- In Shift, Bell Canada Will Obtain Opt-In Consent For Behavioral Targeting
PolicyBlog, Wendy Davis - Wednesday, April 8, 2015
Now that the Federal Communications Commission has reclassified broadband as a utilit ...
- Can You Identify Your Audience?
Online Spin, Cory Treffiletti - Wednesday, March 25, 2015
If your marketing isn't working, it's because you may not know wh ...
- Why Programmatic Creative Is Like Real Estate: Location, Location, Location
Real-Time Daily, Joe Mandese - Wednesday, March 25, 2015
You don't have to be a weatherman to know what the mo ...
- When Behavior Becomes The Main Signal In One-On-One Targeting
Data and Targeting Insider, Laurie Sullivan - Monday, March 23, 2015
One-to-one marketing isn't a new idea, but until now the technology didn ...
- Cable One Can't Shake NebuAd Privacy Case
Daily Online Examiner, Wendy Davis - Friday, March 20, 2015
In a partial defeat for Cable One, a judge has refused ...
- Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
MediaDailyNews, Laurie Sullivan - Thursday, March 19, 2015
AOL plans to announce Thursday a global partnership with Kenshoo that wi ...
- Twitter Taps Acxiom For Audience Targeting
The Social Graf, Erik Sass - Friday, March 6, 2015
Twitter is joining forces with data management platform Acxiom to offer advertise ...
- Deals Ride Along Mall WiFi for Mobile Shoppers
MobileShopTalk, Chuck Martin - Wednesday, March 4, 2015
More ads or deals are coming to mobile mall shoppers, courtesy ...
- Late Morning To Early Afternoon Prime Time For Mobile Ad Effectiveness
Data and Targeting Insider, Steve Smith - Monday, March 2, 2015
Mobile usage is much more consistent throughout the day and evening th ...
- IoT, Mobile & Connected Shoppers: Views from MIT
MobileShopTalk, Chuck Martin - Friday, February 27, 2015
One of major obstacles to mobile commerce is less the technology a ...
- Trust The Data And Ditch The Cult Of The Millennials
London Blog, Sean Hargrave - Thursday, February 19, 2015
Trust the data -- it won't lie about millennials, and it won ...
- Beaconing at Bonnaroo & the Lessons Learned
MobileShopTalk, Chuck Martin - Thursday, February 12, 2015
An organization is not likely to find out how their particular custome ...
- Beacons & Meeting Consumer Needs
MobileShopTalk, Chuck Martin - Wednesday, February 11, 2015
Beacons are so small yet such a big deal. That was o ...
- Verizon Promises To Let Customers Avoid Tracking Program
MediaDailyNews, Wendy Davis - Saturday, January 31, 2015
Faced with pressure from lawmakers, Verizon said on Friday that it wi ...
- Verizon's Tracking Program Draws Scrutiny On Capitol Hill
PolicyBlog, Wendy Davis - Thursday, January 29, 2015
Verizon's decision to insert a tracking header into mobile Web traffic ...
- FTC Consumer Protection Head Warns Ad Companies About Privacy
PolicyBlog, Wendy Davis - Thursday, January 22, 2015
The ad industry shouldn't "play games" with privacy by crafting policies th ...
- Beacons & More Deals, Deployments & Announcements
MobileShopTalk, Chuck Martin - Wednesday, January 21, 2015
To say there is a lot happening in the world of beaco ...
- Turn Stops Using 'Zombie Cookies' For Ad Targeting
PolicyBlog, Wendy Davis - Friday, January 16, 2015
Ad company Turn said today that it will suspend its controversial practi ...
- Does Facebook Know You Better Than Your Friends?
Mobile Insider, Steve Smith - Wednesday, January 14, 2015
Psychologists say they demonstrated how Facebook Likes can help a third par ...
- DMA Supports White House's Push For Data-Breach Law
PolicyBlog, Wendy Davis - Monday, January 12, 2015
President Obama's call for a national data breach notification law is bei ...
- On Finding the Hidden Beacon Network at CES
MobileShopTalk, Chuck Martin - Thursday, January 8, 2015
Two sets of beacons were at CES this year, one in ...
- Havas, Universal Music Alliance Taps Behavioral Data For Insight Into Musical Tastes, Perceptions
MediaDailyNews, Laurie Sullivan - Monday, January 5, 2015
Havas Group and Universal Music Group have formed the Global Music Da ...
- Millennials Put Premium On Digital Relationships
Social Media & Marketing Daily, Gavin O'Malley - Monday, January 5, 2015
For better or worse, younger consumers are more able to form meaningf ...
- Behavioral Targeting Boosts Viewability Rates, Study Finds
Real-Time Daily, Tyler Loechner - Wednesday, December 17, 2014
The IAB is urging marketers to aim for 70% viewability on campaig ...
- Gendered E-Shopping: Women Are Masters Of The Click
Data and Targeting Insider, Steve Smith - Tuesday, December 16, 2014
It turns out that men and women do not only exhibit distin ...
- Facebook Is Dropping Bing So It Can Turn Search Queries Into Better Targeted Ads
London Blog, Sean Hargrave - Tuesday, December 16, 2014
Keeping traffic within the four walls of Facebook seems less of ...
- Industry Speculates On Facebook's Post-Bing Play, Will It Include Search?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 15, 2014
Facebook's advertising platform was not greatly impacted by dropping Bing because t ...
- Facebook's AI Team Takes Aim At Drunk Posting
Around the Net In Media, Gavin O'Malley - Wednesday, December 10, 2014
Among other projects, Facebook’s Artificial Intelligence Research lab is trying to preve ...
- Predictive Modeling And Your Inbox
Data and Targeting Insider, Steve Smith - Tuesday, December 9, 2014
Email marketers are making more sophisticated use of data to anticipate the ...
- Prime Time Is App Time, But The Impulse to Download Was Sparked Earlier In The Day
Data and Targeting Insider, Steve Smith - Tuesday, December 2, 2014
Mobile behaviors are subtle and sometime inscrutable. Just because people are leani ...