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NBA, Taco Bell Thinking On The Outside Of The Box

A new campaign between the NBA and QSR partner Taco Bell puts 42 players, including Kobe Bryant, Kevin Durant, Carmelo Anthony and Chris Paul, on the outside of special playoff-themed boxes that include such menu items as Doritos Locos Tacos and also contain special codes that lead to a Web site, which unlocks high-action hoops videos and other content.

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