- Search Tips To Reach Fitness-Conscious Consumers As 2017 Approaches
SearchBlog, Laurie Sullivan - Thursday, December 15, 2016
"Fitness buffs" are 49% more likely to have a household income ...
- New Bluetooth Alliance Looks To Boost Indoor Location Targeting
Connected Thinking, Chuck Martin - Wednesday, December 14, 2016
Beaconing is getting a boost. The small transmitters that can activate certa ...
- Marc USA Embraces Mental Modeling Technology
MAD, Larissa Faw - Wednesday, December 7, 2016
In a bid to help clients better understand consumers, Marc USA ...
- Beacon Maker Gimbal Acquired By Mobile Advertising Firm
Connected Thinking, Chuck Martin - Monday, December 5, 2016
Beacons are heading into mainstream advertising. Not as in shoppers receiving annoyi ...
- Programmatic Is Problematic, Even When It Works
Publishing Insider, Ari Rosenberg - Thursday, December 1, 2016
The problems with programmatic are well-covered and greatly ignored. Reported growth ...
- SaleCycle Releases New Email Solutions
Email Marketing Daily, Jess Nelson - Wednesday, November 23, 2016
Behavioral marketing company SaleCycle announced a host of new email solutions ...
- Vistar Partners With LiveRamp, Acxiom On Targeting, Measurement For OOH
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Vistar Media, a technology firm that's created a marketplace for out-of-home medi ...
- Adform Partners With Rubicon Project On Programmatic Audio Ads
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Ad-tech firm Adform announced a partnership with Rubicon Project to offer programmat ...
- Targeted Advertising Moves To Screens In Back Seats Of Rideshare Cars
Connected Thinking, Chuck Martin - Sunday, November 20, 2016
Much of the focus of connected cars or autonomous driving is ...
- Data Replacing Demographics Is Making FMCGs Sell Direct
London Blog, Sean Hargrave - Monday, November 21, 2016
Demographics are too general, but they're all the FMCGs have unless th ...
- DoubleVerify Partners With MediaMath, Expands Relationships With The Trade Desk And Turn
Real-Time Daily, Tobi Elkin - Monday, November 21, 2016
DoubleVerify has announced a new partnership with MediaMath to integrate its da ...
- After Election Surprise, Marketers Rethink How to Study Consumers
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 15, 2016
In the wake of last week's election, "marketers now find themselves aski ...
- Simpli.fi Extends Mobile Geo-Fencing Solution With Event Targeting Feature
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Simpli.fi, a provider of localized programmatic services, launched Event Targeting, a tempor ...
- Tapad Device Graph Is Available Via LiveRamp's Ecosystem
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Tapad, a provider of cross-device marketing technology solutions, announced an expanded partnersh ...
- Location Intelligence Firm XAd Acquires WeatherBug With $42.5M In Series E Funding
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Location intelligence firm xAd on Monday announced it has acquired WeatherBug, ...
- Facebook Audience Network Broadens -- What Does This Mean For Your Campaigns?
Around the Net in Real-Time, Tobi Elkin - Friday, November 11, 2016
Andrew Waber, manager of market insights and media relations for advertising automati ...
- AT&T/Time Warner Merger: Opportunities And Potential Piftalls
RTBlog, Tobi Elkin - Monday, November 7, 2016
The combination of AT&T and Time Warner would mean a mega compa ...
- InMobi Launches Mobile-First In-App Remarketing Platform
Real-Time Daily, Tobi Elkin - Thursday, November 3, 2016
Mobile advertising platform InMobi announced the launch of its mobile-first, in-app remarketi ...
- FCC Passes Broad Privacy Rules, Limits Behavioral Advertising By Broadband Providers
Daily Online Examiner, Wendy Davis - Thursday, October 27, 2016
The FCC passed sweeping privacy rules on Thursday that prohibit broadband provide ...
- FCC Passes Broadband Privacy Rules, Prohibits Behavioral Advertising By ISPs Without Opt-In Consent
PolicyBlog, Wendy Davis - Thursday, October 27, 2016
Broadband providers must obtain consumers' opt-in consent before drawing on their browsi ...
- Ad Tech Sharpens Approaches To Data Targeting
RTBlog, Philip Rosenstein - Friday, October 21, 2016
Ad tech iterates, at times, on a seemingly yearly or even month ...
- Videology Releases New Installment Of Series On Advanced Linear TV Advertising
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
Videology, a provider of software for converged TV and video advertising, h ...
- Ad Industry: Tough Privacy Rules Will 'Undercut' Internet Marketplace
PolicyBlog, Wendy Davis - Wednesday, October 19, 2016
The ad industry is stepping up its fight against proposed privacy rul ...
- ISPs' Data About Consumers Is Worth 'A King's Ransom,' Privacy Guru Says
PolicyBlog, Wendy Davis - Tuesday, October 18, 2016
Internet service providers should be subject to tough privacy standards because th ...
- People's Web-Browsing History Isn't 'Sensitive,' ISPs Argue
Daily Online Examiner, Wendy Davis - Monday, October 17, 2016
AT&T, Comcast and T-Mobile have officially asked the Federal Communications Commission ...
- Ad Industry Slams FCC's 'Counterproductive' Privacy Proposal
Daily Online Examiner, Wendy Davis - Tuesday, October 11, 2016
The FCC's revised proposal for privacy rules would hinder broadband providers' abili ...
- Razorfish Hires Harvard Physicist To Help Expand Cosmos
MAD, Larissa Faw - Tuesday, October 4, 2016
Kevin Mercurio will be tasked with developing the deep learning algorithms ...
- How To Set Up Your Site For International SEO
Search & Performance Marketing Daily, Shayna Brandi - Tuesday, October 4, 2016
Deciding to take your Web site international is a daunting prospect. Decidi ...
- How The Holidays Change Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 3, 2016
Searches, media consumption and social sharing increase during the holidays as picture ...
- AT&T Pulls Plug On Pay-For-Privacy Pricing
PolicyBlog, Wendy Davis - Friday, September 30, 2016
AT&T will no longer charge U-Verse subscribers higher fees to avoid target ...