- Beacons On Buses Trigger Mobile Advertising To Pedestrians
Connected Thinking, Chuck Martin - Thursday, June 9, 2016
Consumers walking on busy streets in major cities are likely being beacone ...
- Madison Avenue, Meet Pepper The Robot
Connected Thinking, Chuck Martin - Wednesday, June 8, 2016
Marketing messaging via robots is on the way, even if the substan ...
- The State Of The Ad Biz: A Mess Of Our Own Making
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 7, 2016
Writing on the MediaVillage blog, ad veteran Brian Jacobs says media agenci ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Connected Thinking, Chuck Martin - Sunday, June 5, 2016
Beacons are becoming so yesterday. Not beaconing, for sure, but the actu ...
- Silicon Valley Says Broadband Privacy Rules Shouldn't Apply To Web Companies
PolicyBlog, Wendy Davis - Friday, June 3, 2016
The Internet Association, which represents Google, Amazon, eBay and others, urges t ...
- ISPs Should Obtain Users' Consent To Use 'Content' For Ad Targeting, FTC Says
PolicyBlog, Wendy Davis - Wednesday, June 1, 2016
Internet service providers should obtain consumers' opt-in consent before using a bro ...
- Why Use CRM Data In Programmatic Media Campaigns?
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 31, 2016
Econsultancy says programmatic and CRM data work well in tandem. With programmati ...
- Broadband Privacy Proposal Too Broad, Former FTC Chair Says
Daily Online Examiner, Wendy Davis - Tuesday, May 24, 2016
A proposal to protect consumers' privacy by requiring broadband providers to obta ...
- Seeking Alpha Uses DMP To Slice Up Its Audience Demos
Around the Net in Real-Time, Tobi Elkin - Monday, May 16, 2016
One of the most coveted demos on Seeking Alpha's site is financi ...
- Are Cookies Holding Back Mobile Programmatic?
Real-Time Daily, Karl Stillner - Friday, May 13, 2016
While marketers are now realizing the importance of mobile apps, the adopti ...
- Beacons Double This Year, On Way To 400 Million In Market
Connected Thinking, Chuck Martin - Wednesday, May 11, 2016
While there will be billions of Internet-connected consumer things ranging from wearabl ...
- Verizon Fights Tough Broadband Privacy Proposal
PolicyBlog, Wendy Davis - Thursday, May 12, 2016
Verizon wants the FCC to back away from regulations that would requi ...
- Beacons Determine Best Time To Send Ads, ID When Shopper 'Due' For Store Visit
Connected Thinking, Chuck Martin - Tuesday, May 10, 2016
Beacons were always good at being able to trigger a message ...
- FCC Chairman Warns Senate Against 'Retreat From Privacy'
PolicyBlog, Wendy Davis - Wednesday, May 11, 2016
Allowing Internet service providers to serve behaviorally targeted ads would mark ...
- You Are What You Play: Spotify Expands Data Use
Around the Net in Real-Time, Tobi Elkin - Monday, May 9, 2016
Spotify has teamed up with Krux to use streaming music data f ...
- Senate To Grill FCC And FTC On Broadband Privacy
PolicyBlog, Wendy Davis - Thursday, May 5, 2016
Lawmakers on the Senate Judiciary Committee plan to examine proposed new priva ...
- FCC Won't Put Brakes On Broadband Privacy Proposal
Daily Online Examiner, Wendy Davis - Friday, April 29, 2016
The FCC has rejected the ad industry's request to extend the comme ...
- Tennessee Campaign Uses Data, Video Clips To Personalize Real-Time Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 26, 2016
The Tennessee Department of Tourist Development worked with global marketing agency V ...
- Ad Industry Asks For More Time To Consider FCC's Privacy Plan
Daily Online Examiner, Wendy Davis - Thursday, April 21, 2016
A broad array of industry organizations is asking the FCC for t ...
- Bain Study Emphasizes Dazzle -- And Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 20, 2016
Using data to inform marketing decision has become the lifeblood of mo ...
- Twitter Makes It Easier For Large Brands To Target Smaller Groups
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
Adweek reports that Twitter is making it easier for larger brands ...
- Lost Keys Or Suitcase? IoT Peer Power Steps In
Connected Thinking, Chuck Martin - Sunday, April 17, 2016
Ask any gathering of businesspeople at an event how many have ev ...
- Google's Eddystone Beacons Up The Ante
Connected Thinking, Chuck Martin - Thursday, April 14, 2016
Beacons are growing up. After Apple pretty much owned the beacon marketplac ...
- Google Wants To Target Your Life
SearchBlog, Laurie Sullivan - Thursday, April 14, 2016
While calendars are intended to make the most of events, this o ...
- Machine Learning Finds Nuances In Social Text, Images To Finely Target Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 13, 2016
Engineers at the machine learning startup indico have been working to devel ...
- Targeted Ads Don't Just Make You More Likely to Buy, They Can Change How You Think About Yourself
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 6, 2016
Using online tracking technology, marketers no longer have to rely on assumptio ...
- Self-Perception May Be Stronger Than Relevance When Targeting Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 6, 2016
Advertisements targeted based on an individual's online behavior are effective, but t ...
- FCC Proposes Broadband Privacy Rules
PolicyBlog, Wendy Davis - Thursday, March 31, 2016
The FCC voted 3-2 today to move forward with proposed privacy rul ...
- Customer Behaviour Should Guide Marketers On Email Frequency
Email Insider Europe, Sean Hargrave - Wednesday, March 30, 2016
Marketers worry about how often they should email customers. The advice fr ...
- AdTheorent Partners With Placed To Offer Real-Time Campaign Optimization
Real-Time Daily, Tobi Elkin - Wednesday, March 30, 2016
AdTheorent on Tuesday said it's now offering real-time digital campaign optimization throu ...