- Firefox Now Blocks Device Fingerprinting By Default
Digital News Daily, Wendy Davis - Wednesday, January 8, 2020
Mozilla's latest version of the Firefox browser, released this week, is n ...
- New Tool Allows Brands To Provide Anonymity To Shoppers
Email Marketing Daily, Ray Schultz - Wednesday, January 8, 2020
DeCloak has unveiled a solution that lets brands use behavioral data witho ...
- How Humanizing Virtual Assistants Earns Consumer Trust
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 2, 2020
Giving virtual assistants human qualities could prompt people to reveal more person ...
- Cyber Monday Taking A Backseat To Overall Online Sales
Data & Programmatic Insider, Laurie Sullivan - Monday, December 30, 2019
Consumer behavior continues to change, especially during the end-of-year holidays. Cyber Mond ...
- How Consumer Market Research, P&G Influenced An Eight-Year-Old
Data & Programmatic Insider, Laurie Sullivan - Monday, December 23, 2019
A parent who spoke about his work in market research made su ...
- DAA Readies California Opt-Out Tools
Digital News Daily, Wendy Davis - Wednesday, December 18, 2019
Starting next month, the ad industry self-regulatory group Digital Advertising Alliance wi ...
- Google 2019 Search Data Demonstrates A Need For 'Heroes'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 13, 2019
This year's list tells a story of a turbulent political climate, sol ...
- Advocates Want California To Close Loopholes In New Privacy Law
PolicyBlog, Wendy Davis - Thursday, December 12, 2019
California's new privacy law is slated to take effect in just ...
- FTC Urged To Step Up Enforcement Of Children's Privacy Rules
Digital News Daily, Wendy Davis - Wednesday, December 11, 2019
"Even when the FTC does act, it takes a long time a ...
- ANA Urges California To Revise Proposed Do-Not-Track Rule
PolicyBlog, Wendy Davis - Thursday, December 5, 2019
A mandate to honor do-not-track signals "will harm consumers, as it cou ...
- Cyber Monday Reaches Predicted $9.4B In Online Purchases, Some Marketers Say Black Friday Outperformed
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 3, 2019
Consumers spent $9.4 billion on Cyber Monday, up 19.7% year-over-year -- maki ...
- Senate Democrats Introduce Broad Privacy Law
Digital News Daily, Wendy Davis - Tuesday, November 26, 2019
A privacy bill introduced Tuesday by four Democrats on the Senate Commer ...
- Google Rolls Out CCPA Compliance Tool
Digital News Daily, Wendy Davis - Monday, November 25, 2019
Google has unveiled a new privacy tool that will enable web advertise ...
- DAA Unveils Icon Program For California Privacy Law
Digital News Daily, Wendy Davis - Monday, November 25, 2019
The icon, which is green but otherwise resembles the DAA's existing priva ...
- Evaluating TV's Enhanced Role In A Full-Funnel Environment
MediaDailyNews, Artie Bulgrin - Monday, November 18, 2019
The lines are blurring between TV's role as a high-reach, long-term bra ...
- Nike: Search Terms Influence Consumers Differently On Google Vs. Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 14, 2019
On Nike.com, searches are product-specific. On Google, searches lead to interactions ...
- Advocates Blast IAB Over 'Bad Faith' Interpretation Of California Privacy Law
PolicyBlog, Wendy Davis - Thursday, November 7, 2019
"We are disappointed that IAB appears to adopt contorted legal interpretations ...
- PreciseTarget, Equifax Partnership To Focus On Custom Targeting
Digital News Daily, Laurie Sullivan - Friday, October 18, 2019
The partnership, beginning in early November, will offer new products that enab ...
- FTC May Loosen Children's Privacy Rules
Digital News Daily, Wendy Davis - Monday, September 23, 2019
An FTC official suggested the agency is considering changing children's privacy rul ...
- YouTube Agrees To Pay $170 Million Over Children's Privacy Violations
Digital News Daily, Wendy Davis - Wednesday, September 4, 2019
The proposed settlement also calls for Google to develop a system aim ...
- YouTube Fined $170 Million Over Children's Privacy Violations
MediaDailyNews, Wendy Davis - Wednesday, September 4, 2019
The proposed settlement also calls for Google to develop a system aim ...
- Vudu's 'Mr. Mom' Reboot Marks The Start Of Something Big
Video Insider, Karlene Lukovitz - Tuesday, September 3, 2019
It's the first original content from the Walmart-owned ad-supported streamer, which ...
- Google Says Cookie-Blocking Hurts Publishers
PolicyBlog, Wendy Davis - Thursday, August 22, 2019
Google says publishers lose significant revenue when users block cookies, but ...
- Report: YouTube Planning To Drop Targeted Ads In Kids' Videos
Digital News Daily, Karlene Lukovitz - Wednesday, August 21, 2019
If implemented, the move would be less detrimental to YouTube's ad reven ...
- Equifax Considering New Data Segments After Announcing Eyeota Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, August 19, 2019
Data companies are looking for new and emerging data sources and partnership ...
- Attentive Raises $40 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Monday, August 19, 2019
Attentive will use money to scale operations and hire across all department ...
- Organic Valley Puts Fitbits On Cows
The MediaPost Cases, Nina Lentini - Tuesday, July 16, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. ...
- California Lawmakers Reject Key Revision To Privacy Law
Digital News Daily, Wendy Davis - Wednesday, July 10, 2019
An amendment that would have made California's landmark privacy law more business-friend ...
- YouTube Can't Fix Children's Privacy By Blocking Behavioral Targeting, Watchdogs Say
Digital News Daily, Wendy Davis - Monday, July 8, 2019
Advocates urge the FTC to reject a deal that would allow children ...
- California Considers Amending New Privacy Law
Digital News Daily, Wendy Davis - Monday, July 8, 2019
The California senate judiciary committee is expected Tuesday to consider amendments th ...