- Simpli.fi Extends Mobile Geo-Fencing Solution With Event Targeting Feature
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Simpli.fi, a provider of localized programmatic services, launched Event Targeting, a tempor ...
- Tapad Device Graph Is Available Via LiveRamp's Ecosystem
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Tapad, a provider of cross-device marketing technology solutions, announced an expanded partnersh ...
- Location Intelligence Firm XAd Acquires WeatherBug With $42.5M In Series E Funding
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Location intelligence firm xAd on Monday announced it has acquired WeatherBug, ...
- Facebook Audience Network Broadens -- What Does This Mean For Your Campaigns?
Around the Net in Real-Time, Tobi Elkin - Friday, November 11, 2016
Andrew Waber, manager of market insights and media relations for advertising automati ...
- AT&T/Time Warner Merger: Opportunities And Potential Piftalls
RTBlog, Tobi Elkin - Monday, November 7, 2016
The combination of AT&T and Time Warner would mean a mega compa ...
- InMobi Launches Mobile-First In-App Remarketing Platform
Real-Time Daily, Tobi Elkin - Thursday, November 3, 2016
Mobile advertising platform InMobi announced the launch of its mobile-first, in-app remarketi ...
- FCC Passes Broad Privacy Rules, Limits Behavioral Advertising By Broadband Providers
Daily Online Examiner, Wendy Davis - Thursday, October 27, 2016
The FCC passed sweeping privacy rules on Thursday that prohibit broadband provide ...
- FCC Passes Broadband Privacy Rules, Prohibits Behavioral Advertising By ISPs Without Opt-In Consent
PolicyBlog, Wendy Davis - Thursday, October 27, 2016
Broadband providers must obtain consumers' opt-in consent before drawing on their browsi ...
- Ad Tech Sharpens Approaches To Data Targeting
RTBlog, Philip Rosenstein - Friday, October 21, 2016
Ad tech iterates, at times, on a seemingly yearly or even month ...
- Videology Releases New Installment Of Series On Advanced Linear TV Advertising
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
Videology, a provider of software for converged TV and video advertising, h ...
- Ad Industry: Tough Privacy Rules Will 'Undercut' Internet Marketplace
PolicyBlog, Wendy Davis - Wednesday, October 19, 2016
The ad industry is stepping up its fight against proposed privacy rul ...
- ISPs' Data About Consumers Is Worth 'A King's Ransom,' Privacy Guru Says
PolicyBlog, Wendy Davis - Tuesday, October 18, 2016
Internet service providers should be subject to tough privacy standards because th ...
- People's Web-Browsing History Isn't 'Sensitive,' ISPs Argue
Daily Online Examiner, Wendy Davis - Monday, October 17, 2016
AT&T, Comcast and T-Mobile have officially asked the Federal Communications Commission ...
- Ad Industry Slams FCC's 'Counterproductive' Privacy Proposal
Daily Online Examiner, Wendy Davis - Tuesday, October 11, 2016
The FCC's revised proposal for privacy rules would hinder broadband providers' abili ...
- Razorfish Hires Harvard Physicist To Help Expand Cosmos
MAD, Larissa Faw - Tuesday, October 4, 2016
Kevin Mercurio will be tasked with developing the deep learning algorithms ...
- How To Set Up Your Site For International SEO
Search & Performance Marketing Daily, Shayna Brandi - Tuesday, October 4, 2016
Deciding to take your Web site international is a daunting prospect. Decidi ...
- How The Holidays Change Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 3, 2016
Searches, media consumption and social sharing increase during the holidays as picture ...
- AT&T Pulls Plug On Pay-For-Privacy Pricing
PolicyBlog, Wendy Davis - Friday, September 30, 2016
AT&T will no longer charge U-Verse subscribers higher fees to avoid target ...
- Offline Measurement and Attribution are Improving
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
During the OMMA Programmatic panel "Beyond Search: Can Programmatic Lead to Omnichann ...
- Turn, Verizon Battle Users Over 'Supercookies'
Daily Online Examiner, Wendy Davis - Thursday, September 29, 2016
Ad company Turn is urging a federal appellate court to leave ...
- Varick Media Management Partners With Drawbridge On Cross-Device Platform
Real-Time Daily, Tobi Elkin - Thursday, September 29, 2016
Programmatic ad firm Varick Media Management has partnered with cross-device technology compa ...
- Social, Not Search, Gaining More Of Marketers' Budgets
SearchBlog, Laurie Sullivan - Wednesday, September 28, 2016
Marketers are willing to open their pockets and trust Google, Bing, a ...
- Adding Behavioural Data To Email Automation Reaps Rewards
Around The Net In EU Email Marketing, Sean Hargrave - Monday, September 26, 2016
While email marketing is still king, when used in combination with marketi ...
- Location Tracking Growing Up, Brands Looking Beyond Beacons
Connected Thinking, Chuck Martin - Wednesday, September 21, 2016
Location tracking in the Internet of Things is heating up as ...
- Privacy Watchdog Faults Harte Hanks, Dropbox And Panasonic
Daily Online Examiner, Wendy Davis - Thursday, September 22, 2016
Web sites run by cloud storage company Dropbox, electronics giant Panasonic a ...
- Vizio Urges Judge To Throw Out Video Privacy Case
Daily Online Examiner, Wendy Davis - Tuesday, September 20, 2016
Smart TV manufacturer Vizio is asking a federal judge to dismiss ...
- Proposed Privacy Rules Will Result In Higher Broadband Fees, CTIA Claims
PolicyBlog, Wendy Davis - Monday, September 19, 2016
Wireless providers argue that proposed privacy rules will make it impossible f ...
- Marketers Looking For 'Signals' -- Which AcuityAds Hopes To Provide
RTBlog, Tobi Elkin - Thursday, September 15, 2016
More companies are looking for "signals" that can give them more informati ...
- Snapchat Goes Further Into Ad Targeting
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 14, 2016
Snapchat is getting serious about ad targeting, including "letting advertisers target custome ...
- 89% See Potential Benefits Of Smart Cities, 36% Have Projects Underway
Connected Thinking, Chuck Martin - Tuesday, September 13, 2016
While brands and marketers grapple with how to deal with an I ...