- Lexus Touts Hybrids in New Ad Campaign
Marketing Daily, Karl Greenberg - Friday, March 5, 2010
The ad will run during prime time on network television and cabl ...
- Big Ten Network Kicks Off 'Icon' Series
MediaDailyNews, David Goetzl - Thursday, March 4, 2010
Keith Jackson, whose voice was synonymous with college football, is coming o ...
- CBS: Slam Dunk With March Madness Advertisers
Around the Net In Media, Fern Siegel - Tuesday, March 2, 2010
Despite a sharp cutback by automaker General Motors, CBS has sold mo ...
- Madness: Infiniti Partners With NCAA Basketball
Marketing Daily, Karl Greenberg - Monday, March 1, 2010
The automaker says that, as part of the program, it will crea ...
- Papa John's Partners With NBA D-League
Marketing Daily, - Monday, February 22, 2010
The NBA Development League, the NBA's official minor league, today announced Pa ...
- NBA, Adidas Set Up Courts In Malls
Marketing Daily, Karl Greenberg - Monday, February 22, 2010
The retail space-within-a-space will look like a basketball court. The spaces wi ...
- Tattoo Me: D-Howard Inks Deal With Ed Hardy
Around the Net In Brand Marketing, Thom Forbes - Friday, February 12, 2010
NBA All-Star Dwight Howard has no tattoos on his body, but ...
- Sprite Launches First Integrated Global Campaign
Marketing Daily, Karlene Lukovitz - Thursday, February 11, 2010
The campaign, dubbed "The Spark" in reference to the brand's 2009-updated log ...
- Blue Diamond Is Nuts For The NBA
Marketing Daily, - Wednesday, February 10, 2010
Blue Diamond Growers will have a custom microsite on NBA.com (NBA.com/bluediamond) th ...
- Haier Leverages NBA Link To Launch TV Line
Marketing Daily, Aaron Baar - Wednesday, February 10, 2010
In addition to being a presenting sponsor of televised events (such ...
- Lakers' Odom In PowerBar TV Spot
Marketing Daily, - Tuesday, February 9, 2010
In the commercial, scheduled to air nationally in February, Odom jumps o ...
- Nike's Jordan Debuts Air Jordan 2010
Marketing Daily, Tanya Gazdik - Thursday, February 4, 2010
The integrated marketing campaign focuses on Wade's Air Jordan 2010. The sp ...
- NBA Ups Digital Coverage For All-Star Weekend
Around the Net In Media, Fern Siegel - Wednesday, February 3, 2010
The National Basketball Association is enhancing digital coverage of its All-Star weeke ...
- Coke Zero Enters 'Bracketville' Via Contest
Marketing Daily, Tanya Gazdik - Tuesday, February 2, 2010
Coke Zero is challenging NCAA Basketball devotees to brainstorm ways to enhan ...
- Taco Bell Super Bowl Efforts Feature ... NBA Legend
Marketing Daily, Karlene Lukovitz - Monday, February 1, 2010
The chain is leveraging the Super Bowl to get a jump ...
- Burger King Launching Search For BB Players With Right Touch
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 28, 2010
With a strategy reminiscent of And 1's "
Mixtape Tour," Burger Ki ...
- Hornets' Paul To Star In Right Guard Ads
Marketing Daily, Karl Greenberg - Wednesday, January 27, 2010
"We have a multi-year relationship with Paul, who happens to be anoth ...
- Infiniti Drives Into March Madness
Around the Net In Media, Fern Siegel - Tuesday, January 26, 2010
Nissan Motor Co.'s Infiniti marque is launching a multiplatform campaign to showca ...
- Infiniti Hitches Wagon To ESPN's NCAA Star
Marketing Daily, Karl Greenberg - Tuesday, January 26, 2010
Infiniti has hitched its "Inspired Performance" brand platform to ESPN's build-up ...
- Sunkist Teams With Dick Vitale For Contest
Marketing Daily, - Tuesday, January 19, 2010
Sunkist Soda has teamed up with Dick Vitale to find the be ...
- New Jersey Nets Partner With Rite Aid
Marketing Daily, - Tuesday, January 12, 2010
The New Jersey Nets NBA basketball team has launched a strategic allian ...
- Versus To Run NBA's D-League Games
MediaDailyNews, David Goetzl - Monday, January 4, 2010
The content amalgam on Versus that goes below the A-list now includ ...
- T-Mobile Taps NBA Players For New MyTouch Ads
Around the Net In Brand Marketing, Nina Lentini - Friday, December 18, 2009
In what it calls its largest campaign to date, T-Mobile is airi ...
- Dwyane Wade's Sponsors Aren't Perturbed By A Scandal
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
...
- AirTran Sees Slam Dunk With Magic's Howard
Marketing Daily, Tanya Gazdik - Wednesday, December 16, 2009
Despite the ongoing sex saga involving Tiger Woods, AirTran's Christopher White sa ...
- NBA Sets Sites On India's Love Of Game
Marketing Daily, Karl Greenberg - Monday, December 14, 2009
Sponsored by Reebok and HP, the sites will contain games, video highlight ...
- FiOS Shoots For NBA Package
MediaDailyNews, David Goetzl - Wednesday, December 9, 2009
Verizon's telco TV service FiOS has been expanding its on-screen widgets a ...
- Mercedes Signing 10-Year Sponsorship Deal For Shanghai Arena
Around the Net In Brand Marketing, Thom Forbes - Monday, December 7, 2009
Mercedes is expected to announce today that it is signing a 10-ye ...
- Jordan's Son Won't Play In adidas
Marketing Daily, - Friday, November 6, 2009
Michael Jordan's son will only wear Air Jordans at the University ...
- Nike Shoots For USA Basketball
MediaDailyNews, Karl Greenberg - Friday, November 6, 2009
Nike, which has been a sponsoring partner of USA Basketball since 200 ...