- Women's Purchasing Influenced By Social Media
Social Media & Marketing Daily, Gavin O'Malley - Monday, July 18, 2016
Some 72% of women surveyed say the ability to check social-media recommendatio ...
- If Email's So 'Legacy' How Comes It's Driving Digital Targeting And Cross-Channel Conversions?
EuroMail, Sean Hargrave - Monday, July 18, 2016
It's so easy to write off email and forget how it's t ...
- 76% Expect Smart Lights To Replace Traditional Bulbs; 14% Already Have Them
AI & IoT Daily, Chase Martin - Tuesday, July 12, 2016
Consumers in the U.S. appear to be warming up to the id ...
- How Email Behavioral Triggers Differ Between Agencies, In-House
Email Marketing Daily, Jess Nelson - Tuesday, July 12, 2016
In-house email marketers are more likely to prioritize dynamic and behavioral-driven elemen ...
- Shoppers Lean On Mobile, As Marketers Refine Location Targeting
MobileShopTalk, Chuck Martin - Wednesday, July 13, 2016
As retailers prep for back-to-school shopping with mobile, what consumers are looki ...
- Razorfish Explores Consumers With New Cosmos Platform
MAD, Larissa Faw - Wednesday, July 6, 2016
Powered by patent-pending artificial intelligence algorithms, Cosmos harnesses intelligence from online a ...
- Smart Lights In Stores Match Shoppers With Products
AI & IoT Daily, Chase Martin - Monday, July 4, 2016
Intelligent lighting systems are coming to retail and opening up potential n ...
- 67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed
Connected Thinking, Chuck Martin - Thursday, June 30, 2016
Shoppers are warming to beacons and virtual reality. The majority of consume ...
- Time Inc. Chief Talks About Its Acquisition Of Ad-Tech Firm Viant
Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
Time Inc. CEO Joe Ripp spoke with Business Insider about the company ...
- IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current Mood
Connected Thinking, Chuck Martin - Tuesday, June 28, 2016
The Internet of Things is going to expand the concept of targ ...
- Visual, Digital And Environmental Signals Target Personal Messages
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 29, 2016
ADVIA Partners has developed technology that CEO John DeCaprio believes will beco ...
- Smart Cities: Saving Money, Opening Avenues For Marketing
Connected Thinking, Chuck Martin - Monday, June 27, 2016
The Internet of Things comprises many, many things that are smart. Th ...
- LinkedIn Launches Programmatic Buying
Real-Time Daily, Tobi Elkin - Tuesday, June 28, 2016
LinkedIn on Tuesday announced the launch of programmatic buying to make ...
- How To Manage First Impressions
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 27, 2016
Larry Kim tells us that scientific studies prove humans have biases that create ...
- CRM Data Increases Email Marketing ROI
Email Marketing Daily, Jess Nelson - Tuesday, June 21, 2016
Email marketing technology company Emarsys announced an expansion of its services ...
- IBM Finally Reveals Why It Bought The Weather Company
Around the Net in Real-Time, Tobi Elkin - Thursday, June 16, 2016
People are still talking about IBM Corp.'s 2015 acquisition of The Weath ...
- AccentHealth Acquires PageScience, A Programmatic Health Platform
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
AccentHealth, a point-of-care patient education media company on Tuesday announced it acquir ...
- Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For Messaging
Connected Thinking, Chuck Martin - Sunday, June 12, 2016
Indoor beaconing is going wall to wall. Or more accurately, it's goi ...
- Beacons On Buses Trigger Mobile Advertising To Pedestrians
Connected Thinking, Chuck Martin - Thursday, June 9, 2016
Consumers walking on busy streets in major cities are likely being beacone ...
- Madison Avenue, Meet Pepper The Robot
Connected Thinking, Chuck Martin - Wednesday, June 8, 2016
Marketing messaging via robots is on the way, even if the substan ...
- The State Of The Ad Biz: A Mess Of Our Own Making
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 7, 2016
Writing on the MediaVillage blog, ad veteran Brian Jacobs says media agenci ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Connected Thinking, Chuck Martin - Sunday, June 5, 2016
Beacons are becoming so yesterday. Not beaconing, for sure, but the actu ...
- Silicon Valley Says Broadband Privacy Rules Shouldn't Apply To Web Companies
PolicyBlog, Wendy Davis - Friday, June 3, 2016
The Internet Association, which represents Google, Amazon, eBay and others, urges t ...
- ISPs Should Obtain Users' Consent To Use 'Content' For Ad Targeting, FTC Says
PolicyBlog, Wendy Davis - Wednesday, June 1, 2016
Internet service providers should obtain consumers' opt-in consent before using a bro ...
- Why Use CRM Data In Programmatic Media Campaigns?
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 31, 2016
Econsultancy says programmatic and CRM data work well in tandem. With programmati ...
- Broadband Privacy Proposal Too Broad, Former FTC Chair Says
Daily Online Examiner, Wendy Davis - Tuesday, May 24, 2016
A proposal to protect consumers' privacy by requiring broadband providers to obta ...
- Seeking Alpha Uses DMP To Slice Up Its Audience Demos
Around the Net in Real-Time, Tobi Elkin - Monday, May 16, 2016
One of the most coveted demos on Seeking Alpha's site is financi ...
- Are Cookies Holding Back Mobile Programmatic?
Real-Time Daily, Karl Stillner - Friday, May 13, 2016
While marketers are now realizing the importance of mobile apps, the adopti ...
- Beacons Double This Year, On Way To 400 Million In Market
Connected Thinking, Chuck Martin - Wednesday, May 11, 2016
While there will be billions of Internet-connected consumer things ranging from wearabl ...
- Verizon Fights Tough Broadband Privacy Proposal
PolicyBlog, Wendy Davis - Thursday, May 12, 2016
Verizon wants the FCC to back away from regulations that would requi ...