- Content Is The New Creative
Data and Targeting Insider, Steve Smith - Friday, July 27, 2012
At the OMMA Display shows this week, I noted a general realizati ...
- The Nobody Market
Online Media Daily, George Simpson - Friday, July 27, 2012
An executive vice president at the Advertising Research Foundation and his croni ...
- Vast Majority Of Americans Dislike Targeted Political Ads
PolicyBlog, Wendy Davis - Tuesday, July 24, 2012
It's no secret to industry watchers that political campaigns are stepping ...
- Forever Becoming: Paying Lip Service To Personalization
Data and Targeting Insider, Steve Smith - Friday, July 20, 2012
According to a new survey of marketers by eConsultancy, more companies a ...
- QuadrantOne Unveils Targeting Tools For Newspaper Sites
MediaDailyNews, Erik Sass - Tuesday, July 17, 2012
QuadrantOne, an online ad platform created by a consortium of newspaper publisher ...
- Tracking report: Google And Facebook Rule The Data Waves
Data and Targeting Insider, Steve Smith - Thursday, July 5, 2012
With more and more free analytics and sharing tools available from publisher ...
- IE And Do-Not-Track: This Story Will Repeat Itself
Metrics Insider, Harvey Kent - Friday, June 29, 2012
Microsoft has announced its intentions to make "Do Not Track" a produ ...
- Why Microsoft Is Going It Alone With Do-Not-Track
Performance Marketing Insider, Mark Simon - Friday, June 29, 2012
Microsoft got into hot water with the FTC and ad industry self-regulato ...
- CBS: TV Spots More Effective Using Neuroscience Techniques
MediaDailyNews, Wayne Friedman - Wednesday, June 27, 2012
CBS will use neuroscience to help create promotional campaigns for four ...
- Wide Open West Argues Subscribers Consented To Ad Platform
Online Media Daily, Wendy Davis - Tuesday, June 26, 2012
Broadband subscribers consented to participate in trials of a controversial behavioral targeti ...
- Daypart Targeting A Must In Video Buys
VidBlog, Daisy Whitney - Monday, June 25, 2012
Targeting is vital to the success of most Internet marketing campaigns. B ...
- In Post-PC World, It's Time To Make Good On Deferred Personalization Promises
Data and Targeting Insider, Steve Smith - Friday, June 22, 2012
For 15 years publishers offered personalized Web experiences that few people wante ...
- FTC's Rosch Criticizes Microsoft's Do-Not-Track Default
Online Media Daily, Wendy Davis - Wednesday, June 20, 2012
A Federal Trade Commission member is taking issue with Microsoft's plan ...
- TRUSTe Pans Microsoft's Do-Not-Track Proposal
PolicyBlog, Wendy Davis - Tuesday, June 19, 2012
Privacy company TRUSTe has weighed in against Microsoft's plan to turn ...
- Fighting The Luma Chart: Criteo's Greg Coleman Lets The Numbers Do The Talking
Data and Targeting Insider, Steve Smith - Friday, June 15, 2012
In a cluttered market with too many solutions providers and too ma ...
- Despite Pushback, Microsoft Still Plans Do-Not-Track By Default In IE10
PolicyBlog, Wendy Davis - Monday, June 11, 2012
Around 10 days ago, Microsoft blindsided online ad companies with the announceme ...
- Online Video Grabs More Ad Dollars, Marketers Favor Mobile Platforms
Online Media Daily, Gavin O'Malley - Thursday, June 7, 2012
By any measure, video is commanding an ever-greater share of online ...
- IE "Do Not Track" Standard Falls Foul Of New Spec
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 7, 2012
Released Wednesday, the latest proposed draft of the Do Not Track specificati ...
- ANA Fires Back At Microsoft's 'Do Not Track'
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
The Association of National Advertisers (ANA) has weighed in on Microsoft's decisi ...
- DAA: Ad Industry Might Ignore IE10 Do-Not-Track Requests
Online Media Daily, Wendy Davis - Friday, June 1, 2012
Microsoft's controversial decision to turn on a do-not-track header by default ...
- Microsoft To Turn On Do-Not-Track By Default In IE10
Online Media Daily, Wendy Davis - Thursday, May 31, 2012
Microsoft's next version of its Internet Explorer browser will come with do-not-tra ...
- Being Seen: Chasing Viewability
Data and Targeting Insider, Steve Smith - Friday, May 25, 2012
Let's hope that the new emphasis on viewable impressions also calls great ...
- Mobilizing Beyond the Cookie: Mobile Platforms Lurch Toward RTB Efficiencies
Data and Targeting Insider, Steve Smith - Friday, May 18, 2012
Mobile is far behind online technologies when it comes to tracking a ...
- Twitter Won't Collect Tweet-Button Data When Users Activate Do-Not-Track
Online Media Daily, Wendy Davis - Thursday, May 17, 2012
Twitter has joined the growing roster of Web companies that have promis ...
- General Motors Doesn't Like Facebook Ads
PolicyBlog, Wendy Davis - Tuesday, May 15, 2012
Car company General Motors will pull its $10 million ad campaign fr ...
- SceneTap Takes Targeting To Next Level
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 14, 2012
Meet SceneTap -- a Chicago-based startup trying to usher in another lev ...
- Targeting Taste: Getting Ahead Of Box Office Blockbusters -- And Busts
Data and Targeting Insider, Steve Smith - Friday, May 11, 2012
As the recent "Avengers" marketing juggernaut attests, all kinds of brands wa ...
- Microsoft Releases Predictive Behavior Research
Data and Targeting Insider, Laurie Sullivan - Thursday, May 10, 2012
A group of researchers at Microsoft and the CS Department of Technion-Isra ...
- Proximity Marketing Promises New Harvest of In-Store Data And Targeting
Data and Targeting Insider, Steve Smith - Friday, May 4, 2012
We may not be waiting decades for "Minority Report"-style personal signage aft ...
- 3DBT: Location Awareness Is Behavioral Targeting With A New Dimension
Data and Targeting Insider, Steve Smith - Friday, April 27, 2012
Apps are adding a new and fascinating layer to the data se ...