- And Now For Something Completely Different
Data and Targeting Insider, Steve Smith - Friday, May 30, 2008
In pulling together panelists and topics for the upcoming OMMA Behavioral eve ...
- Advocates Target ISP Working With Phorm
PolicyBlog, Wendy Davis - Friday, May 30, 2008
Behavioral targeting company Phorm hasn't launched yet, but is already facing mo ...
- Targeting Social Media: From Theory To Practice
Data and Targeting Insider, Phil Leggiere - Wednesday, May 28, 2008
Once one has accepted the premise that social connectivity behavior is distin ...
- Revenue Science Launches Seasonal Segments
Online Media Daily, Tameka Kee - Tuesday, May 27, 2008
Though the Federal Trade Commission continues to scrutinize the practice of behavior ...
- Targeting An Exchange's Value Proposition
Data and Targeting Insider, Steve Smith - Friday, May 23, 2008
In hiring digital veteran Mark S. Zagorski, the Israel-based targeting data exchan ...
- Graph-Based Targeting
Data and Targeting Insider, Phil Leggiere - Wednesday, May 21, 2008
Social media is by all accounts more about making connections between peop ...
- Online Advertisers Favor Behavioral Targeting: SEMPO Survey
Online Media Daily, - Monday, May 19, 2008
Four out of five advertisers are willing to increase their online advertisi ...
- Lawmakers Ask ISP Not To Share Data With NebuAd
Online Media Daily, Wendy Davis - Monday, May 19, 2008
Two lawmakers asked Internet service provider Charter Communications Friday to put t ...
- Necessities More Important Than Discretionaries For Rebate Checks
Research Brief, Jack Loechner - Monday, May 19, 2008
According to the findings of a National Retail Federation survey, conducted ...
- No, Come Back! It's Not So Hard
Data and Targeting Insider, Steve Smith - Friday, May 16, 2008
When a loan vendor loses 97% of its incoming traffic because i ...
- Charter Will Provide NebuAd With Users' Web Habits Info
Online Media Daily, Wendy Davis - Thursday, May 15, 2008
Internet service provider Charter Communications will provide information about users' Web-surfing habi ...
- Video's Challenge: Targeting Micro-Communities
Data and Targeting Insider, Phil Leggiere - Wednesday, May 14, 2008
The usually unexamined premise of behavioral-based marketing is that personalizing content mea ...
- Study: Gays More Likely To Buy Gay-Friendly Brands
MediaDailyNews, - Wednesday, May 14, 2008
According to a new study, Bravo, Apple, Showtime, HBO, Absolut and Levi ...
- Digital City Limits: Austin Found No. 1 In New Media Penetration
MediaDailyNews, Erik Sass - Wednesday, May 14, 2008
Scarborough Research has identified the nation's most digital-savvy cities. The national surv ...
- Streamlining Discovery
Data and Targeting Insider, Steve Smith - Friday, May 9, 2008
"Discovery" has become one of the hot new alternatives to the mo ...
- Zalaznick Heads Women@NBCU, New Unit Links Female-Targeted Media
MediaDailyNews, Wayne Friedman - Thursday, May 8, 2008
NBC Universal has created a new cross-media platform for advertisers that targ ...
- Realizing The Potential Of PDF
Data and Targeting Insider, Phil Leggiere - Wednesday, May 7, 2008
In many ways PDF (Portable Document Format) has been the ugly duckli ...
- Correction: Whirlpool's KitchenAid
Marketing Daily, - Monday, May 5, 2008
A story last week on Whirlpool's suit against Kenwood Limited erroneously stat ...
- Channel One Gets Digital Distribution
MediaDailyNews, Erik Sass - Monday, May 5, 2008
In-school broadcaster Channel One has completed its transition to digital content distributio ...
- Engaging The Socialite
Data and Targeting Insider, Steve Smith - Friday, May 2, 2008
How can social media publishers and advertisers really leverage user-generated content unt ...
- Targeting: Get Off My Back
Media Magazine, Olly Downs - Tuesday, May 20, 2008
Can we agree that there is nothing more frustrating than discovering somethi ...