Tag results for "direct response"
- Snap Warns Supply-Chain Bottleneck Causing Brands To Delay SpendingSnapchat execs late Thursday pointed to the supply-chain bottlenecks as a reas ...
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New FormatsDRMetrix says inventory can "cover up" nationally sold TV inventory by cab ...
- Local TV Ad Revenues To Hit $21B In 2022Over-the-air local TV will grow 28% to $19.3 billion, with digital ...
- Sendlane Partners With ClickBank To Support Affiliate MarketersThe two-way arrangement allows for hyper-personalized targeting by ClickBank vendors, the compani ...
- The Salesman's Promise: Life Is Better With A Ronco ProductRon Popeil died last week in Los Angeles at age 86, a ...
- YouTube Has $7 Billion In Ad Sales - That's Premium VideoEven more astonishing is how much YouTube gives back to creators, artis ...
- Direct-Response Firms Offered An Electronic Ad-Buying SystemThe offering from CoreMedia Systems and Premium Media360 is similar to t ...
- Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding TooA Standard Media Index analysis of national TV ad spending by ty ...
- Twitter Remodels The HouseWall Street analysts have a favorable view of the Twitter features announc ...
- Ecommerce Fulfillment House Amware Acquires Moulton LogisticsMoulton provides email and social media support, and live phone support, Amwa ...
- Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming BrandingMonthly U.S. ad-spending pacing has improved consistently since the ad recession beg ...
- Facts Versus Fiction: Debunking The Myths Around DRTV And Performance MarketingFor several years, DRTV and performance-driven marketing have been the growth catalys ...
- YouTube Ads Making An Impact, Brands Benefiting From Content Made For KidsYouTube on Thursday released a list of direct-response ads ranking high ...
- Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA's MaddenThe effort is intended to use Nielsen's smart TV viewership data ...
- Google Makes Series Of Announcements, From Automated Bidding To Personalized CreativesGoogle on Wednesday added several ways for marketers to catch the attenti ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct ResponseDirect-response advertising made up 54% of podcast advertising in 2019 -- ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?The study aimed to analyze indicators signaling higher performance, share best practice ...
- A Tale Of Two Madison Avenues: Ad Execs Signal Bifurcated Performance Vs. Brand ReboundIt was the best of quarters, it was the worst of quarter ...
- YouTube Adds Direct-Response Ad FormatsYouTube is experimenting with new ways to make video ads actionable, dri ...
- Google Backlink Penalties -- The Way BackA combination of manipulative behaviors often triggers penalties on Google Search, b ...
- Political Ad $ Actually Revised Upward Due To Pandemic, Lack Of Live Event Campaigning CitedPolitical ad spend for the 2020 political season so far is ...
- RKD Group Acquires And Rebrands Direct Point GroupThe Toronto-based direct-response agency will now be called RKD Direct Point, t ...
- Pour Moi President On The Joy Of Home ShoppingUlli Haslacher, president of Pour Moi skin care, talks about her dire ...
- Twitter Looks To Improve On Mobile, Direct-Response AdvertisingCFO Ned Segal said the company has become "much more clear wi ...
- Pivoting To Brand"The state of where we are at as a company forces ...
- Wunderman: An American MasterLester Wunderman was not focused on email marketing in particular. But everythi ...
- Direct Response IS BrandingToo many advertisers view direct response and brand marketing as two separa ...
- Chobani Shows How To D2C When You're Not D2CChobani works with one partner very closely. By doing so, it mitigat ...
- Direct-Brand Revolution Will Hit Media Industry HardAre big media companies ready for another big wave of disruption? They ...
- Facebook, Google, Amazon New Competitors For NBCUniversal, Ad Sales Chief SaysNBCU has new targets as it grows its ad business and h ...
