- What Can Google And Facebook Learn From Alternative Search?
Search & Performance Marketing Daily, Greg Sobiech - Friday, October 19, 2018
Here's a look at what some emerging search competitors have to offe ...
- YouTube Faces New Scrutiny Over Children's Privacy
Digital News Daily, Wendy Davis - Tuesday, September 18, 2018
Two lawmakers are questioning Google over allegations that YouTube collects personal da ...
- Specs Issued For Political Ad Icons
Digital News Daily, Wendy Davis - Tuesday, September 18, 2018
The DAA says the "Political Ad" icon should take precedence over t ...
- Google: Loyalty Drops To Fourth On The List
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 21, 2018
Google believes there are three ways that travel brands can win loyalt ...
- Lucid Creates Data Quality Measurement Model
Data & Programmatic Insider, Laurie Sullivan - Monday, August 20, 2018
The model analyzes "attribute density" in a new way to identify t ...
- Search And The Underlying Truth About Behavior
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 7, 2018
A look into the digital self and what Google knows that soci ...
- Blackburn Touts Proposed Privacy Legislation At Congressional Hearing
Digital News Daily, Wendy Davis - Wednesday, July 11, 2018
"The BROWSER Act is a comprehensive, bipartisan privacy bill that will gi ...
- Evergage Debuts Personalized Survey Tool
Email Marketing Daily, Ray Schultz - Thursday, June 28, 2018
SmartSurveys allows brands to send email surveys based on web behavior, Everga ...
- Google: Westworld And Ikea Campaigns Capitalize On Data, 150B Monthly Searches
Performance Marketing Insider, Laurie Sullivan - Monday, June 18, 2018
The Swedish retailer Ikea analyzed peoples' search questions around relationships and fami ...
- Behavioral Targeting For Health Care Takes Twist To Prove ROI
Data & Programmatic Insider, Laurie Sullivan - Monday, June 11, 2018
Tomorrow Networks has developed a way to measure its pharmaceutical clients' campaig ...
- Watchdog Faults Purple And Adf.ly Over Privacy Disclosures
Digital News Daily, Wendy Davis - Friday, June 8, 2018
Both companies allowed outside parties to collect data about online visitors ...
- GDPR Day Was May 25 -- The Highest Email Volume This Year? May 24
Email Insider, Ray Schultz - Monday, June 11, 2018
SendGrid says the day before the GDPR took effect produced the highe ...
- TripAdvisor: Accurate Online Reviews Predict Future Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 11, 2018
A survey released by TripAdvisor on Monday suggests the online channels th ...
- Study Shows How Emotions Tie Into Online Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 6, 2018
The most common emotions associated with online purchases are happy (64%), excit ...
- Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16
Digital News Daily, Wendy Davis - Thursday, May 24, 2018
The "Do Not Track Kids Act" would prohibit companies from collecting person ...
- DAA Creates Icon To Disclose Political Opposition Ads
Digital News Daily, Wendy Davis - Tuesday, May 22, 2018
An ad industry self-regulatory group wants political advertisers to insert "Political A ...
- Turn Asks Judge To Dismiss Suit Over 'Zombie' Cookies
Digital News Daily, Wendy Davis - Friday, May 18, 2018
"Turn was able to synchronize its cookies with plaintiffs' mobile devices becau ...
- Few Americans Choose AdChoices, Know It Even Exists
Research Intelligencer, Joe Mandese - Wednesday, May 2, 2018
Nearly eight years after it was launched, the ad industry's consumer ...
- Doner Unveils New Consumer Connections Practice
MAD, Larissa Faw - Tuesday, May 1, 2018
The division combines data strategy, brand strategy and social strategy with technolo ...
- Search Data Identifies When A Company Might Relocate
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 30, 2018
Developers at the Economic Development Authority in Western Nevada have developed ...
- YouTube Violates Children's Privacy Rules, Advocates Say
Digital News Daily, Wendy Davis - Monday, April 9, 2018
"Google has made substantial profits from the collection and use of person ...
- Consumers Lose Loyalty When Brands Make Mistakes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 2, 2018
Some 55% of consumers participating in a survey released Monday said th ...
- Liftopia Failed To Comply With Industry Privacy Rules, Watchdog Says
Digital News Daily, Wendy Davis - Wednesday, March 14, 2018
Liftopia allegedly allowed outside companies to collect data about online visitors f ...
- Artificial Intelligence And The Changing Mindset Of Consumers
Performance Marketing Insider, Laurie Sullivan - Friday, February 16, 2018
A survey by Northeastern University and Gallup explores the impact artificial intelligen ...
- Turn Tells Judge Consumers Consented To 'Supercookie' Tracking
Digital News Daily, Wendy Davis - Monday, February 12, 2018
"Plaintiffs expressly consented to receiving tailored advertising from Verizon's partners and ...
- Horler Lands At Quantcast As COO
People on the Move, Steve McClellan - Monday, January 8, 2018
Audience behavior platform Quantcast, has appointed agency veteran Rob Horler as chief operati ...
- iSpot Renews Deal With Vizio
Television News Daily, Wayne Friedman - Wednesday, December 13, 2017
Tracking TV advertising in real-time, iSpot.tv uses screen-level behavioral data from Insca ...
- Industry To Start Enforcing Video Privacy Code In April
Digital News Daily, Wendy Davis - Monday, December 11, 2017
An industry watchdog plans to start enforcing the Digital Advertising Alliance's priva ...
- Google Sends 60-Day Warning To App Developers, Brands
Digital News Daily, Laurie Sullivan - Monday, December 4, 2017
The warning came in a set of revised Safe Browsing rules, a ...
- Adobe Launches Campaign To Run Solely On Programmatic
Digital News Daily, Laurie Sullivan - Monday, November 13, 2017
The campaign emphasizes Adobe's belief that deep intelligence and amazing design a ...