- New Targeting Feature Seeks To Identify All Devices Within A Household
Real-Time Daily, Tobi Elkin - Monday, April 3, 2017
Screen6 launched a new data feature that will enable it to identi ...
- Now Telecom Cos. Can Mine Consumers' Data
Around the Net in Real-Time, Tobi Elkin - Thursday, March 30, 2017
The Wall Street Journal reports on what the repeal of the Feder ...
- Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost Customers
MobileShopTalk, Chuck Martin - Tuesday, March 28, 2017
Marketers have forever been looking for better ways to target shoppers. A ...
- Kantar Shopcom Adds Affinity Solutions Platform To Cloud Services
MediaDailyNews, Laurie Sullivan - Tuesday, March 28, 2017
In a move expected to increase the accuracy of ad targeting, t ...
- What's The Real-Time Marketing Potential Of Facebook's Location Tracking Feature?
RTBlog, Tobi Elkin - Tuesday, March 28, 2017
Facebook's addition of a new feature to its popular Messenger app wi ...
- Data Targeting And Privacy: Mortal Enemies Or Unlikely Friends?
Real-Time Daily, Scott O’Neill - Wednesday, March 22, 2017
Some people think privacy is a luxury commodity. That shouldn't be t ...
- Lotame Releases Onboarding For People-Based Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 15, 2017
Taking offline data and bringing it online for attribution or targeting h ...
- Ad Industry Lobbies Against 'Confusing' Broadband Privacy Order
Daily Online Examiner, Wendy Davis - Monday, March 13, 2017
"We think this is one of the worst rules that has be ...
- Dynamic Targeting Is Coming And It's Personalisation On Real-Time Steroids
EuroMail, Sean Hargrave - Friday, March 10, 2017
Half of email marketers are planning to add dynamic targeting to the ...
- Conde Nast, NBCU, Vox Team To Deliver Mobile Video, Branded Content
Real-Time Daily, Tobi Elkin - Thursday, March 9, 2017
Conde Nast, NBCUniversal and Vox Media have joined forces to deliver mobi ...
- Real-Time Ad Platform Bows Inventory Discovery For Mobile Advertisers
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Real-time ad platform Smaato launched a new feature that it said ai ...
- Machine-Learning App Aims To Boost Digital Personalization
Real-Time Daily, Tobi Elkin - Monday, March 6, 2017
Personalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technolo ...
- How Do You Create A Meaningful Collaboration Between Creativity And Data?
RTBlog, Tobi Elkin - Friday, March 3, 2017
Data scientists, predictive technology, artificial intelligence, and machine learning might seem li ...
- Urban Outfitters Gains 75% Conversion Rate With Location
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 27, 2017
Urban Outfitters worked with Appboy and PlaceIQ using mobile location data ...
- Privacy Advocates Slam Pai For Weakening Online Security
PolicyBlog, Wendy Davis - Monday, February 27, 2017
"With this suspension of privacy rules, Chairman Pai is allowing Internet Servi ...
- FCC To Block Portion Of Broadband Privacy Rules
Daily Online Examiner, Wendy Davis - Friday, February 24, 2017
FCC Chairman Ajit Pai has moved to stay broadband privacy rules th ...
- Pandora Teams Up With A Million Ads To Deliver Dynamic Creative Audio Advertising
Real-Time Daily, Tobi Elkin - Thursday, February 23, 2017
Digital audio powerhouse Pandora said it has partnered with A Million Ad ...
- Diversity Tweaks Paid Search
SearchBlog, Laurie Sullivan - Thursday, February 23, 2017
U.S. immigration policy reform could force a change in the demographic landscap ...
- Google Agrees To MRC Third-Party Audit For YouTube
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 22, 2017
Google has agreed to have an official agency audit the metrics a ...
- Understanding Cognitive Bias To Interpret Data, Understand Trends
Search & Performance Marketing Daily, Rives Martin - Wednesday, February 22, 2017
I have outlined some major cognitive biases that people often fall vict ...
- Native Programmatic Intro Aims To Combine Targeting With Localized Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, February 21, 2017
Simpli.fi, a provider of localized programmatic advertising, launched a native programmatic ...
- Look For Contextual Signals To Implement 'Moment Marketing'
RTBlog, Tobi Elkin - Monday, February 20, 2017
So what does all the talk about "moment marketing" mean? Just a ...
- Bidtellect Bows Next-Gen Native Demand-Side Platform
Real-Time Daily, Tobi Elkin - Tuesday, February 14, 2017
Bidtellect, a native ad platform for marketers, released the next iteration ...
- Conde Nast Acquires CitizenNet, Expands Ad Targeting
Publishers Daily, Sara Guaglione - Friday, February 10, 2017
CitizenNet will be incorporated into Conde Nast's data product "Conde Nast Spire ...
- Programmatic Is Problematic, Even When It Works
Publishing Insider, Ari Rosenberg - Friday, February 10, 2017
The problems with programmatic are well-covered and greatly ignored. Reported growth ...
- Valentine's Day Searches Identify Shift In Consumer Behavior
SearchBlog, Laurie Sullivan - Friday, February 10, 2017
Purple vs. red. A move away from searches for traditional, romantic r ...
- In-Car Entertainment Coming To Connected Cars; Most Occupants Ignore
Connected Thinking, Chuck Martin - Thursday, February 9, 2017
Along with connected cars comes in-car entertainment. More and better screens ...
- Mobile To Give Live Streaming, Video Targeting A Boost
Data and Targeting Insider, Laurie Sullivan - Thursday, February 9, 2017
Video will have the highest growth rate of any mobile application representi ...
- Report: More than 1 In 4 Advanced TV Campaigns Use First-Party Data
Real-Time Daily, Tobi Elkin - Wednesday, February 8, 2017
More than one in four advanced TV campaigns use their own first-par ...
- InMobi Partners With Adsquare On In-App Audience Targeting Solutions
Real-Time Daily, Tobi Elkin - Wednesday, February 8, 2017
Mobile ad platform InMobi said it's partnering with mobile data exchange adsqua ...