- Do-Not-Track Advances, But Debate About Meaning Of 'Tracking' Continues
PolicyBlog, Wendy Davis - Thursday, February 23, 2012
This week, after years of debate, the ad industry has agreed ...
- Lotame Sets Up G.O.A.L
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 22, 2012
Lotame plans to announce Wednesday the launch of a platform that optimiz ...
- proposed privacy measures aren't sufficient, experts say
Raw, Erik Sass - Wednesday, February 22, 2012
The industry's porposals for self-regulation of data collection, including letting consumers o ...
- You're involved in self-regulation whether you like it or not
Raw, Erik Sass - Wednesday, February 22, 2012
The purview of the Online Interest-Based Advertising Accountability Program & Mobile Marketing Initiative ...
- consumers don't know enough about behavioral capabilities
Raw, Erik Sass - Wednesday, February 22, 2012
"Target marketing is part of our lives, and you're not going ...
- young people don't know more about privacy than their adults
Raw, Erik Sass - Wednesday, February 22, 2012
18-24-year-olds aren't much savvier than their parents when it comes to understandi ...
- mobile privacy lags behind
Raw, Erik Sass - Wednesday, February 22, 2012
Christopher N. Olsen, Assistant Director, Division of Privacy and Identity Protection, Feder ...
- when behavioral targeting comes to TV
Raw, Erik Sass - Wednesday, February 22, 2012
Looking to the future, Joseph Turow of UPenn's Annenberg school warns th ...
- The NAI Has Behavioralists Backs
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
Watch out, Madison Avenue -- Policy makers in Washington are watching y ...
- FTC: Transparency Isn't Enough
Show Daily, Mark Walsh - Wednesday, February 22, 2012
Asked about what level of micro-targeting online—even linking profiles to voting records— ...
- Are Privacy Policies Deceptive?
Show Daily, Mark Walsh - Wednesday, February 22, 2012
Are privacy policies that begin by telling you how much they ca ...
- Attribution Easier In Social Media
Show Daily, Mark Walsh - Wednesday, February 22, 2012
Attribution of marketing spend has been a perennial problem online. Jen v ...
- Food Network Bakes Behavioral Into Email
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
How is the Food Network making the best use of behavioral targetin ...
- The Mystery Of Mobile Targeting
Data and Targeting Insider, Laurie Sullivan - Friday, February 17, 2012
Mobile applications are a mystery to some. Even developers and experienced programme ...
- NAI To Update Code and Site, Broaden The Discussion in 2012
Data and Targeting Insider, Steve Smith - Wednesday, February 15, 2012
The former chief privacy officer of the FTC is only three mont ...
- NAI: Behavioral Targeting Opt-Outs Nearly Double In 2011
PolicyBlog, Wendy Davis - Tuesday, February 14, 2012
More than 8 million Web users visited the site operated by priva ...
- Google Offering Cash For Consumer Insights
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 8, 2012
In the interest of better behavioral data, Google plans to pay consume ...
- Targeting Musical Taste: Rihanna Fans Are Looking To Take A Cruise
Data and Targeting Insider, Steve Smith - Friday, February 3, 2012
I always knew I was a tech geek; I didn't need ...
- eXelate Moves To Support CPGs With ZIP+4 Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 1, 2012
Capturing product and category-level offline purchase data and tying it into onli ...
- BlueCava Touts Device Fingerprinting
PolicyBlog, Wendy Davis - Tuesday, January 31, 2012
The company BlueCava boasted this week that its technology, which relies ...
- Thank You So Much For Tracking Me Relentlessly
Data and Targeting Insider, Steve Smith - Friday, January 20, 2012
Whenever digital advertising decides it is time to explain behavioral targeting a ...
- Digesting 'Big Data' Shouldn't Produce Heartburn
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 18, 2012
Globally, businesses created 1.8 zettabytes of data in 2011, according to resear ...
- GENWI Combines Backend Data, Mobile Platform For Publishers
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 11, 2012
Mobile media should not adopt the inefficiencies of Web publishing,says PJ Gurumoha ...
- eBureau Spins Off TruSignal, Claims It Will Help Target 'Ideal' Ad Audiences
Online Media Daily, Joe Mandese - Tuesday, January 10, 2012
eBureau, the company that developed sophisticated algorithmic systems for integrating offline da ...
- Google And Others Invest In Israeli Companies
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 4, 2012
Semantic targeting ad company Peer39 has raised $2.5 million in venture capit ...
- Proposed COPPA Regs Could Knock Ad Networks Off Kids' Sites
PolicyBlog, Wendy Davis - Tuesday, January 3, 2012
If the Federal Trade Commission wants to ban companies from using behavior ...
- Your Site Is A Theme Park, And You Are The Tour Guide
Data and Targeting Insider, Steve Smith - Friday, December 30, 2011
"How do you get audiences to the places that matter most?" ...
- Online Advertisers Drowning In Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 21, 2011
Vizu released a study Wednesday supporting the need for more collaboration througho ...
- Born With An Eye Toward 2020: Tending The Xu of Data
Data and Targeting Insider, Steve Smith - Friday, December 16, 2011
It was a good week to catch up with Mike Baker, C ...
- Study Finds Google Wallet Could Leak Consumer Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 14, 2011
Consumers typically don't like the idea of being targeted by ads bas ...