- Gambling On Election Emails: Will Response Hold Up During Holiday Cycle?
Email Insider, Ray Schultz - Friday, November 1, 2024
Consumers may be distracted by politics as November 5 approaches. But there ...
- Valpak Rebrands Clipper Into Coupon Model, Links To Digital Wallets
MediaDailyNews, Laurie Sullivan - Friday, August 30, 2024
Groupon coupon codes for dining and entertainment discounts took many iterations ...
- Rapp Sets Sail With Princess Cruises, Wins Direct Response Marketing AOR
MAD, Steve McClellan - Friday, July 12, 2024
Under the remit Rapp is tasked with boosting the brand's CRM communicatio ...
- Study Finds Brand Plus Direct Mixes Drive Higher Snapchat Ad Return
MediaDailyNews, Colin Kirkland - Wednesday, May 29, 2024
A report based on insights from TransUnion and Dentsu analyzes whether bra ...
- Spanx Launches First-Ever Apparel Brand Campaign
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
The company's first CTV effort stars an Olympic legend, a fierce fashi ...
- More Direct Direct-Response: Key To TV Ad Health In Good Times And Bad?
TV Watch, Wayne Friedman - Friday, November 10, 2023
Direct-response business has recently been cited in discussions of ad-marketplace weakness ...
- Fox Q3 Advertising Revenue Down 2%
Television News Daily, Wayne Friedman - Thursday, November 2, 2023
Lower political advertising at Fox TV stations and weak sales from F ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
Performance Marketing Insider, Laurie Sullivan - Monday, August 28, 2023
TikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- Moore Named DR Agency For San Diego Zoo Wildlife Alliance
Accounts on the Move, Fern Siegel - Wednesday, June 28, 2023
Moore will manage list brokerage and cultivation, media buying, data processing a ...
- Fox Cable Ad Sales Sink 6%, Takes $50M Loss From Dominion
Television News Daily, Wayne Friedman - Tuesday, May 9, 2023
Fox News Media witnessed an "elevated supply in the direct response marketplac ...
- Carlson's Show Generated 7% Of Total Fox News Ad Revenue In Q1
Digital News Daily, Karlene Lukovitz - Wednesday, April 26, 2023
Ad spend by 215 companies on now-defunct "Tucker Carlson Show" ctotaled $ ...
- Fox News Networks To See Slowdown In Direct-Response Advertising: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 28, 2023
"[There is] ongoing softness in direct response advertising at the company's F ...
- Barrington Media Group Rebrands As BMG360
Email Marketing Daily, Ray Schultz - Wednesday, March 22, 2023
Founded in 2003, BMG360 offers online and offline marketing services. ...
- Many Consumers Are Willing To Scan QR Codes In TV Commercials
Research Intelligencer, Robert Williams - Tuesday, March 14, 2023
Almost half of consumers said they have tried to scan a ...
- National TV Ad Spend Trims Losses, Down 2% For November
Television News Daily, Wayne Friedman - Wednesday, January 4, 2023
Although the NFL and college football brought in a collective $1.1 billi ...
- Poor Internal Communication Grows As Problem For Marketers
Research Intelligencer, Robert Williams - Wednesday, December 14, 2022
The portion of marketers in the U.K. who cited challenges communicating wi ...
- But Wait, There's More...Direct Talk With Script to Screen's DRTV Maven
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 27, 2022
"We learned it from the ground up, and we had nothing b ...
- Optimad Media Acquires Effective Spend And Relaunches As Optimal, Focuses On Performance Marketing
MAD, Fern Siegel - Tuesday, August 30, 2022
The new company specializes in data and tech in key sectors, su ...
- Nature Conservancy Taps CDR For DRTV
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
The assignment -- which includes media buying, digital marketing, earned media a ...
- Analysts Have More Somber News For Online Advertising Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
Direct-response advertising will "hold up better" through the economic slowdown that ...
- Sam's Club Transforms Ad Business, Rolls Out Self-Service Search Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 15, 2022
Sam's Club is building out its advertising business, launching an ad experien ...
- National TV Scatter Spending Down 32% Vs. 4 Years Ago
Television News Daily, Wayne Friedman - Thursday, May 19, 2022
Upfront TV ad spending is mostly flat vs. four years ago ...
- YouTube's Q1 Ad Slowdown And A 'Flexibility' Ad Index For The TV Business
TV Watch, Wayne Friedman - Friday, April 29, 2022
YouTube's Q1 2022 ad revenue grew a weaker-than-expected 14% to $6.9 billi ...
- Legendary Direct Marketer Joe Sugarman Dies At 83
Email Marketing Daily, Ray Schultz - Monday, March 28, 2022
Sugarman sold BluBlocker sunglasses in early TV infomercials, and was known f ...
- Digital Ad Spending Growth Moderates After Pandemic Surge
Research Intelligencer, - Monday, February 7, 2022
Advertisers on Facebook and Instagram spread their spending more broadly across t ...
- YouTube Fiscal-Year Ad Revenue Of $28.8B On Track To Grow CTV, Alphabet Q4 2021 Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 2, 2022
Connected TV is YouTube's fastest-growing screen, Google SVP/Chief Business Officer Philipp Schindl ...
- Marketers Harness Email For Communication, Engagement With Consumers
Research Intelligencer, - Tuesday, January 25, 2022
Generating revenue and increasing brand awareness are popular reasons for email campaign ...
- ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
MediaDailyNews, Joe Mandese - Monday, January 24, 2022
Top tactics for the future include organic search, chatbots, live chat, ...
- Shiny Bright Objects: Google Ads, Facebook Ads Get A Higher B2C Spend Than Email
Email Insider, Ray Schultz - Tuesday, December 14, 2021
Email will be the mostly used direct response channel in 2022. B ...
- Google Nearly Doubles Profit, Capitalizing On Omnichannel Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Alphabet posted its highest quarterly revenue increase in more than a deca ...