- Q&A With 'Data Junkie, SocialCode's Todd Parsons
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 14, 2016
Todd Parsons joined SocialCode as chief product officer less than two mont ...
- Outbrain Partners With Bombora On B2B Intent Data For Content Marketing
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
Content discovery platform Outbrain announced a partnership with Bombora, a provider ...
- TVAdSync Launches European Version Of Its Smart Retarget TV Product
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
TVAdSync, an ad-tech firm that specializes in real-time TV data monetization, ...
- VisualDNA Launches Personality-Based Audience Targeting
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
VisualDNA, a marketing technology company that combines the science of psychology wi ...
- Viacom, Mattel, Hasbro And Jumpstart Sanctioned For Tracking Kids
PolicyBlog, Wendy Davis - Tuesday, September 13, 2016
New York Attorney General Eric Schneiderman sanctioned four companies for allegedly violati ...
- Advertisers Look To Emotional 'Moments' To Drive Engagement, Content Experiences
MediaDailyNews, Laurie Sullivan - Thursday, September 8, 2016
Advertisers are increasingly moving toward a focus on consumer behavior that creat ...
- Watchdogs To FCC: Don't Water Down Privacy Proposal
PolicyBlog, Wendy Davis - Wednesday, September 7, 2016
The FCC should forge ahead with privacy rules that would restrict broadba ...
- MediaMath Taps Samba TV To Drive Programmatic Segmentation Of TV Audiences
Real-Time Daily, Philip Rosenstein - Wednesday, September 7, 2016
Samba TV announced Wednesday that it has partnered with MediaMath to provi ...
- The Role Of Audience Targeting In Healthcare: Q&A With Semcasting's Ray Kingman
RTBlog, Tobi Elkin - Wednesday, September 7, 2016
Audience targeting across screens and devices is essential to marketers. It's al ...
- As Snapchat Matures, Is Its Honeymoon Phase Over?
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 6, 2016
"Other than reaching the younger crowd, it’s been difficult for advertisers ...
- Snapchat Poised To Deliver Behavioral Targeting
Around the Net in Real-Time, Tobi Elkin - Monday, August 29, 2016
Business Insider reports Snapchat is planning to introduce behavioral targeting for advertiser ...
- Beacons Inside: Sensors Become Part Of In-Store Displays
Connected Thinking, Chuck Martin - Wednesday, August 17, 2016
As beacons evolve, so too does the way marketers use them. On ...
- Adelphic Adds Behavior-Centric Cross-Channel Solution To Its DSP
Real-Time Daily, Philip Rosenstein - Wednesday, August 17, 2016
Adelphic, the mobile and cross-device DSP, is releasing a new behavior-centric soluti ...
- Think Tank Touts Pay-For-Privacy Broadband Pricing, Blasts 'Paternalistic' Critics
PolicyBlog, Wendy Davis - Tuesday, August 16, 2016
"Privacy fundamentalists should not prevent those who are willing to give ...
- P&G Steps Away From Targeted Ads On Facebook -- Why?
RTBlog, Tobi Elkin - Thursday, August 11, 2016
Earlier this week, Procter & Gamble, the world's largest advertiser, announced ...
- P&G Will Scale Back On Targeted Facebook Ads
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 10, 2016
The world's biggest advertising spender, Procter & Gamble, Co., is dialing do ...
- MediaMath Integrates Proximity To Create Geo-Location Targeted Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 10, 2016
MediaMath has integrated Geopulse Proximity from Factual into its TerminalOne Marketing Operati ...
- Beacons At Retail To Be Felt Well After Shoppers Leave The Store
MobileShopTalk, Chuck Martin - Wednesday, August 10, 2016
Many more beacons will be felt, even if not necessarily seen. Beaco ...
- Ad Tech Reacts To Facebook's Updates On Ad Blocking
RTBlog, Tobi Elkin - Wednesday, August 10, 2016
Ad-tech executives and observers weigh in on Facebook's ad-blocking moves. ...
- Spot.IM Closes $13M Series A Funding, Increases Value Of Data
Data and Targeting Insider, Laurie Sullivan - Thursday, August 4, 2016
Spot.IM has closed a Series A funding round worth $13 million ...
- Advertising Isn't Creepy -- But You Might Be
Online Spin, Cory Treffiletti - Wednesday, August 3, 2016
The word "creepy" gets thrown around a lot when it comes ...
- Programmatic Shift Hurts Publishers That Cater To Children
Real-Time Daily, Michael Hahn, Bill Morrow - Wednesday, August 3, 2016
Programmatic advertising is growing exponentially, accounting for over 50% of all displ ...
- Every Customer Journey Starts With Awareness
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
Writing on the Turn blog, Matt Westover, the company's vice president ...
- Comcast Defends 'Pay-For-Privacy' Pricing, Makes Case To FCC
Daily Online Examiner, Wendy Davis - Tuesday, August 2, 2016
Comcast is asking the FCC to reject proposed rules prohibiting broadband provide ...
- Performics, Northwestern Create Lab: Invest Resources To Study Intent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 29, 2016
Performance agency Performics has partnered with Northwestern University to form a search-bas ...
- 'Guardian' Loses GBP69M, But Gains More Than 50,000 Paying Members
Around the Net in Real-Time, Tobi Elkin - Thursday, July 28, 2016
The Guardian has confirmed losses of £69m for the last financial ye ...
- YP Announces New 'Audience Cartography' Platform For Targeting And Attribution
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
YP announced the release of its new location data visualization methodology, Audien ...
- How Programmatic Audio Will Change The Game For Spotify
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
Jana Jakovljevic, head of programmatic for Spotify, the streaming music service, spo ...
- Targeting Follies: Youtube Thinks I'm A Woman, Web Sites Think I Should Hire Myself
Online Spin, Maarten Albarda - Monday, July 25, 2016
Last week, I was traveling and missed late-night reactions to the Republicati ...
- Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Connected Thinking, Chuck Martin - Wednesday, July 20, 2016
Beacons are helping shoppers find what they want. The beacons installed ...