• by Erik Sass  @eriksass1, February 22, 2012

"Target marketing is part of our lives, and you're not going to stop that train," according to Joseph Turow, of UPenn's Annenberg school. "What I'm against is people having no clue how it works, and no control over the data they're giving up."  On that note, Turow adds that even accepted practices for behavioral targeting can be excessively intrusive -- for example, combining data from several different sources (online behavioral data and voting records, in one case) to target online political advertising.