A&W Tracks Cost Per Visit With Mobile Targeting

  • November 19, 2018

The ChallengeSoci

As the oldest franchised restaurant chain in the country, this nearly 100-year-old brand suffered from low brand awareness. Its franchisees were wary about spending money on national ad campaigns, deeply attached to traditional media outlets like billboards.

There was a four- to six-week lag in sales data, all ...

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