- Billy Elliot Mobile Banners To Leap Onto Show Lovers' Phones
Around the Net In MAD London, Sean Hargrave - Friday, May 9, 2014
Billy Elliot the Musical is trialling a geotargeting mobile advertising planning to ...
- Approaching Cross-Device Targeting As A Search Problem
Search & Performance Marketing Daily, Devin Guan - Friday, May 9, 2014
Advertising platforms are built to bring messages to the right people ...
- New Tool Blocks Ad Networks That Ignore Do-Not-Track Settings
PolicyBlog, Wendy Davis - Friday, May 2, 2014
The digital rights group Electronic Frontier Foundation this week released a n ...
- Marketers Lack Social Budgets, But Investments Growing In 2014
Data and Targeting Insider, Laurie Sullivan - Thursday, May 1, 2014
North American marketers on average use 7.5 different social tactics when reachi ...
- IPG's Hill Holliday In New Rentrak Ratings Accord
MAD, Larissa Faw - Monday, April 28, 2014
The agency cites Rentrak's ability to target audiences more precisely. The de ...
- Marketing Measurement And Consumer Privacy
Metrics Insider, Anto Chittilappilly - Tuesday, April 29, 2014
Marketers can derive actionable insight by tracking customer journeys to conversion, bo ...
- Web Standards Group Moves Forward With Do-Not-Track Effort
Online Media Daily, Wendy Davis - Friday, April 25, 2014
The Internet standards group World Wide Web Consortium took a small b ...
- Sony Taps Social Behavior To Find Influencers
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 23, 2014
Sony is working with targeting data company Pursway to connect social behavi ...
- Targeting Aisle 5: A Report From The Proximity Marketing Trenches
Data and Targeting Insider, Steve Smith - Monday, April 21, 2014
My wife and I have seen the future of in-store proximity marketi ...
- Search Data, Mixed With Time, Takes Nation's Pulse
SearchBlog, Laurie Sullivan - Friday, April 18, 2014
People increasingly rely on Internet data to plan for the future a ...
- Quirky Behavioral Facts To Help Marketers Target Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 17, 2014
A list of quirky behavioral facts about humans could help marketers targ ...
- Opera Mediaworks Taps Hunt For Hispanic Mobile Reach
MediaDailyNews, Erik Sass - Tuesday, April 15, 2014
Mobile ad platform Opera Mediaworks is boosting its reach among U.S. Hispani ...
- To Save The Ad Industry, Diversify Targeting
Programmatic Insider, Bill Jennings - Wednesday, April 16, 2014
Not too long ago, Will Doherty speculated what digital advertising will ...
- Restaurant Reviews Tell Us More Than What We Think We Know
SearchBlog, Laurie Sullivan - Monday, April 14, 2014
Restaurant reviews not only tell us if we're eating healthy, but provi ...
- How Search Will Take A Bite From A Cookie
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 11, 2014
Are you taking cookie tracking for granted? Cookies aren't always the be ...
- DAA Issues Specs For AdChoices Icon In Mobile
Mobile Marketing Daily, Mark Walsh - Monday, April 7, 2014
The self-regulatory group Digital Advertising Alliance on Monday released detailed instructions f ...
- IgnitionOne Keeps Score To Target Messages Along Conversion Path
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 8, 2014
IgnitionOne will introduce a self-service platform that allows brands to build campaig ...
- Tesla Drivers Like Drudge: Carefully Targeting The Connected Car
Data and Targeting Insider, Steve Smith - Monday, April 7, 2014
The early browsing results are in, and owners of Tesla's always connect ...
- IBM Research Says Twitter Can Infer Location Based On Behavior
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 26, 2014
IBM researchers tell us that Twitter, with up to 68% accuracy, c ...
- International Divide: Smartphone Use In U.S. Vs Canada
MAD, Larissa Faw - Tuesday, March 25, 2014
Americans are more likely to check sports scores than their neighbors ...
- More Devices, Less Divisive: Supply Chain Taps Into Tapad
Real-Time Daily, Joe Mandese - Monday, March 24, 2014
At a time when Madison Avenue is shifting toward a device-centric vi ...
- Neustar Unveils New Platform, Claims It's The Most Unified Consumer One, Yet
Real-Time Daily, Joe Mandese - Monday, March 24, 2014
When Neustar acquired Aggregate Knowledge, a leading independent online data management platfor ...
- Watchdog Tells FTC Disney Site Continues To Violate Children's Privacy Regs
Online Media Daily, Wendy Davis - Thursday, March 20, 2014
Disney's Marvelkids.com continues to run afoul of regulations governing children's privacy, t ...
- Yandex Acquires KitLocate, Integrates Geolocation Into Mobile Search Team
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 18, 2014
Russia's search engine Yandex has acquired Israeli startup KitLocate. The company develo ...
- TBS Sitcom "Cougar Town" Has Big Second-Screen Tie-In With Target Tonight
Around the Net in Video, P.J. Bednarski - Tuesday, March 18, 2014
Target will feature dozens of products on a new episode of t ...
- AudienceXpress Brings Product Purchasing, Online Behavior Data To TV Audience Targeting
Real-Time Daily, Joe Mandese - Thursday, March 13, 2014
A year after introducing a programmatic TV audience-buying platform, AudienceXpress is beefi ...
- Cox Media's Austin American-Statesman Launches Mobile App @SXSWi
Show Daily, Laurie Sullivan - Friday, March 7, 2014
Cox Media Group's local news outlet, Austin American-Statesman, released a mobile entertainme ...
- VivaKi Taps Ifeelgoods To Personalize Real-Time Offers Based On Behavior
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2014
Publicis Groupe's VivaKi has inked a partnership with Ifeelgoods to offer advertise ...
- This Time It IS Personal: Mobile Expectation And Risk Run High
Data and Targeting Insider, Steve Smith - Tuesday, February 25, 2014
A new survey by ExactTarget suggests that consumers have high expectation f ...
- Oracle's BlueKai Acquisition Fills Gap In Advertising Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 24, 2014
Oracle has been strengthening its digital marketing arm for more than ...