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IBM Finally Reveals Why It Bought The Weather Company

People are still talking about IBM Corp.'s 2015 acquisition of The Weather Company. Why did IBM buy it? Market Watch reports: "On Wednesday, IBM revealed its first joint product with The Weather Company: a hyperlocal weather forecast—at a 0.2-mile to 1.2-mile resolution—to provide enterprise clients with short-term customized forecasts. It’s hoping to include this service, dubbed Deep Thunder, as part of a growing suite of products offered to enterprise clients through its Watson arm. Deep Thunder combines big data and machine-learning tools from IBM Research with The Weather Company’s global forecasting model, which includes more than 195,000 personal weather stations.

"Mary Glackin, head of science and forecast operations at The Weather Company, said the tool will help companies with critical decision making. The data will be able to show how minor changes to weather, such as temperature, might affect things like consumer buying behavior, helping retailers to adjust their supply chains and shelve stocks, she said."



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