily, Karlene Lukovitz - Thursday, May 15, 2014
People are encouraged to create videos showing how they're changing the ga ...
- NEW! Turkish Airlines Makes 'Epic Pool Dunk' After 22 Attempts
Out to Launch, Amy Corr - Friday, May 9, 2014
To highlight its sponsorship of the Euroleague Final Four, Turkish Airlines creat ...
- Samsung Launches 'LeBron' App
Marketing Daily, Aaron Baar - Thursday, May 1, 2014
Samsung, which has winningly used Miami Heat forward LeBron James in i ...
- Sponsors Drop Clippers Protesting Owners' Remarks
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 29, 2014
Even as the players on the Los Angeles Clippers left their logo-emblazon ...
- Gurbaksh Chahal Denies Hitting His Girlfriend 117 Times
Mediapsssst, Richard Whitman - Monday, April 28, 2014
But the RadiumOne founder doesn't deny hitting her. Chahal was fired ...
- NCAA Viewership Grows On Mobile
MediaDailyNews, Wayne Friedman - Friday, April 25, 2014
Viewership for one big live TV event -- the NCAA Basketball Tourname ...
- State Farm Predicts The 'Future Of The Assist'
Out to Launch, Amy Corr - Wednesday, April 23, 2014
The latest ad from State Farm's "Born to Assist" campaign features N ...
- NEW! Foot Locker Ad Features Athletes That Never Won A Championship Ring
Out to Launch, Amy Corr - Wednesday, April 16, 2014
Foot Locker launched a great TV spot this week promoting Adidas ge ...
- Google Glass And The NBA: A Slam Dunk Or An Airball?
Marketing: Sports, Jim Yang - Tuesday, April 15, 2014
It seems as if every day there is yet another news artic ...
- Turner's Koonin Exits TV, Joins Atlanta Hawks
MediaDailyNews, Wayne Friedman - Monday, April 14, 2014
Longtime Turner Entertainment Networks executive Steven Koonin, president of entertainment, is leavi ...