Tag results for "direct response"
- MRM//McCann Lands AOR Assignment From Cisco SystemsThe assignment is being led globally from MRM//McCann's Salt Lake City office, ...
- Even DR Should Be Telling A Good StoryBludgeoning consumers online with the same call to action surely has an ...
- Why Offline Data Is Key To Online Data SegmentationNow that advertising is driven by "big data," marketers are well aware ...
- Direct Mobile Commerce: Bypassing the RetailerMobile location has long been viewed as a key capability for reaching ...
- Mission EnduraCool Takes Off Heat With Summer TourAt each stop, the company is touting EnduraCool by talking about heat ...
- HackerAgency Tapped To Create Campaign For Re-Launched DitechDitech, the national mortgage lender that fell on hard times after the ...
- Google Betting Fresh $500M On "Shopping Express"Google has reportedly earmarked about $500 million to develop Shopping Express. Similar ...
- Rapp Taps Volkswagen Regional CMO Orlov For CEO PostAlexei Orlov will succeed Bob Horvath, who has held the CEO job ...
- Priceline Acquires OpenTable For $2.6 Billion; Strengthens Search, Mobile, Marketing Ad ServicesThe Priceline Group has agreed to acquire OpenTable for $103 per share ...
- Why Charities Are So Bad At Marketing - And What They Should Do About ItCharities are now officially twice as likely to be complained about for ...
- Mobile Network Three Looks For New Direct Marketing AgencyMobile operator Three has called a review of its direct marketing business ...
- Marketers To Spend $20.5B On BrandingSearch trends, keyword patterns and data points have cultural nuances and consumer ...
- Brands Must Rethink Media As Consumers Value Scale Over ConsumptionSmall is the new big. Need trumps desire. This change in consumer ...
- Havas Acquires 'Zero Risk' Shop Revenue FrontierThe direct-response company will report into Havas' existing DR shop Havas Edge. ...
- Wake Up, Marketers - Consumer Trust In Brand Messages WaningJust 22% of consumers trust emails from companies or brands, 13% trust ...
- Holiday Ad Spend Via Mobile RTB Led By BrandingIt should come as no surprise that marketers spent 80% more on ...
- Listen Up, Marketers - Email Personalization Should Reach Across PlatformsMarketers may listen to consumers, but they don't often hear them. Only ...
- Facebook Rolls Out Web, Mobile Retargeting In Custom Audiences FeaturesFacebook has indicated that the general rollout of Custom Audience retargeting by ...
- Wait, There's More: Stunning Growth At Horizon DirectAs marketers increasingly zero in on performance marketing techniques, Horizon Media's fastest-growing ...
- Atkins Teams Osbourne With Rabbit, BirdJust in time for the January diet season, Atkins Nutritionals is launching ...
- Horizon Taps Besegai For Direct RoleHorizon Media is beefing up its direct marketing operations and has named ...
- Star Quality: InterMedia Debuts New Celebrity DR IndexBrooke Shields and Mark Harmon top the inaugural list. InterMedia will issue ...
- Marketing Attribution Models Are Not A Magic Wand To Improve SalesAlthough direct-response advertisers -- from next-generation algorithmic method users to the tried-and-true ...
- Viacom Names Tedone EVP, Direct-Response SalesViacom has a new head of direct-response advertising business. Mike Tedone will ...
- Direct Banking Gains PopularityTwenty percent of checking and savings direct mail in the first eight ...
- Predict This: New Tool Forecasts ROI Of Media Buys"Omni-channel" platform provider i.Predictus this week announced the launch of Buy.Evaluate.Sell.Test (B.E.S.T.), ...
- Augmented Reality (AR) Stealthily Dressed in 3D ClothingA serious dose of augmented reality (AR), disguised as 3D, arrived in ...
- Optimizing The Message? That's Just Another Math Problem Can math improve messaging? One company is throwing machine learning, natural language ...
- Consumers Are Underwhelmed By Mobile EmailMost mobile users are unimpressed with the emails they receive on devices, ...
- Brother: Big Things In Small Printer Packages"The DRTV commercial touts the new Business Smart inkjet all-in-one series from ...
