- Square Partners With Facebook To Offer Ads That Can Be Gauged
Around the Net in Real-Time, Tobi Elkin - Thursday, March 24, 2016
The New York Times reports on Square's new integration with Facebook. Announc ...
- Ad Industry Launches Campaign Promoting AdChoices Icon
Daily Online Examiner, Wendy Davis, Felicia Greiff - Thursday, March 10, 2016
The industry self-regulatory group Digital Advertising Alliance is launching a new ...
- FCC Chief Wants Broadband Providers To Obtain Consent For Ad Targeting
Daily Online Examiner, Wendy Davis - Thursday, March 10, 2016
Broadband providers would have to obtain consumers' consent before drawing on the ...
- Horizon Becomes Blab's First Agency Partner To Build 'Conversation Segments'
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 9, 2016
Horizon Media became Blab's first agency partner to use the predictive company ...
- Amplitude Releases Compass For Better Retention
Mobile Marketing Daily, Ben Frederick - Tuesday, March 8, 2016
Compass is designed to identify behaviors that can drive long-term retention. T ...
- Beacons Man Up For The Internet Of Things
Connected Thinking, Chuck Martin - Sunday, March 6, 2016
Beacon business is getting bigger. When beacons first started out a whi ...
- Back To The Future: Bringing Context To Behavioral Targeting
Digital News Daily, Greg Pritchard - Wednesday, March 2, 2016
Every morning when I get to work, I browse the trade headlin ...
- Broadband Providers Urge FCC To Avoid Curbs On Behavioral Targeting
PolicyBlog, Wendy Davis - Wednesday, March 2, 2016
Internet service providers are telling the FCC that all companies involved wi ...
- Wearable Sales: $14 Billion This Year, $34 Billion in 2020; Wrist Worn Devices Rule
Connected Thinking, Chuck Martin - Wednesday, February 24, 2016
While many Internet-connected wearable devices are hitting the market well into t ...
- This Oscar Season, Think Beyond The Red Carpet
MediaDailyNews, Richard Hall - Wednesday, February 24, 2016
The Oscars awards show is a perfect example of a bigger tre ...
- Viacom Starts Viewprint, Data Analysis For Custom-Marketing Campaigns
MediaDailyNews, Wayne Friedman - Wednesday, February 17, 2016
Viewprint tracks consumers' digital behavior across social, linear and digital platforms. The ...
- Beacons Drive Mobile Coupons; 58% Redeem In Under 2 Minutes
MobileShopTalk, Chuck Martin - Wednesday, February 10, 2016
Beacons are driving mobile coupons and redemption rates are on the ris ...
- Gravy Partners With Mobilewalla To Build Audiences Based On Local Events
Mobile Marketing Daily, Ben Frederick - Wednesday, February 3, 2016
Location-based behavioral analytics provider Gravy has announced a partnership with Mobilewalla, ...
- The New Reach Of Beacons: Broadway, Rite-Aid, Sales Terminals
Mobile Insider, Chuck Martin - Tuesday, January 26, 2016
Beacons may be the most pervasive connected devices that consumers experience ...
- The New Reach Of Beacons: Broadway, Rite-Aid, Sales Terminals
Connected Thinking, Chuck Martin - Sunday, January 24, 2016
Beacons may be the most pervasive connected devices that consumers experience ...
- Iterable Raises $8M For Cross-Channel Engagement
Email Marketing Daily, Jess Nelson - Thursday, January 21, 2016
Iterable, a San Francisco-based marketing start-up, on Thursday announced $8 million ...
- Real-Time Geographic Targeting Boosts Customer Feedback
Email Marketing Daily, Jess Nelson - Friday, January 15, 2016
Email is the most popular channel for soliciting customer feedback, but respon ...
- Varick Violated Privacy Code, Watchdog Says
PolicyBlog, Wendy Davis - Thursday, January 14, 2016
MDC Partners' agency trading desk Varick Media Management violated the industry's priva ...
- Retailers Lag On Email Personalization, Cross-Channel Integration
Email Marketing Daily, Jess Nelson - Monday, January 11, 2016
Nearly half of retailers are missing out on an easy marketing opportuni ...
- REI's Brilliant #optoutside Campaign Lands On Twitter's Top Trending List
Data and Targeting Insider, Laurie Sullivan - Thursday, January 7, 2016
Taking chances might not always be a marketer's first choice when layi ...
- Beacons, Grocery Shopping, Consumer Behavior Tops In MobileShopTalk For Year
MobileShopTalk, Chuck Martin - Tuesday, December 29, 2015
As the year ends, it's time to take a look back ...
- Marketing To The Needs Of The IoT Consumer
Connected Thinking, Chuck Martin - Tuesday, December 22, 2015
The Internet of Things will open an entirely new dimension of consum ...
- Connexity Acquires Hitwise To Provide Stronger Behavioral Targeting, Audience Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2015
Digital marketing company Connexity announced Monday the acquisition of Hitwise, which suppor ...
- PlaceIQ Teams With IRI To Leverage Data To Enhance Targeting
Mobile Marketing Daily, Ben Frederick - Friday, December 11, 2015
PlaceIQ, a location firm, announced a partnership this week with IRI ...
- Marketing In The Internet Of Many Moving Parts
Connected Thinking, Chuck Martin - Friday, December 11, 2015
The Internet of Things will be made up of many things th ...
- Lightbulb Lessons in The Internet of Things: Promise Vs. Reality
Connected Thinking, Chuck Martin - Monday, November 30, 2015
A lightbulb in my house burned out over the weekend. That wou ...
- No 'Creepy' Targeting Allowed Says Snapchat's Spiegel
Around the Net in Video, P.J. Bednarski - Friday, November 27, 2015
One hundred million people use Snapchat every day, and advertisers want more acce ...
- Beacons Moving Well Beyond the Mobile Ad
Connected Thinking, Chuck Martin - Friday, November 27, 2015
Beacons have been around for a couple of years now so th ...
- Digital Advertising Alliance Extends Privacy Rules To Cross-Device Tracking
PolicyBlog, Wendy Davis - Monday, November 16, 2015
Ad networks, publishers and other companies that collect data from someone's lapt ...
- Microsoft Recognizes Behavior In Images
SearchBlog, Laurie Sullivan - Monday, November 16, 2015
Computers are just beginning to identify emotions communicated by the facial expressio ...