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Billy Elliot Mobile Banners To Leap Onto Show Lovers' Phones

Billy Elliot the Musical is trialling a geotargeting mobile advertising planning tool called Zone Digital, which is being launched by Joule and Kinetic. Based on their profile and behaviour, commuters who are likely to be interested in the show will be served banners and expandable ads while the surf on their mobile. Zone Digital creators claim this is far less intrusive than using geo-fenced locations for SMS and pop-up messages.

Read the whole story at Marketing Week »

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