- Beacons: Advertising vs. Data Collection
Connected Thinking, Chuck Martin - Friday, August 14, 2015
Beacons are hardly the biggest thing in the Internet of Things b ...
- 75% Would Skip Stores that Use Facial Recognition for Marketing
Connected Thinking, Chuck Martin - Wednesday, August 12, 2015
There may be a million or so beacons in the marketplace b ...
- Agencies See Privacy, Trust As Key IoT Issues
Connected Thinking, Chuck Martin - Tuesday, August 11, 2015
In almost any in-depth conversation about the Internet of Things with marketer ...
- Ad-Blocking Companies And EFF Unveil New 'Do Not Track' Standards
PolicyBlog, Wendy Davis - Monday, August 3, 2015
The privacy group Electronic Frontier Foundation has released its own proposed definiti ...
- Big Beacon Revenue to Come from Advertising
Connected Thinking, Chuck Martin - Thursday, July 30, 2015
Beacons will be big in the world of the Internet of Thin ...
- Senators Want FCC To Restrict Behavioral Advertising By Broadband Providers
PolicyBlog, Wendy Davis - Wednesday, July 22, 2015
The Federal Communications Commission should prohibit broadband providers from sharing information abo ...
- Supercookies, Digital Fingerprinting Undermine Trust In Web, W3C Says
PolicyBlog, Wendy Davis - Friday, July 17, 2015
The influential standards group World Wide Web Consortium, directed by Web gu ...
- Google Launches Eddystone, a New Open Beacon Standard
Connected Thinking, Chuck Martin - Wednesday, July 15, 2015
Google just gave beaconing around the world a big boost. A n ...
- Real-Time Email Optimization Goes Live, Relies On Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 15, 2015
Most content management systems support fixed editorial and advertising content at t ...
- Millennials' Beacon Reach: 38% of Moms, 20% of Women
Connected Thinking, Chuck Martin - Tuesday, July 7, 2015
Millennial moms are poised to be beaconed. Whether or not they reali ...
- New Bill Would Prevent Behavioral Targeting Of Young Teens
Daily Online Examiner, Wendy Davis - Thursday, June 11, 2015
Five lawmakers in the House and Senate have reintroduced the "Do N ...
- Mobile Ad Targeting by Commercial Intent Signals
MobileShopTalk, Chuck Martin - Wednesday, June 10, 2015
Targeting the mobile shopper and delivering relevant messaging get better each yea ...
- The Changing Face of Mobile Commerce: ShopSavvy, RetailMeNot & Verve
MobileShopTalk, Chuck Martin - Tuesday, June 9, 2015
In and around mobile commerce, some things stay the same but thin ...
- Verizon Wants 'Supercookie' Case Sent To Arbitration
Daily Online Examiner, Wendy Davis - Friday, May 29, 2015
Verizon is backing ad company Turn's request that a privacy lawsuit involvi ...
- Useful Vs. Creepy: The Jury Is Still Out
Online Media Daily, George Simpson - Thursday, May 28, 2015
Serving "the right ad, to the right person, at the right tim ...
- With Home Address Identification, Reveelz Takes Targeting Too Far
Online Spin, Kaila Colbin - Friday, May 29, 2015
As ads become more and more ubiquitous, and as advertisers become mo ...
- Targeting The Mobilized Fan
Data and Targeting Insider, Steve Smith - Tuesday, May 26, 2015
Sports fans have always been on the leading edge of mobile us ...
- Most People Don't Understand 'AdChoices' Icon
PolicyBlog, Wendy Davis - Tuesday, May 26, 2015
Advertisers, agencies and publishers serve the AdChoices icon more than 1 trilli ...
- Magnetic Acquires MyBuys, Raises $25 Million Equity Round
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 21, 2015
Magnetic said Thursday that it will merge with MyBuys to expand i ...
- Mozilla To Let Advertisers Target Firefox Users Based On Browsing History
Daily Online Examiner, Wendy Davis - Thursday, May 21, 2015
Mozilla today is unveiling its "Suggested Tiles" ad platform, which allows markete ...
- With Controversy, Energy Drinks Now Saturate Gaming Videos
Around the Net in Video, P.J. Bednarski - Wednesday, May 20, 2015
New "gamer drinks" are sugar-free but laden with caffeine that many thi ...
- BBB Privacy Punishment Could Help, Not Harm, Etsy And Others
Online Spin, Kaila Colbin - Friday, May 15, 2015
On the face of it, yesterday's announcement by the Better Business Bure ...
- BBB Privacy Unit Faults Etsy, Three Other Publishers
Daily Online Examiner, Wendy Davis - Thursday, May 14, 2015
The Web companies Etsy, Imgur, TWiT.tv, and 247 Sports have agreed ...
- You Are The Context: Mobile Is A Behavior, Not A Channel
MoBlog, Steve Smith - Thursday, April 30, 2015
Follow the data and the behaviors they register, not just the medi ...
- Micro-Moment Reflex Follows Alice Down The Rabbit Hole
SearchBlog, Laurie Sullivan - Thursday, April 30, 2015
Alice zipped down the rabbit hole to Wonderland, emerging on the oth ...
- Will Google Connect Mail, YouTube To Target Search Ads?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 15, 2015
The underbelly of the Web connects a person's Gmail email address, YouTu ...
- The App Attention Economy Is Booming: Retention Still The Challenge
Data and Targeting Insider, Steve Smith - Monday, April 13, 2015
Our engagement with phone and tablet apps is only increasing. When ...
- Turn Hit With New Lawsuit Over 'Zombie' Cookies
Daily Online Examiner, Wendy Davis - Thursday, April 9, 2015
Two New York state residents have sued ad company Turn for i ...
- Yahoo Adds Mobile Native Audience Targeting, Apps Create Digital DNA
Mobile Marketing Daily, Laurie Sullivan - Wednesday, April 8, 2015
Yahoo has released a feature in Gemini allowing advertisers to target nati ...
- In Shift, Bell Canada Will Obtain Opt-In Consent For Behavioral Targeting
PolicyBlog, Wendy Davis - Wednesday, April 8, 2015
Now that the Federal Communications Commission has reclassified broadband as a utilit ...