- Ad Tech Reacts To Facebook's Updates On Ad Blocking
RTBlog, Tobi Elkin - Wednesday, August 10, 2016
Ad-tech executives and observers weigh in on Facebook's ad-blocking moves. ...
- Spot.IM Closes $13M Series A Funding, Increases Value Of Data
Data and Targeting Insider, Laurie Sullivan - Thursday, August 4, 2016
Spot.IM has closed a Series A funding round worth $13 million ...
- Advertising Isn't Creepy -- But You Might Be
Online Spin, Cory Treffiletti - Wednesday, August 3, 2016
The word "creepy" gets thrown around a lot when it comes ...
- Programmatic Shift Hurts Publishers That Cater To Children
Real-Time Daily, Michael Hahn, Bill Morrow - Wednesday, August 3, 2016
Programmatic advertising is growing exponentially, accounting for over 50% of all displ ...
- Every Customer Journey Starts With Awareness
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
Writing on the Turn blog, Matt Westover, the company's vice president ...
- Comcast Defends 'Pay-For-Privacy' Pricing, Makes Case To FCC
Daily Online Examiner, Wendy Davis - Tuesday, August 2, 2016
Comcast is asking the FCC to reject proposed rules prohibiting broadband provide ...
- Performics, Northwestern Create Lab: Invest Resources To Study Intent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 29, 2016
Performance agency Performics has partnered with Northwestern University to form a search-bas ...
- 'Guardian' Loses GBP69M, But Gains More Than 50,000 Paying Members
Around the Net in Real-Time, Tobi Elkin - Thursday, July 28, 2016
The Guardian has confirmed losses of £69m for the last financial ye ...
- YP Announces New 'Audience Cartography' Platform For Targeting And Attribution
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
YP announced the release of its new location data visualization methodology, Audien ...
- How Programmatic Audio Will Change The Game For Spotify
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
Jana Jakovljevic, head of programmatic for Spotify, the streaming music service, spo ...
- Targeting Follies: Youtube Thinks I'm A Woman, Web Sites Think I Should Hire Myself
Online Spin, Maarten Albarda - Monday, July 25, 2016
Last week, I was traveling and missed late-night reactions to the Republicati ...
- Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Connected Thinking, Chuck Martin - Wednesday, July 20, 2016
Beacons are helping shoppers find what they want. The beacons installed ...
- Women's Purchasing Influenced By Social Media
Social Media & Marketing Daily, Gavin O'Malley - Monday, July 18, 2016
Some 72% of women surveyed say the ability to check social-media recommendatio ...
- If Email's So 'Legacy' How Comes It's Driving Digital Targeting And Cross-Channel Conversions?
EuroMail, Sean Hargrave - Monday, July 18, 2016
It's so easy to write off email and forget how it's t ...
- 76% Expect Smart Lights To Replace Traditional Bulbs; 14% Already Have Them
AI & IoT Daily, Chase Martin - Tuesday, July 12, 2016
Consumers in the U.S. appear to be warming up to the id ...
- How Email Behavioral Triggers Differ Between Agencies, In-House
Email Marketing Daily, Jess Nelson - Tuesday, July 12, 2016
In-house email marketers are more likely to prioritize dynamic and behavioral-driven elemen ...
- Shoppers Lean On Mobile, As Marketers Refine Location Targeting
MobileShopTalk, Chuck Martin - Wednesday, July 13, 2016
As retailers prep for back-to-school shopping with mobile, what consumers are looki ...
- Razorfish Explores Consumers With New Cosmos Platform
MAD, Larissa Faw - Wednesday, July 6, 2016
Powered by patent-pending artificial intelligence algorithms, Cosmos harnesses intelligence from online a ...
- Smart Lights In Stores Match Shoppers With Products
AI & IoT Daily, Chase Martin - Monday, July 4, 2016
Intelligent lighting systems are coming to retail and opening up potential n ...
- 67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed
Connected Thinking, Chuck Martin - Thursday, June 30, 2016
Shoppers are warming to beacons and virtual reality. The majority of consume ...
- Time Inc. Chief Talks About Its Acquisition Of Ad-Tech Firm Viant
Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
Time Inc. CEO Joe Ripp spoke with Business Insider about the company ...
- IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current Mood
Connected Thinking, Chuck Martin - Tuesday, June 28, 2016
The Internet of Things is going to expand the concept of targ ...
- Visual, Digital And Environmental Signals Target Personal Messages
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 29, 2016
ADVIA Partners has developed technology that CEO John DeCaprio believes will beco ...
- Smart Cities: Saving Money, Opening Avenues For Marketing
Connected Thinking, Chuck Martin - Monday, June 27, 2016
The Internet of Things comprises many, many things that are smart. Th ...
- LinkedIn Launches Programmatic Buying
Real-Time Daily, Tobi Elkin - Tuesday, June 28, 2016
LinkedIn on Tuesday announced the launch of programmatic buying to make ...
- How To Manage First Impressions
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 27, 2016
Larry Kim tells us that scientific studies prove humans have biases that create ...
- CRM Data Increases Email Marketing ROI
Email Marketing Daily, Jess Nelson - Tuesday, June 21, 2016
Email marketing technology company Emarsys announced an expansion of its services ...
- IBM Finally Reveals Why It Bought The Weather Company
Around the Net in Real-Time, Tobi Elkin - Thursday, June 16, 2016
People are still talking about IBM Corp.'s 2015 acquisition of The Weath ...
- AccentHealth Acquires PageScience, A Programmatic Health Platform
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
AccentHealth, a point-of-care patient education media company on Tuesday announced it acquir ...
- Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For Messaging
Connected Thinking, Chuck Martin - Sunday, June 12, 2016
Indoor beaconing is going wall to wall. Or more accurately, it's goi ...