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Burger King Launching Search For BB Players With Right Touch

With a strategy reminiscent of And 1's "Mixtape Tour," Burger King will hit 41 cities in four months starting Feb. 5, seeking basketball players 18 and older who want to "show off their best moves on the court," Barry Janoff reports. It's also looking for people who are "game-changers" in their community.

Syrus Yarbrough, who was a member of MTV's "The Real World: Boston" in 1997, and has since appeared in other reality TV shows, and a film crew will hit Los Angeles, Dallas, New Orleans, Cleveland, Baltimore and New York and other locales. Clips will be posted to a supporting Web site,, where fans can vote on their favorite video or submit their own.

"The 'Next Best Move' is the biggest tour in the history of the Burger King brand," says Alexandra Galindez, director, cultural marketing for BK. "With this tour, we're providing consumers with broad-based access to what's happening not just on the court, but also in urban communities across the U.S."



Read the whole story at NY Sports Journalism »

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