- Being Seen: Chasing Viewability
Data and Targeting Insider, Steve Smith - Friday, May 25, 2012
Let's hope that the new emphasis on viewable impressions also calls great ...
- Mobilizing Beyond the Cookie: Mobile Platforms Lurch Toward RTB Efficiencies
Data and Targeting Insider, Steve Smith - Friday, May 18, 2012
Mobile is far behind online technologies when it comes to tracking a ...
- Twitter Won't Collect Tweet-Button Data When Users Activate Do-Not-Track
Online Media Daily, Wendy Davis - Thursday, May 17, 2012
Twitter has joined the growing roster of Web companies that have promis ...
- General Motors Doesn't Like Facebook Ads
PolicyBlog, Wendy Davis - Tuesday, May 15, 2012
Car company General Motors will pull its $10 million ad campaign fr ...
- SceneTap Takes Targeting To Next Level
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 14, 2012
Meet SceneTap -- a Chicago-based startup trying to usher in another lev ...
- Targeting Taste: Getting Ahead Of Box Office Blockbusters -- And Busts
Data and Targeting Insider, Steve Smith - Friday, May 11, 2012
As the recent "Avengers" marketing juggernaut attests, all kinds of brands wa ...
- Microsoft Releases Predictive Behavior Research
Data and Targeting Insider, Laurie Sullivan - Thursday, May 10, 2012
A group of researchers at Microsoft and the CS Department of Technion-Isra ...
- Proximity Marketing Promises New Harvest of In-Store Data And Targeting
Data and Targeting Insider, Steve Smith - Friday, May 4, 2012
We may not be waiting decades for "Minority Report"-style personal signage aft ...
- 3DBT: Location Awareness Is Behavioral Targeting With A New Dimension
Data and Targeting Insider, Steve Smith - Friday, April 27, 2012
Apps are adding a new and fascinating layer to the data se ...
- How Ad Targeting Continues To Change
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 25, 2012
The industry still continues to operate under old privacy rules, though it ...
- Is Behavioral Targeting or A/B Testing Better For Business?
Online Media Daily, Andrea Fishman - Tuesday, April 24, 2012
Effective behavioral targeting requires both extensive knowledge about your consumers -- a ...
- Don't Fear The Machine: Going Full-On Wall Street
Data and Targeting Insider, Steve Smith - Friday, April 20, 2012
Think Realtime is bringing yet another layer of automation to the high ...
- IBM Defines Digital Behavioral Patterns
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 18, 2012
IBM unveiled its study Beyond Digital, analyzing the digital behavior of 3,8 ...
- We Have Met The People Meter, And It Is Us: Mobile Apps Change The Data Game
Data and Targeting Insider, Steve Smith - Friday, April 13, 2012
Mobile apps and the mobile Web are already starting to give ...
- Why Don't You Serve Me Sock Ads On An Electronics Web Site?
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 11, 2012
Have you ever read a comment by someone who wants to s ...
- The Impact Of Cookie Deletion On Marketing Attribution
Metrics Insider, Anto Chittilappilly - Wednesday, April 11, 2012
One of the questions frequently asked about attribution is how much cook ...
- Selling Your Personal Data
Online Spin, Max Kalehoff - Tuesday, April 10, 2012
The Wall Street Journal recently published a thoroughly researched, somewhat fear-mongering analys ...
- 'People, Not Pages' Is Still Publishing's Elephant In The Room
Data and Targeting Insider, Steve Smith - Friday, April 6, 2012
For all of the nods to the value of context in digit ...
- TRUSTe Unveils Mobile Targeting, Opt-Out Tool
Online Media Daily, Wendy Davis - Tuesday, April 3, 2012
TRUSTe is unveiling a new tool that mobile companies will use ...
- Franken Urges 'Comprehensive' Do-Not-Track Rules
PolicyBlog, Wendy Davis - Wednesday, April 4, 2012
All browsers should have a do-not-track setting, and all companies that tra ...
- Studies Show Users Confused By Targeting Icons
PolicyBlog, Wendy Davis - Monday, April 2, 2012
The centerpiece of the ad industry's self-regulatory privacy program are the "you-are-being-targete ...
- Culture Matters Even More In A Multiscreen World
Data and Targeting Insider, Steve Smith - Friday, March 30, 2012
In a multiscreen world, "context" takes on a whole new meaning. N ...
- Directional Media Is Moving
Online Media Daily, - Wednesday, March 28, 2012
The digital age has forced directional media into a new direction: upwar ...
- CBS Research: TV Drives WOM In Digital World
MediaDailyNews, David Goetzl - Monday, March 26, 2012
Much has been made about TV driving online social media interaction. B ...
- FTC Supports Right To Opt Out Of Data Collection By Ad Networks
Online Media Daily, Wendy Davis - Monday, March 26, 2012
The Federal Trade Commission is urging the ad industry to continue effor ...
- Is There An App For This? Congress Asks Disclosure From 34 iOS Publishers
Data and Targeting Insider, Steve Smith - Friday, March 23, 2012
Congress wants 34 iOS app developers to disclose what data they a ...
- Nine Rules For Effective Behavior-Based Email Marketing
Email Insider, Loren McDonald - Thursday, March 22, 2012
Using customer behavior effectively in every aspect of your email-marketing program c ...
- How To Find New Customers Through Audience Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 21, 2012
Online consumer behavior continues to get more complicated as consumers spend mo ...
- Behavior Modification: The Mobile Edition
Data and Targeting Insider, Steve Smith - Friday, March 16, 2012
History shows that attaching the term "behavioral" to just about anything ...
- Microsoft Targets Health Ads Based On Consumers' Web Activity
Online Media Daily, Wendy Davis - Tuesday, March 13, 2012
Microsoft has updated its privacy policy to specify that it serves health-relat ...