- Hirsch Leaves AudienceScience To Follow Entrepreneurial Spirit
Online Media Daily, Laurie Sullivan - Thursday, August 18, 2011
AudienceScience President Jeff Hirsch will step down Sept. 30, to "pursue small ...
- How To Stop Wasting Ad Dollars
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 17, 2011
Sunil Sharma, an independent consultant who was formerly director of trading ...
- NebuAd Settles Lawsuit Over Behavioral Targeting Tests
Online Media Daily, Wendy Davis - Tuesday, August 16, 2011
Defunct ad company NebuAd has agreed to a $2.4 million settlement ...
- NARC To Start Enforcing Privacy Principles
PolicyBlog, Wendy Davis - Tuesday, August 16, 2011
The Better Business Bureau's National Advertising Review Council said today that ...
- Behavioral Commerce -- Or, The Art of the Observant Salesperson
Data and Targeting Insider, Steve Smith - Friday, August 12, 2011
"What will it take for you to walk out of here tod ...
- eXelate's CEO Coins Term For DMP
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 10, 2011
Since it's all about online marketing and targeting ads based on behavi ...
- Can We Target And Optimize For People's Values?
Data and Targeting Insider, Steve Smith - Friday, August 5, 2011
Much of the technology behind behavioral targeting has been based on answeri ...
- KISSmetrics 'Blindsided' By Privacy Complaints About New Tracking Technology
PolicyBlog, Wendy Davis - Thursday, August 4, 2011
KISSmetrics CEO Hiten Shah said today that the company was "blindsided" ...
- D.N.T. Is Full Of B.S.
Publishing Insider, Ari Rosenberg - Thursday, August 4, 2011
Evidon hosted a consumer privacy conference on July 19 in New Yo ...
- Welcome To The Year Of 'Diverse Data Analytics'
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 3, 2011
Jon Ingalls, BlueKai's newly appointed chief marketing officer, said the next da ...
- Companies Resort To Browser 'Hacks' To Track Cookie-Deleters
PolicyBlog, Wendy Davis - Monday, August 1, 2011
For years, people who wanted to avoid online tracking have regularly delet ...
- An RTB Love Story: Energy Shot Upstart Gets Retail Blast From Display-Only Campaign
Data and Targeting Insider, Steve Smith - Friday, July 29, 2011
If you are an all-natural energy shot product, there is a ste ...
- Report Details How Trackers Can Learn Users' Names
PolicyBlog, Wendy Davis - Thursday, July 28, 2011
Earlier this month, the Stanford Center for Internet & Society's Jonathan May ...
- Waxman V. Rothenberg
Publishing Insider, David Koretz - Thursday, July 28, 2011
The current fight about self-regulation of consumer privacy between Representative Henry Waxm ...
- How AudienceScience Gains Speed
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 27, 2011
How does AudienceScience collect and distribute the mounds of data across t ...
- Web Users Uneasy With Behavioral Targeting
Online Media Daily, Wendy Davis - Monday, July 25, 2011
A sizable proportion of U.S. Web users are uncomfortable with online tracki ...
- While You're Here: Crafting the 'Following Salesman'
Data and Targeting Insider, Steve Smith - Friday, July 22, 2011
If done artfully and well, mobile media and technology is capable ...
- The Next Step In Turning Data Exchanges Into Gold
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 20, 2011
The Internet offers a wealth of information, so it seems predictable th ...
- Why Web Use Engenders Trust
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 19, 2011
Does the Web -- and in particular social networks -- actually engend ...
- Breaking the Social Code: Leveraging Behaviors and Attitudes on Facebook
Data and Targeting Insider, Steve Smith - Friday, July 15, 2011
A little known agency and subsidiary of The Washington Post Company, SocialCod ...
- Report: Ad Networks' Privacy Policies Still Problematic
PolicyBlog, Wendy Davis - Friday, July 15, 2011
Earlier this week, Stanford researcher Jonathan Mayer posted preliminary results of ...
- What Makes Better Behavioral Targeting Segments?
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 13, 2011
Simpli.fi CEO Frost Prioleau says his company engineers have developed a meth ...
- Getting Satisfied With Retargeting
Data and Targeting Insider, Steve Smith - Monday, July 11, 2011
Retargeting is the kind of tried and true behavioral targeting tool th ...
- Quantcast To Distribute 'You-Are-Being-Tracked' Icons
Online Media Daily, Wendy Davis - Wednesday, July 6, 2011
Quantcast will start distributing the you-are-being-tracked icons to free to small publishe ...
- Travel Ad Network Takes AudienceScience's Gateway To Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 6, 2011
It will take about a month for the Travel Ad Network ...
- From Personalization To Targeting: Finding The Right Ads For The Right People
Data and Targeting Insider, Steve Smith - Friday, July 1, 2011
The recommendation and personalization engines that have been working to make e-commer ...
- Advocates, Opponents Both Overstate Effects Of Privacy Proposal
PolicyBlog, Wendy Davis - Friday, July 1, 2011
This week's Senate Commerce Committee hearing about online privacy has led ...
- Consumer Reports: Eight In 10 Web Users Want Do-Not-Track
PolicyBlog, Wendy Davis - Thursday, June 30, 2011
In 2009, researchers from the University of Pennsylvania's Annenberg School for Communicati ...
- Real-Time Bidding Turns Into Real-Time Behavioral Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 29, 2011
Most marketers have heard about real-time bidding, but what about real-time behavior ...
- FTC's Brill: Mobile Privacy Practices 'In Desperate Need Of Reform'
PolicyBlog, Wendy Davis - Monday, June 27, 2011
FTC Commissioner Julie Brill today reiterated her support for a universal do-not-tra ...