- BBB Warns That Privacy Code Applies To Cross-Device Tracking
Online Media Daily, Wendy Davis - Thursday, August 21, 2014
The Better Business Bureau is reminding online ad companies that they mu ...
- Don't Just Target The Moment: Be A Companion On The Journey
Data and Targeting Insider, Steve Smith - Tuesday, August 19, 2014
Big themes at this week's Mobile Insider Summit? The new expectation ...
- Mobile Shoppers & the Act of Beaconing
MobileShopTalk, Chuck Martin - Monday, August 11, 2014
Beaconing has been the missing piece in the mobile shopping puzzle. Thou ...
- Native Advertising Arrives: John Oliver's Epic Takedown
Data and Targeting Insider, Steve Smith - Tuesday, August 5, 2014
Perhaps the most eloquent and closely argued critique of native advertising y ...
- 3 Emerging Best Practices For Finding Your Audience
MediaDailyNews, Jon Elvekrog - Thursday, July 31, 2014
When we place media under the assumption that a person's defining characteristi ...
- Privacy Campaign Rally Against Facebook Behavioural Targeting
Around the Net In MAD London, Sean Hargrave - Wednesday, July 30, 2014
A coalition of privacy advocates wants regulators to block Facebook from broadeni ...
- Future Of Advertising: Report Finds 22% Of Marketers Believe All Online Ads Will Be Native
MediaDailyNews, Tyler Loechner - Tuesday, July 29, 2014
A new report from content marketing platform OneSpot and digital media consultan ...
- Privacy Coalition Urges FTC To Block Facebook's Behavioral-Advertising Plan
Online Media Daily, Wendy Davis - Tuesday, July 29, 2014
The TransAtlantic Consumer Dialogue argues that Facebook's new initiative marks a departu ...
- Lord & Taylor, Hudson's Bay Go Big on Beacons
MobileShopTalk, Chuck Martin - Monday, July 28, 2014
I went beacon shopping over the weekend. While many retailers have be ...
- Apple, IBM Ink Deal To Develop Business Software For Mobile First
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 16, 2014
Apple and IBM have put rivalries aside since the early days ...
- Insurance Targeting: Marketing Same Product To Three Demos
Data and Targeting Insider, Laurie Sullivan - Thursday, July 10, 2014
Digital marketing agency PM Digital and analytics company Paradysz set out ...
- Your Marketing Is More Of A Bother Than A Benefit To Millennials
Data and Targeting Insider, Steve Smith - Tuesday, July 1, 2014
Remarkably, the generation that purports to be so comfortable with technology a ...
- How To Find Your Future Patients In A Sea Of Consumers
Marketing: Health, Chris Neuner - Tuesday, July 1, 2014
Consumer targeting is about to have its day in the sun. L ...
- Muscle Maker Grill Sends Fans To The Competition
Marketing Daily, Karlene Lukovitz - Wednesday, June 25, 2014
The campaign, the first work for Muscle Maker from its new ...
- Digital Advertising Alliance Unveils Mobile Privacy App
Online Media Daily, Wendy Davis - Thursday, June 26, 2014
The self-regulatory group Digital Advertising Alliance said on Thursday that it h ...
- Fan Fervor? Facebook, Score Posts Dominate World Cup Social Media Behavior
Data and Targeting Insider, Steve Smith - Tuesday, June 24, 2014
How and why are World Cup fans actually using hyper-connected social network ...
- I Am The Context
Mobile Insider, Steve Smith - Friday, June 20, 2014
A new launcher app from Nokia tries to cut through the clutt ...
- AddThis Opens Marketplace Of Tools To Target Social Behavior
Data and Targeting Insider, Laurie Sullivan - Friday, June 20, 2014
AddThis has launched an online marketplace featuring tools that let publishers ser ...
- New Truste App Offers Ad Preference Controls
Mobile Marketing Daily, Mark Walsh - Friday, June 13, 2014
A day after Facebook introduced expanded ad targeting based on the sit ...
- Facebook Moves Into Browser-Based Behavioural Targeting
Around the Net In MAD London, Sean Hargrave - Friday, June 13, 2014
Facebook has revealed that it will trial behavioural targeting techniques in Ameri ...
- Facebook Extends Ad Targeting To Web, App Use
Social Media & Marketing Daily, Mark Walsh - Thursday, June 12, 2014
Facebook is significantly expanding how it targets ads on the social netwo ...
- Apps May Be Underestimating Location Targeting Power
Data and Targeting Insider, Steve Smith - Wednesday, June 11, 2014
Apps that use location information to target alerts are seeing substantial lif ...
- Will Search + Social Yield Better Advertising Experience For All?
Social Media Insider, Catharine P. Taylor - Friday, June 6, 2014
As long-time readers of this column know, there are few things ...
- BBB Says LifeLock Retargeting Campaign Lacked Privacy Icons
Online Media Daily, Wendy Davis - Thursday, June 5, 2014
The Better Business Bureau said on Thursday that a recent retargeting ...
- Using Behavior To Detect Fraud
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 29, 2014
Bill Loller makes a list of ways that marketers can use behavior ...
- Brands To Consumers - Can You Trust Me Now?
SearchBlog, Laurie Sullivan - Wednesday, May 28, 2014
Brands still need to overcome an "enormous" level of skepticism when ...
- California AG Issues Guidelines For New Online Privacy Law, Pushes Mobile-Friendly Formats
Online Media Daily, Wendy Davis - Thursday, May 22, 2014
Web site operators and mobile app developers should offer privacy policies writt ...
- How Mobile Changes Consumer Behavior During Work Hours
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 21, 2014
Some 58% of employees participating in a recent survey did not recei ...
- Dear Diary, Worst Day Of My Life...More After This Word From Our Sponsor
Data and Targeting Insider, Steve Smith - Monday, May 19, 2014
A psychologist recommends that advertisers have mobile media wrong if they thi ...
- Will U.S. Citizens Get The Chance To Edit Search Results?
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 14, 2014
Europeans may soon get the opportunity to request that Google, Bing a ...