- Billboard Surveillance Is Not the Issue, The Feds Are
MediaDailyNews, Erik Sass - Monday, June 16, 2008
Since its publication in The New York Times two weeks ago, ...
- Digital Rights Advocates Target ISP Ad Targeting
Online Media Daily, Wendy Davis - Monday, June 16, 2008
Internet service providers should obtain users' consent before collecting information about the ...
- Predict, Customize, Convert
Data and Targeting Insider, Steve Smith - Friday, June 13, 2008
As more sites identify and profile users coming through their front doo ...
- Senate Slates Online Ad Hearing, Microsoft Set To Testify
Online Media Daily, Wendy Davis - Thursday, June 12, 2008
With debate heating up on whether online ad techniques violate users' privac ...
- Targeting By Interaction
Data and Targeting Insider, Phil Leggiere - Wednesday, June 11, 2008
Behavioral targeting has largely been geared to increasing the odds that a ...
- Morph Me
Notes from the Digital Frontier, jen - Friday, June 6, 2008
An article entitled Behavioral Insider: And Now For Something Completely Different ...
- Privacy Issues Continue To Evolve In BT
Online Media Daily, Roy Shkedi - Monday, June 9, 2008
When I entered the targeted advertising business 10 years ago, most peop ...
- Companies Under Fire For Privacy Faux Pas
Online Media Daily, Wendy Davis - Monday, June 9, 2008
Behavioral targeting companies that plan to harvest data from Internet service compani ...
- Kiddie Goodies Are Used To Promote Teen Movies
Around the Net In Media, Joan Voight - Friday, June 6, 2008
Young ticket buyers determine the ultimate financial success for almost all summ ...
- Behavioral Targeting: Ruining A Good Idea
Around the Net In Online Marketing, Ross Fadner - Friday, June 6, 2008
Behavioral targeting holds great promise, but attempts to sneak it through t ...
- Just Ask For Directions
Data and Targeting Insider, Steve Smith - Friday, June 6, 2008
Online media buying can be lot like the stereotype of men drivin ...
- Converging Online And Offline Data
Data and Targeting Insider, Phil Leggiere - Wednesday, June 4, 2008
The language and the guiding frameworks used by online and offline markete ...
- Read All Over: Alloy Finds College Newspapers Make Grade
MediaDailyNews, Erik Sass - Wednesday, June 4, 2008
It's a sweet spot for advertisers--and it's reachable in traditional media. Whi ...
- Long-Term Fix: Better Data Targeting, Better Metrics
On Media, Diane Mermigas - Tuesday, June 3, 2008
The quest for ad dollars is going to be a grueling, inefficie ...
- And Now For Something Completely Different
Data and Targeting Insider, Steve Smith - Friday, May 30, 2008
In pulling together panelists and topics for the upcoming OMMA Behavioral eve ...
- Advocates Target ISP Working With Phorm
PolicyBlog, Wendy Davis - Friday, May 30, 2008
Behavioral targeting company Phorm hasn't launched yet, but is already facing mo ...
- Targeting Social Media: From Theory To Practice
Data and Targeting Insider, Phil Leggiere - Wednesday, May 28, 2008
Once one has accepted the premise that social connectivity behavior is distin ...
- Revenue Science Launches Seasonal Segments
Online Media Daily, Tameka Kee - Tuesday, May 27, 2008
Though the Federal Trade Commission continues to scrutinize the practice of behavior ...
- Targeting An Exchange's Value Proposition
Data and Targeting Insider, Steve Smith - Friday, May 23, 2008
In hiring digital veteran Mark S. Zagorski, the Israel-based targeting data exchan ...
- Graph-Based Targeting
Data and Targeting Insider, Phil Leggiere - Wednesday, May 21, 2008
Social media is by all accounts more about making connections between peop ...
- Online Advertisers Favor Behavioral Targeting: SEMPO Survey
Online Media Daily, - Monday, May 19, 2008
Four out of five advertisers are willing to increase their online advertisi ...
- Lawmakers Ask ISP Not To Share Data With NebuAd
Online Media Daily, Wendy Davis - Monday, May 19, 2008
Two lawmakers asked Internet service provider Charter Communications Friday to put t ...
- Necessities More Important Than Discretionaries For Rebate Checks
Research Brief, Jack Loechner - Monday, May 19, 2008
According to the findings of a National Retail Federation survey, conducted ...
- No, Come Back! It's Not So Hard
Data and Targeting Insider, Steve Smith - Friday, May 16, 2008
When a loan vendor loses 97% of its incoming traffic because i ...
- Charter Will Provide NebuAd With Users' Web Habits Info
Online Media Daily, Wendy Davis - Thursday, May 15, 2008
Internet service provider Charter Communications will provide information about users' Web-surfing habi ...
- Video's Challenge: Targeting Micro-Communities
Data and Targeting Insider, Phil Leggiere - Wednesday, May 14, 2008
The usually unexamined premise of behavioral-based marketing is that personalizing content mea ...
- Study: Gays More Likely To Buy Gay-Friendly Brands
MediaDailyNews, - Wednesday, May 14, 2008
According to a new study, Bravo, Apple, Showtime, HBO, Absolut and Levi ...
- Digital City Limits: Austin Found No. 1 In New Media Penetration
MediaDailyNews, Erik Sass - Wednesday, May 14, 2008
Scarborough Research has identified the nation's most digital-savvy cities. The national surv ...
- Streamlining Discovery
Data and Targeting Insider, Steve Smith - Friday, May 9, 2008
"Discovery" has become one of the hot new alternatives to the mo ...
- Zalaznick Heads Women@NBCU, New Unit Links Female-Targeted Media
MediaDailyNews, Wayne Friedman - Thursday, May 8, 2008
NBC Universal has created a new cross-media platform for advertisers that targ ...