- Apple, Amazon, Google, Facebook Create Emotional Connections, Sense Of Belonging
Digital News Daily, Laurie Sullivan - Thursday, November 9, 2017
Findings released Thursday by IBMiX based on research from Ipsos aim ...
- Salesforce Launches Facebook Analytics Tool For B2B Marketers
Email Marketing Daily, Jess Nelson - Tuesday, October 10, 2017
Salesforce announced the launch of a new analytics platform on Tuesday th ...
- Ad Groups Bash Apple's New No-Tracking Settings
Digital News Daily, Wendy Davis - Thursday, September 14, 2017
The major online ad organizations are urging Apple to retreat from i ...
- Mobile Advertising Firm Integrates Beacon Location Targeting
Connected Thinking, Chuck Martin - Tuesday, September 5, 2017
The idea of marketers targeting consumers based on their location is hard ...
- Court Revives Privacy Class-Action Against Turn Over 'Zombie' Cookies
Digital News Daily, Wendy Davis - Tuesday, September 5, 2017
In a defeat for ad company Turn, a federal appellate panel ...
- ANA Wants California To Put Brakes On Broadband Privacy Proposal
Digital News Daily, Wendy Davis - Tuesday, August 22, 2017
A proposed privacy bill in California that could limit broadband providers' abili ...
- Reconciling Marketing Effort with Retail Lift
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
In retail, where measurement is hazy, how do marketers reconcile their effor ...
- Consumer Behavior Takes Search On Roller-Coaster Ride, Per Salesforce Data
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 9, 2017
Retail website traffic rose 6% and digital commerce rose 14% in t ...
- Disney Hit With Lawsuit Over Children's Privacy
Digital News Daily, Wendy Davis - Monday, August 7, 2017
Disney has been hit with a privacy lawsuit alleging that mobile ap ...
- Privacy Group Challenges Google Algorithm Tracking Consumers' Offline, Online Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2017
The Electronic Privacy Information Center filed a complaint asking the Federal Tra ...
- 126,000 Wine Bottles 'Connected' For Campaign
Connected Thinking, Chuck Martin - Tuesday, July 25, 2017
Wine bottles are getting connected. A Spanish winemaker has launched a nation ...
- Advertisers Challenged In Using Location Data
Connected Thinking, Chuck Martin - Wednesday, July 19, 2017
One of the major promises of the Internet of Things has ...
- LiveRamp Launches IdentityLink for Publishers
Digital News Daily, Tobi Elkin - Tuesday, July 18, 2017
Acxiom's LiveRamp launched IdentityLink for publishers, a tool it said will enab ...
- Facebook Bows Video, Targeting, Reporting Tools To Boost Mobile Shopping
Digital News Daily, Tobi Elkin - Monday, July 3, 2017
While most people are focused on the beginning of summer, Facebook alrea ...
- Misunderstanding Consumer Emotions Can Lead Campaigns Astray
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 27, 2017
Long-standing stereotypes about emotion can lead marketers to false assumptions about potenti ...
- ANA Weighs In Against California Privacy Proposal
PolicyBlog, Wendy Davis - Thursday, June 22, 2017
The ANA is seeking to rally opposition to a proposed California l ...
- DataXu, Placed Connect In-Store Consumers And Targeted TV
Digital News Daily, Tobi Elkin - Thursday, June 15, 2017
DataXu and Placed, a provider of location-based attribution services, on Thursday sa ...
- New Amazon Tool Offers Insight Into Path To Purchase
Digital News Daily, Tobi Elkin - Thursday, June 15, 2017
Amazon's new Advertiser Audiences tool enables advertisers to upload audience lists a ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign
Digital News Daily, Tobi Elkin - Wednesday, June 14, 2017
Addressable TV campaigns are a good complement to linear TV ad campaign ...
- Facebook Updates Lookalike Audiences, Launches Value Optimization
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 12, 2017
Lookalike Audiences in Facebook gives marketers the ability to reach potential n ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized Segments
Digital News Daily, Tobi Elkin - Monday, June 12, 2017
Adsquare on Monday said it launched new audience segments -- specifically, Nielsen ...
- Census Advertising: Dentsu Rolls Out New Platform With Info On Just About Everyone
MAD, Steve McClellan - Thursday, June 8, 2017
The New M1 Platform has anonymized data on every adult American, accordi ...
- Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
Connected Thinking, Chuck Martin - Tuesday, May 30, 2017
Beacons at retail have been chugging along in various tests and trial ...
- ESPN's Upfront Pitch: Sports Generate Emotions That Drive Purchases
Television News Daily, Adam Buckman - Tuesday, May 16, 2017
ESPN "mapped" millions of fans "against all the possible emotions they wou ...
- Behavorial Changes Seen More In Men Who Own Virtual Assistants
Data & Programmatic Insider, Laurie Sullivan - Wednesday, May 10, 2017
Men who own virtual assistants are more likely to change their shoppin ...
- Facebook Denies Targeting Youths Based On Emotional State
Data & Programmatic Insider, Laurie Sullivan - Wednesday, May 3, 2017
Facebook has denied targeting users as young as 14 years old w ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
MobileShopTalk, Chuck Martin - Tuesday, May 2, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- In A First, Bing Unveils Custom Audiences Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2017
Microsoft on Thursday unveiled Custom Audiences on Bing Ads, giving marketers t ...
- AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising
Real-Time Daily, Tobi Elkin - Wednesday, April 26, 2017
AT&T's AdWorks unit unveiled a sleek new media lab packed with interacti ...
- LinkedIn Launches Tools For Audience Targeting
Real-Time Daily, Tobi Elkin - Tuesday, April 25, 2017
LinkedIn has launched Matched Audiences, a suite of three targeting tools th ...