Semantic targeting ad company Peer39 has raised $2.5 million in venture capital funding from Evergreen Venture Partners, Canaan Partners, and Dawntreaders Venture, reports Globes, the Israel business news publication. The funding contributes to the $30 million raised to date.
Amiad Solomon founded Peer39 in 2006. Although headquartered in New York, the company has its development center in Petah Tikva, Israel. In November, the company launched Ad Stats, a set of data that expands the company’s offering to include ad placement attributes -- information about the number of ads per page and their likelihood to be above and below the fold.
It turns out Israeli startups and young companies have once again begun to attract U.S. companies and investment bankers, especially those supporting data. Google began pouring money into Israeli startups, setting up a funding program for entrepreneurs.
The Israeli daily Calcalist reported Apple's buyout of the flash/DSP technology company Anobit, based in Herzliya, will give the company more control over its products. Apple already builds the flash memory chips into Apple's iPhone, iPad, and MacBook Air computers.
Israeli companies aren't the only ones seeing green. It looks like Klout finally got its close to 30 million, announcing its funding, according to Business Insider. The buzz suggests Kleiner Perkins Caufield & Byer is the lead Series C investor. Venrock and IVP have also become new investors.