- Facebook Benefiting From Mobile, Political Rhetoric In Feeds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2017
While Facebook's mobile strategy represented 84% of its $8.81 billion in reven ...
- Ad Spending On Local Video To Expand $5B By 2021
Real-Time Daily, Tobi Elkin - Thursday, February 2, 2017
A large portion of the digital video and local TV growth wi ...
- Data Becomes 'Pillar' Of Advertising In 2017
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 1, 2017
If 2016 was the year of measurement, than 2017 will become t ...
- Industry Starts Enforcing Cross-Device Privacy
PolicyBlog, Wendy Davis - Wednesday, February 1, 2017
The Better Business Bureau's Online Accountability Unit warned ad companies that ...
- How Reservations.com Grew Traffic 172% YoY
SearchBlog, Laurie Sullivan - Tuesday, January 31, 2017
Reservations.com offers a variety of choices, from the most popular hotel ...
- Triple A, Anheuser-Busch And Wayfair Didn't Comply With Privacy Rules, Watchdog Says
Daily Online Examiner, Wendy Davis - Thursday, January 26, 2017
The American Automobile Association of Northern California, Nevada and Utah allegedly allow ...
- More Smart Sensors Coming In Consumer Electronics, Cars
Connected Thinking, Chuck Martin - Thursday, January 19, 2017
One of the fundamental components of the Internet of Things are sensor ...
- Snapchat To Enable Ad Targeting Using Third-Party Data
Around the Net in Real-Time, Tobi Elkin - Thursday, January 19, 2017
Snap, the maker of Snapchat, is looking to target consumers via da ...
- Sensors, Connected Things Moving Into Retail
Connected Thinking, Chuck Martin - Wednesday, January 18, 2017
The Internet of Things is moving into retail. Yesterday I wrote he ...
- Adobe Expands Retail Capabilities, Partnerships
Email Marketing Daily, Jess Nelson - Wednesday, January 18, 2017
Adobe announced a host of expanded retail capabilities at the National Reta ...
- FollowAnalytics Bows Mobile Tool With Machine Learning, Predictive Intelligence To Personalize Messaging
Real-Time Daily, Tobi Elkin - Friday, January 13, 2017
FollowAnalytics, a mobile marketing platform that aims to help marketers increase interacti ...
- Indoor Location Moving Up The IoT Value Chain
Connected Thinking, Chuck Martin - Wednesday, January 11, 2017
In true IoT fashion, even smartphones will be getting smarter in t ...
- Marketers Seek Email Info During Holidays
Email Marketing Daily, Jess Nelson - Friday, January 6, 2017
Email marketing was the most read-about and sought after marketing tactic amo ...
- Developing Creative To Incite The Non-conscious Mind
MediaDailyNews, Neil Adler - Thursday, January 5, 2017
Leveraging an understanding of non-conscious consumer psychology throughout creative development can increa ...
- LinkedIn Products Chief Says Ad Tech Needs To Get More Like Martech
Real-Time Daily, Tobi Elkin - Friday, December 23, 2016
LinkedIn's products chief is strategizing how to integrate some of Microsoft's too ...
- Nielsen Continues Spending Spree, Confirms Acquisition Of VisualDNA
Around the Net in Real-Time, Tobi Elkin - Thursday, December 22, 2016
Just a day after purchasing media metadata business Gracenote for $560 millio ...
- Is It Time For Programmatic Creative?
Around the Net in Real-Time, Tobi Elkin - Thursday, December 22, 2016
When we talk about programmatic media and advertising, it's usually a discussi ...
- IBM Security Mag Uses Behavioral Data To Customize Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 21, 2016
As the year draws to a close, finding ways to keep advertisi ...
- Unruly Taps IBM Watson To Improve Campaign Accuracy
Around the Net in Real-Time, Tobi Elkin - Friday, December 16, 2016
Unruly said it will use IBM Watson to create a new cogniti ...
- Skyhook Joins AppNexus Marketplace As Mobile Location Data Provider
Around the Net in Real-Time, Tobi Elkin - Friday, December 16, 2016
Skyhook, an ndependent location platform, said it joined the AppNexus marketplace ...
- Demo Targeting Still Dominant At Agencies, Behavioral Tops With Clients
MediaDailyNews, Joe Mandese - Thursday, December 15, 2016
Age- and gender-based demographics -- a staple for targeting consumers in med ...
- Search Tips To Reach Fitness-Conscious Consumers As 2017 Approaches
SearchBlog, Laurie Sullivan - Thursday, December 15, 2016
"Fitness buffs" are 49% more likely to have a household income ...
- New Bluetooth Alliance Looks To Boost Indoor Location Targeting
Connected Thinking, Chuck Martin - Wednesday, December 14, 2016
Beaconing is getting a boost. The small transmitters that can activate certa ...
- Marc USA Embraces Mental Modeling Technology
MAD, Larissa Faw - Wednesday, December 7, 2016
In a bid to help clients better understand consumers, Marc USA ...
- Beacon Maker Gimbal Acquired By Mobile Advertising Firm
Connected Thinking, Chuck Martin - Monday, December 5, 2016
Beacons are heading into mainstream advertising. Not as in shoppers receiving annoyi ...
- Programmatic Is Problematic, Even When It Works
Publishing Insider, Ari Rosenberg - Thursday, December 1, 2016
The problems with programmatic are well-covered and greatly ignored. Reported growth ...
- SaleCycle Releases New Email Solutions
Email Marketing Daily, Jess Nelson - Wednesday, November 23, 2016
Behavioral marketing company SaleCycle announced a host of new email solutions ...
- Vistar Partners With LiveRamp, Acxiom On Targeting, Measurement For OOH
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Vistar Media, a technology firm that's created a marketplace for out-of-home medi ...
- Adform Partners With Rubicon Project On Programmatic Audio Ads
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Ad-tech firm Adform announced a partnership with Rubicon Project to offer programmat ...
- Targeted Advertising Moves To Screens In Back Seats Of Rideshare Cars
Connected Thinking, Chuck Martin - Sunday, November 20, 2016
Much of the focus of connected cars or autonomous driving is ...