With basketball season up and running,
let’s take a look at “Big is On,” the debut TV spot from the NBA
to get fans and players excited for the season. As an cappella rendition of “This Little Light of
Mine” plays in the background, basketball players are shown in empty arenas, shooting three-pointers in the dark. When the shot is good, the lights go on, signaling the art of a new season.
“Big is On” features a group of up and comers in the NBA, including Damian Lillard of the Portland Trail Blazers, Kemba Walker of the Charlotte Bobcats, Kyrie Irving of the Cleveland
Cavaliers, Gordon Hayward of the Utah Jazz and Greg Monroe of the Detroit Pistons, among others. Watch it here
, created by Goodby
Silvertstein & Partners