- University Study Highlights Tracking Leak
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 19, 2011
Stanford University computer scientist Jonathan Mayer released a paper recently highlighting t ...
- Study: Most Consumers Know They're Tracked Online
PolicyBlog, Wendy Davis - Wednesday, October 19, 2011
Online behavioral advertising might have been an obscure topic a few yea ...
- iCloud, MyCloud, OurCloud
Data and Targeting Insider, Steve Smith - Friday, October 14, 2011
Forget online behavioral advertising planting cookies on everyone's browsers. Forget the prospe ...
- Is This Pandering Or Smart Targeting?
Marketing Daily, Kathleen Stockham - Friday, October 14, 2011
Going down the ideological "fork" in the election-year road. ...
- Targeting Fans' Behavior On Facebook
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 12, 2011
Facebook Fan pages have become nirvana for marketers looking for a sol ...
- Privacy Experts Urge Lawmakers To Address Ethics Of Behavioral Targeting
PolicyBlog, Wendy Davis - Wednesday, October 12, 2011
Privacy bills that would regulate online behavioral targeting are pending on t ...
- FTC Chair: 'Cyberazzi' Compile 'Astonishingly Complete' Profiles
PolicyBlog, Wendy Davis - Tuesday, October 11, 2011
FTC Chairman Jon Leibowitz coined a new word today: Cyberazzi. What a ...
- Will iOS 5 Kick-Start Geofencing?
Data and Targeting Insider, Steve Smith - Friday, October 7, 2011
Among the new intimacies of technology is its knowledge of where y ...
- Great American Lies
Online Media Daily, George Simpson - Friday, October 7, 2011
An AP story this week said that despite persistent vows by America ...
- How SEO And Behavioral Targeting Work Together
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 5, 2011
Andrea Fishman serves up critical tips to make sure tight and effecti ...
- BT ReTargeter Enters Social Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 5, 2011
Companies continue to dig deeper into social platforms, even those developing behavior ...
- How Search Fits Into Underdog As Jeff Hirsch Takes CEO Role
SearchBlog, Laurie Sullivan - Wednesday, October 5, 2011
Remember Jeff Hirsch? He left AudienceScience, a behavioral targeting platform company, la ...
- Follow Me, Track Me, Pigeonhole and Segment Me... Please!
Data and Targeting Insider, Steve Smith - Friday, September 30, 2011
I don't know if my Comcast Xfinity iPad app is tracking ...
- The Changing Role Of DSPs
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 28, 2011
Demand-side platforms (DSPs) have caught my attention. I predict they will chan ...
- The Facebook Influence: They Really, Really 'Like' You
Data and Targeting Insider, Steve Smith - Friday, September 23, 2011
Facebook did an Apple this week. It whipped up anticipatory enthusiasm f ...
- Datran Media And ContextWeb Assume Merger
Online Media Daily, Laurie Sullivan - Thursday, September 22, 2011
Datran Media and ContextWeb are in the midst of a quiet merge ...
- Yahoo Patent Hunts Emotional State To Target Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 21, 2011
I'm fascinated by patents and often log on to the United Stat ...
- CitizenNet Launches Desktop Marketing Platform for Facebook
The Social Graf, Erik Sass - Tuesday, September 20, 2011
One of the great things about covering social media and technology ...
- Look Into Our Eyes: The Art Of The Gaze
Data and Targeting Insider, Steve Smith - Friday, September 16, 2011
Forget your click-throughs, your hang times, your content choices. One of t ...
- FTC: Don't Track Kids Without Parents' Consent
Online Media Daily, Wendy Davis - Thursday, September 15, 2011
The Federal Trade Commission on Thursday proposed that companies be prohibited fr ...
- Another VC Round For Behavioral Targeting Company
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 14, 2011
Venture capitalists apparently want to throw money at companies developing behavioral targeti ...
- Contextual + Behavioral: It Depends The Meaning Of 'Bass'
Data and Targeting Insider, Steve Smith - Friday, September 9, 2011
I am not sure if Keith Piper and the crew he lea ...
- Havas Selects Evidon's Privacy Platform
Online Media Daily, Steve McClellan - Thursday, September 8, 2011
Havas Digital, a unit of the Paris-based ad holding company, has select ...
- New W3C Initiative Aims To Define Tracking
PolicyBlog, Wendy Davis - Friday, September 9, 2011
The Internet guidelines group World Wide Web Consortium, known as W3C, ...
- Behavioral Targeting Comes To TV Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 7, 2011
Companies targeting ads to consumers on TVs based on location, channel surfi ...
- Changing The Game: Mobile Moves Behavior
Data and Targeting Insider, Steve Smith - Friday, September 2, 2011
I recently spent time at the Mobile Insider Summit in Lake Tah ...
- DoubleVerify Closes $33 Million In Funding
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 31, 2011
As behavioral targeting through ad exchanges grows, marketers want a method ...
- IKEA In My Bedroom: Creepy, But Cool Or Cool, But Creepy?
Data and Targeting Insider, Steve Smith - Friday, August 26, 2011
So much energy is spent defending, obfuscating and otherwise rationalizing the perceiv ...
- Behavioral Targeting On Rise Regardless Of Pushback
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 24, 2011
Online behavioral advertising revenue in the U.S. will reach $4.9 billion ...
- Specific Media Settles Flash Cookie Suit, Promises Never To Use Them
Online Media Daily, Wendy Davis - Monday, August 22, 2011
As part of a privacy lawsuit settlement against Specific Media, the compa ...