- How Ad Targeting Continues To Change
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 25, 2012
The industry still continues to operate under old privacy rules, though it ...
- Is Behavioral Targeting or A/B Testing Better For Business?
Online Media Daily, Andrea Fishman - Tuesday, April 24, 2012
Effective behavioral targeting requires both extensive knowledge about your consumers -- a ...
- Don't Fear The Machine: Going Full-On Wall Street
Data and Targeting Insider, Steve Smith - Friday, April 20, 2012
Think Realtime is bringing yet another layer of automation to the high ...
- IBM Defines Digital Behavioral Patterns
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 18, 2012
IBM unveiled its study Beyond Digital, analyzing the digital behavior of 3,8 ...
- We Have Met The People Meter, And It Is Us: Mobile Apps Change The Data Game
Data and Targeting Insider, Steve Smith - Friday, April 13, 2012
Mobile apps and the mobile Web are already starting to give ...
- Why Don't You Serve Me Sock Ads On An Electronics Web Site?
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 11, 2012
Have you ever read a comment by someone who wants to s ...
- The Impact Of Cookie Deletion On Marketing Attribution
Metrics Insider, Anto Chittilappilly - Wednesday, April 11, 2012
One of the questions frequently asked about attribution is how much cook ...
- Selling Your Personal Data
Online Spin, Max Kalehoff - Tuesday, April 10, 2012
The Wall Street Journal recently published a thoroughly researched, somewhat fear-mongering analys ...
- 'People, Not Pages' Is Still Publishing's Elephant In The Room
Data and Targeting Insider, Steve Smith - Friday, April 6, 2012
For all of the nods to the value of context in digit ...
- TRUSTe Unveils Mobile Targeting, Opt-Out Tool
Online Media Daily, Wendy Davis - Tuesday, April 3, 2012
TRUSTe is unveiling a new tool that mobile companies will use ...
- Franken Urges 'Comprehensive' Do-Not-Track Rules
PolicyBlog, Wendy Davis - Wednesday, April 4, 2012
All browsers should have a do-not-track setting, and all companies that tra ...
- Studies Show Users Confused By Targeting Icons
PolicyBlog, Wendy Davis - Monday, April 2, 2012
The centerpiece of the ad industry's self-regulatory privacy program are the "you-are-being-targete ...
- Culture Matters Even More In A Multiscreen World
Data and Targeting Insider, Steve Smith - Friday, March 30, 2012
In a multiscreen world, "context" takes on a whole new meaning. N ...
- Directional Media Is Moving
Online Media Daily, - Wednesday, March 28, 2012
The digital age has forced directional media into a new direction: upwar ...
- CBS Research: TV Drives WOM In Digital World
MediaDailyNews, David Goetzl - Monday, March 26, 2012
Much has been made about TV driving online social media interaction. B ...
- FTC Supports Right To Opt Out Of Data Collection By Ad Networks
Online Media Daily, Wendy Davis - Monday, March 26, 2012
The Federal Trade Commission is urging the ad industry to continue effor ...
- Is There An App For This? Congress Asks Disclosure From 34 iOS Publishers
Data and Targeting Insider, Steve Smith - Friday, March 23, 2012
Congress wants 34 iOS app developers to disclose what data they a ...
- Nine Rules For Effective Behavior-Based Email Marketing
Email Insider, Loren McDonald - Thursday, March 22, 2012
Using customer behavior effectively in every aspect of your email-marketing program c ...
- How To Find New Customers Through Audience Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 21, 2012
Online consumer behavior continues to get more complicated as consumers spend mo ...
- Behavior Modification: The Mobile Edition
Data and Targeting Insider, Steve Smith - Friday, March 16, 2012
History shows that attaching the term "behavioral" to just about anything ...
- Microsoft Targets Health Ads Based On Consumers' Web Activity
Online Media Daily, Wendy Davis - Tuesday, March 13, 2012
Microsoft has updated its privacy policy to specify that it serves health-relat ...
- A New Behavior: News Readers Willing To Pay?
Data and Targeting Insider, Steve Smith - Friday, March 9, 2012
The paid content platform Press+ defends the potential for subscription revenue again ...
- Scared Straight: Graphic Anti-Meth Ads Work
MediaDailyNews, Erik Sass - Wednesday, March 7, 2012
While the emotionally neutral and "fear-only" anti-meth ads produced little change ...
- EU Regulators To IAB: Users Must Explicitly Consent To Tracking
PolicyBlog, Wendy Davis - Tuesday, March 6, 2012
n late 2010, the Federal Trade Commission called on the ad indust ...
- FTC's Brill: 'Do Not Track' Means Do Not Collect Data
Online Media Daily, Wendy Davis - Friday, March 2, 2012
Some privacy advocates say that companies should completely stop gathering data abo ...
- Google, Don't Just Track -- Lead
Data and Targeting Insider, Steve Smith - Friday, March 2, 2012
In all of the controversy surrounding Google's new unified privacy policy th ...
- IAB Prepares Behavioural Advertising Campaign
Around the Net In OMD Europe, Nina Lentini - Sunday, February 26, 2012
Ahead of the ePrivacy Directive due out in May, the IAB ...
- Working With Consumers to Build Better Services From Their Data
Data and Targeting Insider, Steve Smith - Friday, February 24, 2012
"Big data" was the dominant trope throughout this week's OMMA Data &am ...
- Food Network Bakes Behavioral Into Email
MediaDailyNews, Gavin O'Malley - Wednesday, February 22, 2012
How is the Food Network making the best use of behavioral targetin ...
- DAA To Require Members To Honor Do-Not-Track Headers
Online Media Daily, Wendy Davis - Thursday, February 23, 2012
The ad industry's self-regulatory group Digital Advertising Alliance now supports the id ...