- How SEO And Behavioral Targeting Work Together
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 5, 2011
Andrea Fishman serves up critical tips to make sure tight and effecti ...
- BT ReTargeter Enters Social Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 5, 2011
Companies continue to dig deeper into social platforms, even those developing behavior ...
- How Search Fits Into Underdog As Jeff Hirsch Takes CEO Role
SearchBlog, Laurie Sullivan - Wednesday, October 5, 2011
Remember Jeff Hirsch? He left AudienceScience, a behavioral targeting platform company, la ...
- Follow Me, Track Me, Pigeonhole and Segment Me... Please!
Data and Targeting Insider, Steve Smith - Friday, September 30, 2011
I don't know if my Comcast Xfinity iPad app is tracking ...
- The Changing Role Of DSPs
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 28, 2011
Demand-side platforms (DSPs) have caught my attention. I predict they will chan ...
- The Facebook Influence: They Really, Really 'Like' You
Data and Targeting Insider, Steve Smith - Friday, September 23, 2011
Facebook did an Apple this week. It whipped up anticipatory enthusiasm f ...
- Datran Media And ContextWeb Assume Merger
Online Media Daily, Laurie Sullivan - Thursday, September 22, 2011
Datran Media and ContextWeb are in the midst of a quiet merge ...
- Yahoo Patent Hunts Emotional State To Target Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 21, 2011
I'm fascinated by patents and often log on to the United Stat ...
- CitizenNet Launches Desktop Marketing Platform for Facebook
The Social Graf, Erik Sass - Tuesday, September 20, 2011
One of the great things about covering social media and technology ...
- Look Into Our Eyes: The Art Of The Gaze
Data and Targeting Insider, Steve Smith - Friday, September 16, 2011
Forget your click-throughs, your hang times, your content choices. One of t ...
- FTC: Don't Track Kids Without Parents' Consent
Online Media Daily, Wendy Davis - Thursday, September 15, 2011
The Federal Trade Commission on Thursday proposed that companies be prohibited fr ...
- Another VC Round For Behavioral Targeting Company
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 14, 2011
Venture capitalists apparently want to throw money at companies developing behavioral targeti ...
- Contextual + Behavioral: It Depends The Meaning Of 'Bass'
Data and Targeting Insider, Steve Smith - Friday, September 9, 2011
I am not sure if Keith Piper and the crew he lea ...
- Havas Selects Evidon's Privacy Platform
Online Media Daily, Steve McClellan - Thursday, September 8, 2011
Havas Digital, a unit of the Paris-based ad holding company, has select ...
- New W3C Initiative Aims To Define Tracking
PolicyBlog, Wendy Davis - Friday, September 9, 2011
The Internet guidelines group World Wide Web Consortium, known as W3C, ...
- Behavioral Targeting Comes To TV Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 7, 2011
Companies targeting ads to consumers on TVs based on location, channel surfi ...
- Changing The Game: Mobile Moves Behavior
Data and Targeting Insider, Steve Smith - Friday, September 2, 2011
I recently spent time at the Mobile Insider Summit in Lake Tah ...
- DoubleVerify Closes $33 Million In Funding
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 31, 2011
As behavioral targeting through ad exchanges grows, marketers want a method ...
- IKEA In My Bedroom: Creepy, But Cool Or Cool, But Creepy?
Data and Targeting Insider, Steve Smith - Friday, August 26, 2011
So much energy is spent defending, obfuscating and otherwise rationalizing the perceiv ...
- Behavioral Targeting On Rise Regardless Of Pushback
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 24, 2011
Online behavioral advertising revenue in the U.S. will reach $4.9 billion ...
- Specific Media Settles Flash Cookie Suit, Promises Never To Use Them
Online Media Daily, Wendy Davis - Monday, August 22, 2011
As part of a privacy lawsuit settlement against Specific Media, the compa ...
- Hirsch Leaves AudienceScience To Follow Entrepreneurial Spirit
Online Media Daily, Laurie Sullivan - Thursday, August 18, 2011
AudienceScience President Jeff Hirsch will step down Sept. 30, to "pursue small ...
- How To Stop Wasting Ad Dollars
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 17, 2011
Sunil Sharma, an independent consultant who was formerly director of trading ...
- NebuAd Settles Lawsuit Over Behavioral Targeting Tests
Online Media Daily, Wendy Davis - Tuesday, August 16, 2011
Defunct ad company NebuAd has agreed to a $2.4 million settlement ...
- NARC To Start Enforcing Privacy Principles
PolicyBlog, Wendy Davis - Tuesday, August 16, 2011
The Better Business Bureau's National Advertising Review Council said today that ...
- Behavioral Commerce -- Or, The Art of the Observant Salesperson
Data and Targeting Insider, Steve Smith - Friday, August 12, 2011
"What will it take for you to walk out of here tod ...
- eXelate's CEO Coins Term For DMP
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 10, 2011
Since it's all about online marketing and targeting ads based on behavi ...
- Can We Target And Optimize For People's Values?
Data and Targeting Insider, Steve Smith - Friday, August 5, 2011
Much of the technology behind behavioral targeting has been based on answeri ...
- KISSmetrics 'Blindsided' By Privacy Complaints About New Tracking Technology
PolicyBlog, Wendy Davis - Thursday, August 4, 2011
KISSmetrics CEO Hiten Shah said today that the company was "blindsided" ...
- D.N.T. Is Full Of B.S.
Publishing Insider, Ari Rosenberg - Thursday, August 4, 2011
Evidon hosted a consumer privacy conference on July 19 in New Yo ...