
Life is filled with
challenges big and small, like finding the perfect headphones that stay put, even when you sweat. I'm still on this journey, but after watching a TV spot for
Skullcandy's line of
sport headphones, I might give them a try. The ad follows a day in the life of Kyrie Irving, point guard for the Cleveland Cavaliers, as he trains for the upcoming season. There's more to basketball
than practicing on the court. Irving trains hard off the court, doing push-ups, kettle bell swings and TRX. He chooses pain and discipline because hard work gets you off the bench and into the game.
Throughout Irving's rough training regimen, his headphones remain in place. "Without the push, you don't get to play," closes the ad,
seen
here and created by
Gifted Youth and
Therapy Studios.
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