Carmelo Anthony Has Priorities In Order In Foot Locker Ad

footlockerDuring the holiday season, Foot Locker has been releasing new Jordan brand gear and apparel, a period dubbed the “23 Days of Flight.” A TV spot supporting the initiative stars Jordan brand ambassador Carmelo Anthony of the New York Knicks, showing how his priorities are ordered. Anthony arrives at Madison Square Garden for a home game and gets ready – his feet are taped, he puts his uniform on and starts walking toward the court. He overhears a man on his cell phone talking about the latest order of Jordan sneakers that just arrived at Foot Locker, which prompts Anthony to return to the locker room untape his foot, change back into his everyday clothes and head to the closest Foot Locker. Watch it here, created by BBDO New York.

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