• by Amy Corr  @MediaPostOTL, October 3, 2014

Foot Locker digitized the traditional playground basketball game HORSE when NBA player James Harden challenged the Internet to a spirited game. Basketball fans were asked to submit videos of themselves shooting outlandish, over-the-top basketball shots on Twitter and Instagram using the hashtag, #horsewithharden. On Oct. 1, the most creative shots were put to the test, recreated by Harden and tweeted through @footlocker. Several hours later, Harden defeated the Internet two games to one. He closed the video with a difficult shot, challenging the Internet to recreate it. Watch the video here, created by BBDO New York.