- Tech Companies Aim To Rally Opposition To California Privacy Law
PolicyBlog, Wendy Davis - Friday, July 5, 2019
"Access to our favorite free website and apps is at risk!" t ...
- Majority Of U.S. News Sites Have Trackers Sending Data To Russia
Data & Programmatic Insider, Laurie Sullivan - Monday, July 1, 2019
About 92% of major news sites in the U.S., U.K., Canada a ...
- You Were Right, Walt Mossberg: The Cookie Did Not Improve Online Advertising
Media Insider, Dave Morgan - Thursday, June 27, 2019
Browser cookies are effectively going away as a tool for managing onli ...
- Lawmaker, Children's Advocates Push For Privacy Overhaul On YouTube
Digital News Daily, Wendy Davis - Tuesday, June 25, 2019
"It is incumbent upon the FTC to enforce federal law and a ...
- Sabre Forms Alliance With Cheetah Digital To Foster Airline Loyalty
Email Marketing Daily, Ray Schultz - Thursday, June 20, 2019
Airlines will be able to reward loyalty via email and other channel ...
- Ubermedia Launches Vista AI, Helps Understand Client Behavior
Digital News Daily, Gavin O'Malley - Thursday, June 6, 2019
Still in beta, the new service ties into UberMedia's broader efforts ...
- New York Mulls Tough Privacy Law
PolicyBlog, Wendy Davis - Thursday, June 6, 2019
The New York Privacy Act would require companies to obtain users' expre ...
- Behavioral Advertising's Benefits To Publishers Are Overstated, New Study Suggests
PolicyBlog, Wendy Davis - Thursday, May 30, 2019
A large publisher increased revenue by just 4% when users' cookies we ...
- Yelp Likens COVID-19 Pandemic Impact On Local Economies To Multiple Hurricanes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 28, 2020
Rapid changes in how companies changed their business models and how consume ...
- Bed Bath & Beyond Goes Online For Offline Shoppers
Out to Launch, Larissa Faw - Monday, May 20, 2019
Bed Bath & Beyond's new national digital ad campaign attempts to enti ...
- NAI Bans Behavioral Targeting Of Users Under 16
Digital News Daily, Wendy Davis - Tuesday, May 14, 2019
The group's new privacy code will also require members to obtain consumer ...
- California May Defang New Privacy Law
PolicyBlog, Wendy Davis - Thursday, April 25, 2019
Last year, California lawmakers passed the toughest privacy law in the countr ...
- Behaviour Becoming More Important Than Demographics
Around the Net In MAD London, Sean Hargrave - Tuesday, April 16, 2019
Research by "Marketing Week" shows that three in four marketers reveal th ...
- ANA Wants Privacy Regime That Bans Some Practices, Allows Opt-Outs For Targeted Ads
Digital News Daily, Wendy Davis - Tuesday, March 19, 2019
The Association of National Advertisers plans to seek federal privacy legislation th ...
- California Privacy Law Could Revive 'Do-Not-Track' Tools
Digital News Daily, Wendy Davis - Tuesday, March 12, 2019
Privacy advocate Alastair Mactaggart told the Senate that businesses could comply wi ...
- Washington Privacy Bill Clears State Senate
PolicyBlog, Wendy Davis - Thursday, March 7, 2019
If the bill also clears the House, Washington will join California ...
- Marketers Give Mixed Grades On Listening For Data Signals, Struggle To See Customers As 'Humans'
Research Intelligencer, Joe Mandese - Tuesday, February 26, 2019
Most marketers feel they are doing at least an "okay" job ...
- California Governor Praises New Privacy Law, Wants 'Data Dividend' For Residents
PolicyBlog, Wendy Davis - Thursday, February 14, 2019
"California's consumers should also be able to share in the wealth th ...
- ANA Presses California To Refine Privacy Law
Digital News Daily, Wendy Davis - Tuesday, February 5, 2019
The ANA Tuesday urged the state to narrow the scope of informati ...
- Bacardi Steps 'Back To The Bar' With Renewed Thinking
Data & Programmatic Insider, Laurie Sullivan - Monday, February 4, 2019
Last year a London bartender let Bacardi Global Brands Limited CMO a ...
- Publishers Clearing House Faulted For Privacy Violations
Digital News Daily, Wendy Davis - Monday, January 28, 2019
The direct marketing company's mobile app enabled outside ad networks to colle ...
- LinkedIn Adds Interest Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 23, 2019
Behavior plays a major role in new targeting options on LinkedIn, whi ...
- Agencies Agree Non-Binary Gender U.S. Laws Will Strongly Influence Metrics, Targeting
Digital News Daily, Laurie Sullivan - Friday, January 4, 2019
The move not only confuses enforcement made during vehicle traffic stops, b ...
- AdTheorent Releases Advanced Predictive Technology For Advertisers
Digital News Daily, Laurie Sullivan - Tuesday, December 18, 2018
Advanced machine-learning tech company AdTheorent on Tuesday officially will launch a platfo ...
- FTC Blasted Over Privacy Report
Digital News Daily, Wendy Davis - Tuesday, November 27, 2018
"We would have hoped that the FTC would take a broader lo ...
- Chobani Shows How To D2C When You're Not D2C
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Chobani works with one partner very closely. By doing so, it mitigat ...
- Wedding Wire Personalizes Messages Based On Behavior
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
WeddingWire sends a personalized confirmation message to a segment of users aft ...
- Best Buy's Customer Experience And The Art & Science Equation
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In real time, still so much of what the company can ...
- A&W Tracks Cost Per Visit With Mobile Targeting
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Once you've gone from thinking brand awareness is enough to really measuri ...
- Factual, Ibotta Identify Unique Behavior Based On Location, Purchase Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 22, 2018
Factual and Ibotta discovered a method to combine location and purchase da ...