Marketing DailyKobe Bryant Stars In 2K Sports' Campaign Marketing Daily, Tanya Gazdik - Monday, October 5, 2009
The campaign targets a youth audience and takes the position that " ...
Why Kobe Holds The Cards In New Marketing Deal Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
Kobe Bryant has signed an exclusive deal to become the face o ...
State Farm Backs Lebron James Biopic Marketing Daily, - Thursday, September 24, 2009
State Farm is running a new integrated campaign supporting the company's sponsorsh ...
LG Electronics Inks Deal With NCAA Marketing Daily, - Wednesday, September 23, 2009
LG Electronics USA has signed on as an "Official NCAA Corporate Partner ...
Kia Adds Awards Sponsorship To WNBA Deal Marketing Daily, Karl Greenberg - Wednesday, September 16, 2009
The Kia brand will be part of the formal award presentations a ...
NBA Works To Expand Global Presence Marketing Daily, Karl Greenberg - Monday, August 24, 2009
The programs, which include everything from basketball-development in the Philippines to basketball-experien ...
Nike Extends Deal With WNBA Marketing Daily, - Sunday, July 26, 2009
Nike and the WNBA have extended their 12-year-old marketing partnership, which beg ...
Taco Bell In First: 2-Minute All Star Game Ad Marketing Daily, Karl Greenberg - Thursday, July 9, 2009
"Sports are the foundation of our media investment; we have been incredib ...
NBA Launches Digital Broadcast Marketing Daily, - Wednesday, May 13, 2009
NBA Digital is launching T-Mobile Close Up: NBA Eastern Conference Finals, ...
Sacred Territory For SaleMarketing: Sports, Barry Janoff - Tuesday, May 12, 2009
The standard in marketing is now being set by the new $1 ...