- Company Deploys 110,000 Beacons: 16 Airports, 260 High-Speed Trains, 2,100 Stores
Connected Thinking, Chuck Martin - Friday, November 13, 2015
Beacons continue to be one of the most distributed of connected objec ...
- Beacons Send Shoppers to Stores, Wi-Fi Serves Ads Once There
Connected Thinking, Chuck Martin - Thursday, November 12, 2015
Activities between beacons and Wi-Fi continue to one-up each other. Just ...
- Demandbase Launches B2B Data Cloud, 'Job Function Targeting'
Real-Time Daily, Felicia Greiff - Wednesday, November 11, 2015
Demandbase, a retargeting platform for B2B marketers, has launched a B2B da ...
- Outbrain And Gravity Failed To Comply With Privacy Rules, Watchdog Says
Daily Online Examiner, Wendy Davis - Wednesday, November 4, 2015
Native advertising companies Outbrain and AOL-owned Gravity failed to follow the onli ...
- Tips To Avoid Dumb Targeting In Google Consumer Match
SearchBlog, Laurie Sullivan - Monday, October 26, 2015
Considering Google Consumer Match? "Avoid dumb targeting," says Matt Miller, SVP ...
- IBM's New Behavioral Data Product Personalizes Marketing Solutions
Real-Time Daily, Felicia Greiff - Thursday, October 22, 2015
IBM announced a product today called IBM Universal Behavior Exchange (UBX), pa ...
- Marketing Triggers in the Internet of Things
Connected Thinking, Chuck Martin - Monday, October 19, 2015
We know the Internet of Things is big and going to ...
- Emotional Connections As A Science
SearchBlog, Laurie Sullivan - Monday, October 19, 2015
Intent drives search campaigns, and emotional connections drive intent. For the pa ...
- Verizon Revises Behavioral Targeting Program, But Privacy Concerns Persist
PolicyBlog, Wendy Davis - Thursday, October 8, 2015
Verizon Wireless has narrowed a controversial ad-targeting program that relies on "supercookies ...
- Publishers Need Better Ad Tech To Compete With Google, Facebook
Publishers Daily, Laurie Sullivan - Wednesday, October 7, 2015
A high percentage of publishers -- 80% -- say they cannot comple ...
- Connected Objects vs. Being Connected
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
There are some subtleties around the Internet of Things. One example ...
- Beintoo Partners With Tapad For Cross-Device Audience Extension
Mobile Marketing Daily, Ben Frederick - Tuesday, October 6, 2015
Beintoo, a mobile tech company, has announced a partnership with Tapad, ...
- Bud Light Launches Smart Fridge to Track Beer Supply
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
Beer is entering the world of connected objects. Well, at least t ...
- Disney Finds Emotion Next Targeting Metric For Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2015
Emotional response is becoming the next significant measurement tool to target advertisemen ...
- Connected Object Purchasing - Moving Beyond the Button
Connected Thinking, Chuck Martin - Monday, October 5, 2015
Among many other things, connected objects will allow consumers to buy thin ...
- Targeted Advertising in the Shower
Connected Thinking, Chuck Martin - Thursday, October 1, 2015
With the Internet of Everything, connected objects will be everywhere, even whe ...
- Beacon Messaging and Moving Beyond Battery Life
Connected Thinking, Chuck Martin - Wednesday, September 30, 2015
Beaconing is maturing. From the consumer's side, there still is the obvio ...
- Ad-Serving Company Adzerk Rolls Out Privacy Tool For Publishers
Daily Online Examiner, Wendy Davis - Wednesday, September 30, 2015
The ad company Adzerk, which serves online ads for sites including Redd ...
- Is Ad Blocking Fueled By Marketers' 'Race To The Bottom?'
PolicyBlog, Wendy Davis - Wednesday, September 30, 2015
Retargeters that continually send the same ads to consumers may be fueli ...
- The Internet of Things By The Percentages
Connected Thinking, Chuck Martin - Tuesday, September 29, 2015
One of the main impacts of the Internet of Things is t ...
- Google Customer Match Bridges Email Lists For Search, Gmail, YouTube Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 28, 2015
It seemed just a matter of time before Google would unify i ...
- The Global March of the Internet of Things
Connected Thinking, Chuck Martin - Thursday, September 24, 2015
With the Internet of Things being such a global phenomenon, no o ...
- AT&T's 1 GB Service Arrives In San Antonio
Around The Net in Daily Online Examiner, Wendy Davis - Thursday, September 24, 2015
AT&T will launch its 1 GB fiber service in San Antonio ...
- Internet of Things Expands: Billions of Connected Devices & Dollars
Connected Thinking, Chuck Martin - Wednesday, September 23, 2015
Awareness of the Internet of Things is gaining a bit of tractio ...
- In-Store, Targeted Messaging: Deals Vs. Annoyance
MobileShopTalk, Chuck Martin - Wednesday, September 23, 2015
In-store mobile messaging can be viewed as a service or as ...
- How Social Messages Help Search Marketers Identify Behavioral Changes
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 17, 2015
Forrester Research Principal Analyst Shar VanBoskirk believes marketers still rely on t ...
- IoT Messaging & the Awareness Factor
Connected Thinking, Chuck Martin - Wednesday, September 16, 2015
Just because someone doesn't see any evidence of the Internet of Thin ...
- The Cost To Target A Mobile App Install By Operating System
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 16, 2015
To take advantage of a shift in consumer attitudes, more companies a ...
- Quantcast Uses Search Data To Forecast Intent, Target Display And Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2015
Quantcast has expanded the use of search data to assist marketers ...
- Swirl Gets Patent for Location-Based Targeted Marketing with Beacons
Connected Thinking, Chuck Martin - Thursday, September 10, 2015
Sometimes it pays to be early. This can be especially true wh ...