- Google Makes Series Of Announcements, From Automated Bidding To Personalized Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
Google on Wednesday added several ways for marketers to catch the attenti ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct Response
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Direct-response advertising made up 54% of podcast advertising in 2019 -- ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The study aimed to analyze indicators signaling higher performance, share best practice ...
- A Tale Of Two Madison Avenues: Ad Execs Signal Bifurcated Performance Vs. Brand Rebound
MediaDailyNews, Joe Mandese - Tuesday, July 7, 2020
It was the best of quarters, it was the worst of quarter ...
- YouTube Adds Direct-Response Ad Formats
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
YouTube is experimenting with new ways to make video ads actionable, dri ...
- Google Backlink Penalties -- The Way Back
Inside Performance, Laurie Sullivan - Tuesday, May 19, 2020
A combination of manipulative behaviors often triggers penalties on Google Search, b ...
- Political Ad $ Actually Revised Upward Due To Pandemic, Lack Of Live Event Campaigning Cited
Television News Daily, Wayne Friedman - Friday, May 15, 2020
Political ad spend for the 2020 political season so far is ...
- RKD Group Acquires And Rebrands Direct Point Group
Email Marketing Daily, Ray Schultz - Friday, September 13, 2019
The Toronto-based direct-response agency will now be called RKD Direct Point, t ...
- Pour Moi President On The Joy Of Home Shopping
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Ulli Haslacher, president of Pour Moi skin care, talks about her dire ...
- Twitter Looks To Improve On Mobile, Direct-Response Advertising
Digital News Daily, Laurie Sullivan - Monday, March 4, 2019
CFO Ned Segal said the company has become "much more clear wi ...
- Pivoting To Brand
Show Daily, Nina Lentini - Tuesday, March 5, 2019
"The state of where we are at as a company forces ...
- Wunderman: An American Master
Email Insider, Ray Schultz - Friday, January 11, 2019
Lester Wunderman was not focused on email marketing in particular. But everythi ...
- Direct Response IS Branding
Marketing Insider, Gregg Bender - Thursday, November 8, 2018
Too many advertisers view direct response and brand marketing as two separa ...
- Chobani Shows How To D2C When You're Not D2C
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Chobani works with one partner very closely. By doing so, it mitigat ...
- Direct-Brand Revolution Will Hit Media Industry Hard
Media Insider, Dave Morgan - Thursday, June 28, 2018
Are big media companies ready for another big wave of disruption? They ...
- Facebook, Google, Amazon New Competitors For NBCUniversal, Ad Sales Chief Says
Digital News Daily, Alex Weprin - Tuesday, June 12, 2018
NBCU has new targets as it grows its ad business and h ...
- Direct-Brand Revolution Will Hit Media Industry Hard
Media Insider, Dave Morgan - Thursday, April 19, 2018
Are big media companies ready for another big wave of disruption? They ...
- Textium Offers Product For Linking Texting And Direct Mail
Email Marketing Daily, Ray Schultz - Monday, March 19, 2018
A new product will enable consumers to respond to direct mail v ...
- Pinterest Search Driving Higher Social Ad Investments
Inside Performance, Laurie Sullivan - Thursday, February 22, 2018
iProspect's paid social clients spent 72% more on media in Q4 20 ...
- Excuse Me For Being Direct, But So Will You
RTBlog, Joe Mandese - Monday, February 12, 2018
The IAB released a new report at its annual Leadership Conference Mond ...
- Publishers, Don't Blame Web Traffic Decline On Facebook Algorithm Change
Inside Performance, Laurie Sullivan - Wednesday, January 17, 2018
While direct and organic traffic from search results have remained largely stabl ...
- Plain Text, The Next Email Secret Sauce?
Show Daily: Videos, Staff Writers - Wednesday, December 20, 2017
While everyone else is throwing video, audio, and animation into the n ...
- 2018 Local Ad Spend To Top $151B
Digital News Daily, Laurie Sullivan - Wednesday, December 6, 2017
Direct mail, local TV and mobile will become the top three reven ...
- Consumer Behavior Redirects Search, Direct Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 20, 2017
Amazon, home streaming services and sites that have become video content produce ...
- Elite SEM Makes Its First Acquisition, OrionCKB
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2017
The deal strengthens Elite's paid-social offerings, said Zach Morrison, president at Eli ...
- Upper Or Lower, It's Still The Same Funnel
Marketing Daily, Jude O’Connor - Monday, July 3, 2017
Performance and direct response teams are more closely reliant on each othe ...
- Phone Book Publisher Dex Media Acquires YP Holdings To Create DexYP
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2017
The combined company, called DexYP, will provide local business automation software a ...
- Paid Search Owned Valentine's Day Clicks, Mobile Purchases Rose 107%
SearchBlog, Laurie Sullivan - Monday, February 20, 2017
Men reached deeper into their pockets for Valentine's Day to show lov ...
- Voice Search More Commonly Used In Public Places By Affluent Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2017
While men are more likely than women to use voice search ...
- Engineers Find Facebook Mobile Data Up To 80% Inaccurate
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2016
Rakuten Marketing engineers believe they have uncovered a measurement flaw in Omnitur ...