- Welcome To The Year Of 'Diverse Data Analytics'
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 3, 2011
Jon Ingalls, BlueKai's newly appointed chief marketing officer, said the next da ...
- Companies Resort To Browser 'Hacks' To Track Cookie-Deleters
PolicyBlog, Wendy Davis - Monday, August 1, 2011
For years, people who wanted to avoid online tracking have regularly delet ...
- An RTB Love Story: Energy Shot Upstart Gets Retail Blast From Display-Only Campaign
Data and Targeting Insider, Steve Smith - Friday, July 29, 2011
If you are an all-natural energy shot product, there is a ste ...
- Report Details How Trackers Can Learn Users' Names
PolicyBlog, Wendy Davis - Thursday, July 28, 2011
Earlier this month, the Stanford Center for Internet & Society's Jonathan May ...
- Waxman V. Rothenberg
Publishing Insider, David Koretz - Thursday, July 28, 2011
The current fight about self-regulation of consumer privacy between Representative Henry Waxm ...
- How AudienceScience Gains Speed
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 27, 2011
How does AudienceScience collect and distribute the mounds of data across t ...
- Web Users Uneasy With Behavioral Targeting
Online Media Daily, Wendy Davis - Monday, July 25, 2011
A sizable proportion of U.S. Web users are uncomfortable with online tracki ...
- While You're Here: Crafting the 'Following Salesman'
Data and Targeting Insider, Steve Smith - Friday, July 22, 2011
If done artfully and well, mobile media and technology is capable ...
- The Next Step In Turning Data Exchanges Into Gold
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 20, 2011
The Internet offers a wealth of information, so it seems predictable th ...
- Why Web Use Engenders Trust
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 19, 2011
Does the Web -- and in particular social networks -- actually engend ...
- Breaking the Social Code: Leveraging Behaviors and Attitudes on Facebook
Data and Targeting Insider, Steve Smith - Friday, July 15, 2011
A little known agency and subsidiary of The Washington Post Company, SocialCod ...
- Report: Ad Networks' Privacy Policies Still Problematic
PolicyBlog, Wendy Davis - Friday, July 15, 2011
Earlier this week, Stanford researcher Jonathan Mayer posted preliminary results of ...
- What Makes Better Behavioral Targeting Segments?
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 13, 2011
Simpli.fi CEO Frost Prioleau says his company engineers have developed a meth ...
- Getting Satisfied With Retargeting
Data and Targeting Insider, Steve Smith - Monday, July 11, 2011
Retargeting is the kind of tried and true behavioral targeting tool th ...
- Quantcast To Distribute 'You-Are-Being-Tracked' Icons
Online Media Daily, Wendy Davis - Wednesday, July 6, 2011
Quantcast will start distributing the you-are-being-tracked icons to free to small publishe ...
- Travel Ad Network Takes AudienceScience's Gateway To Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 6, 2011
It will take about a month for the Travel Ad Network ...
- From Personalization To Targeting: Finding The Right Ads For The Right People
Data and Targeting Insider, Steve Smith - Friday, July 1, 2011
The recommendation and personalization engines that have been working to make e-commer ...
- Advocates, Opponents Both Overstate Effects Of Privacy Proposal
PolicyBlog, Wendy Davis - Friday, July 1, 2011
This week's Senate Commerce Committee hearing about online privacy has led ...
- Consumer Reports: Eight In 10 Web Users Want Do-Not-Track
PolicyBlog, Wendy Davis - Thursday, June 30, 2011
In 2009, researchers from the University of Pennsylvania's Annenberg School for Communicati ...
- Real-Time Bidding Turns Into Real-Time Behavioral Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 29, 2011
Most marketers have heard about real-time bidding, but what about real-time behavior ...
- FTC's Brill: Mobile Privacy Practices 'In Desperate Need Of Reform'
PolicyBlog, Wendy Davis - Monday, June 27, 2011
FTC Commissioner Julie Brill today reiterated her support for a universal do-not-tra ...
- The Personal Touch: Tapping Into Me Media
Data and Targeting Insider, Steve Smith - Friday, June 24, 2011
The promise of personalization in digital media is one of those stori ...
- DG, MediaMind To Combine TV And Online Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 22, 2011
DG, which delivers video ads through a digital network, wanted to expa ...
- Havas: BT Industry Could Face Same Fate As Adware Companies
PolicyBlog, Wendy Davis - Wednesday, June 22, 2011
A new report about privacy by Havas Digital makes the extraordinary cla ...
- Packaged Editorial Ads Click With Consumers
Online Media Daily, Laurie Sullivan - Tuesday, June 21, 2011
Editorial content and other earned ad messages, packaged with paid or narrati ...
- FCC: Targeted Advertising Is Good For America...Sometimes
Data and Targeting Insider, Steve Smith - Friday, June 17, 2011
Here is one worth noting. In the massive new report on t ...
- An Inside Look At Experian Marketing Services
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 15, 2011
Experian Marketing Services, and Kantar Media, which provides Internet, TV and rad ...
- Digital Ad Alliance Creates Privacy Rules For Online Ads
Online Media Daily, - Friday, June 10, 2011
WPP's GroupM Interaction and Interpublic's Mediabrands, consisting of Initiative and UM, a ...
- But How Does That Make You Feel? Matching Ads To Emotion
Data and Targeting Insider, Steve Smith - Friday, June 10, 2011
If the online ad industry is old enough to have developed i ...
- Predictive Behavioral Targeting Firm Launched, Gets Big VC Backing
Online Media Daily, - Thursday, June 9, 2011
Taykey, an online ad platform developed by former intelligence officers of t ...