Tag results for "direct response"
- Consumer Behavior Redirects Search, Direct TrafficAmazon, home streaming services and sites that have become video content produce ...
- Elite SEM Makes Its First Acquisition, OrionCKBThe deal strengthens Elite's paid-social offerings, said Zach Morrison, president at Eli ...
- Upper Or Lower, It's Still The Same FunnelPerformance and direct response teams are more closely reliant on each othe ...
- Phone Book Publisher Dex Media Acquires YP Holdings To Create DexYPThe combined company, called DexYP, will provide local business automation software a ...
- Paid Search Owned Valentine's Day Clicks, Mobile Purchases Rose 107%Men reached deeper into their pockets for Valentine's Day to show lov ...
- Voice Search More Commonly Used In Public Places By Affluent Consumers While men are more likely than women to use voice search ...
- Engineers Find Facebook Mobile Data Up To 80% InaccurateRakuten Marketing engineers believe they have uncovered a measurement flaw in Omnitur ...
- 'Economist' Kicks Off DRTV Campaign In U.S. "The Economist" is tackling the U.S. market with a new direct-response televisi ...
- Direct Marketing Association Rebrands To Data & Marketing AssociationThe Direct Marketing Association (DMA) on Thursday announced that it will rebra ...
- Direct Response PTV Options Continue To ExpandSome industry players have noted that use of programmatic TV is like ...
- Technology, Gadget Brands Top Mobile Direct ResponseThis forward-leaning segment captured 24.3% of all ad dollars spent on performan ...
- Pinterest Wants UK Brands To Use It For Direct Response, Not Just BrandingPinterest is upping its game in the UK as it positions itse ...
- Three-Step Guide To Measuring TV's Cross-Channel Direct ResponseMeasuring response to TV ads is more problematic in such a fragment ...
- Wunderman's Julie Rezek Joining IPG's HackerAgency As NA PresidentAt Wunderman Rezek has overseen the shop's global Microsoft account. At HackerAgenc ...
- Merkle, Oracle Drive Cloud Services Through Digital, Direct ResponseMerkle and Oracle have formed a partnership supporting the growth of marketi ...
- To Rev Sales, Auto Industry Must Embrace Customer-State DataWriting in AdExchanger, Maxwell Knight, vice president of marketing science services ...
- Say Hello To The Email Direct Buy ButtonMarketers are planning to increase the integration of direct buy buttons in ...
- FMCGs Go Direct -- Bad For Digital Display,Good For Content, Social And Mobile? Nestle has already there and Mondelez and Unilever are likely to follo ...
- Didit Appoints LeadershipDidit announced Tuesday the appointment of Peter Stein to sales executive, bringi ...
- Mapping Out The Best Attribution PathMarketers want to find an attribution model that considers all of t ...
- Will 'Direct Response' Ads Undermine 'My Response' To Instagram?Instagram is about to open its platform to all advertisers, using self-ser ...
- Will 'Direct Response' Ads Undermine 'My Response' To Instagram?Instagram is about to open its platform to all advertisers, using self-ser ...
- Instagram To Add Direct-Response Ad FormatsWorking directly with Facebook's ad department, Instagram soon plans to help bran ...
- Magnetic, TripleLift Partner For Intent-Based Native AdsAdvertising retargeting firm Magnetic, which draws on browser and search histories ...
- Asieya Pine Elevated To President At Lockard & Wechsler DirectPine joined the agency in 1999 and most recently held the positi ...
- Epson Gives Office Equipment Sci-Fi Feel"A lot of people know us for printers, but not a l ...
- NEWSFLASH! Direct Marketing Agency Now Owned By A Woman!It's really kind of sad that a press release has to ...
- Super Bowl's Marketing Game Of Two Halves. Great For Branding, Less So For ResponseNow that the thrilling game is over, attention will focus on wheth ...
- InterMedia Advertising Lands Axial Rx AOR AccountThe agency is tasked with launching the initial ad campaign for t ...
- Horizon Media, Mercury Media Sign iPredictus DealsHorizon Media and Mercury Media have signed separate deals that will integra ...
