Chobani Shows How To D2C When You're Not D2C
- November 19, 2018
The Challenge
Sell more product.
The Execution
Although Chobani is not a direct-to-consumer brand, it turned to D2C brands that provide value and moved away from the idea that marketing is all about the brand channel, Eddie Revis, senior director of marketing strategy and media, said at MediaPost’s Marketing:CPG conference …
