- The Personal Touch: Tapping Into Me Media
Data and Targeting Insider, Steve Smith - Friday, June 24, 2011
The promise of personalization in digital media is one of those stori ...
- DG, MediaMind To Combine TV And Online Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 22, 2011
DG, which delivers video ads through a digital network, wanted to expa ...
- Havas: BT Industry Could Face Same Fate As Adware Companies
PolicyBlog, Wendy Davis - Wednesday, June 22, 2011
A new report about privacy by Havas Digital makes the extraordinary cla ...
- Packaged Editorial Ads Click With Consumers
Online Media Daily, Laurie Sullivan - Tuesday, June 21, 2011
Editorial content and other earned ad messages, packaged with paid or narrati ...
- FCC: Targeted Advertising Is Good For America...Sometimes
Data and Targeting Insider, Steve Smith - Friday, June 17, 2011
Here is one worth noting. In the massive new report on t ...
- An Inside Look At Experian Marketing Services
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 15, 2011
Experian Marketing Services, and Kantar Media, which provides Internet, TV and rad ...
- Digital Ad Alliance Creates Privacy Rules For Online Ads
Online Media Daily, - Friday, June 10, 2011
WPP's GroupM Interaction and Interpublic's Mediabrands, consisting of Initiative and UM, a ...
- But How Does That Make You Feel? Matching Ads To Emotion
Data and Targeting Insider, Steve Smith - Friday, June 10, 2011
If the online ad industry is old enough to have developed i ...
- Predictive Behavioral Targeting Firm Launched, Gets Big VC Backing
Online Media Daily, - Thursday, June 9, 2011
Taykey, an online ad platform developed by former intelligence officers of t ...
- IPv6 To Profile Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 8, 2011
Google, Microsoft, Bing, and others expect June 8, 2011 (today), also kno ...
- Don't Just Follow Me -- Know Me
Data and Targeting Insider, Steve Smith - Friday, June 3, 2011
I imagine that the new research on the effectiveness of personalized retargeti ...
- eXelate Forms Analytics Business Unit
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 1, 2011
Nearly one month into his new job, eXelate SVP of Analytics Kev ...
- Beyond Privacy: Data for All and All for Data
Data and Targeting Insider, Steve Smith - Friday, May 27, 2011
Here's a thought to ponder over the long weekend: what if op ...
- Top Brands Data-Hungry For Online Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Thursday, May 26, 2011
Five of the top Fortune 15 companies now use data management servic ...
- DataXu Gives Attitude
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 18, 2011
DataXu on Wednesday will officially launch a multichannel demand-side platform dubbed ...
- Phoning It In: What Do We Think About Mobile Privacy?
Data and Targeting Insider, Steve Smith - Friday, May 13, 2011
Congress put a spotlight on mobile privacy this week in Washington. ...
- The Neural Metric
Media Magazine, Joe Mandese - Wednesday, April 13, 2011
As long as there have been agencies placing ads in media, ...
- Behavioral Targeting Makes Transition
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 11, 2011
Behavioral targeting could take a new turn as more companies adopt t ...
- Dynamic Personalization Key to Retailer's Retargeting Success -- Along With Cost Structure
Data and Targeting Insider, Steve Smith - Friday, May 6, 2011
Retargeting has been a favorite and basic model for retailers to levera ...
- Clearspring Cozies Up With DSPs As Lawsuit Gets Dropped
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 4, 2011
Apparently Clearspring execs have been in compliance with privacy guidelines. The compa ...
- Study: Consumers Define Do-Not-Track More Broadly Than Web Companies
PolicyBlog, Wendy Davis - Tuesday, May 3, 2011
Mozilla, Microsoft and Apple have heeded the Federal Trade Commission's call f ...
- Leveraging The Latino Surfer
Data and Targeting Insider, Steve Smith - Friday, April 29, 2011
In the 15 years I have been writing about Internet media a ...
- Adcentricity DOOH Gets Personal
Data and Targeting Insider, Laurie Sullivan - Thursday, April 28, 2011
Location-based digital ad network Adcentricity recently unveiled a behavioral targeting platform f ...
- Now It's Personal: Mobile Nears The Privacy Third Rail
Data and Targeting Insider, Steve Smith - Friday, April 22, 2011
The online behavioral advertising world may be feeling a bit like Linds ...
- Behavioral Targeting And Paid Search
Performance Marketing Insider, Roger Barnette - Friday, April 22, 2011
Paid search has a blind spot. Unlike display advertising, paid search markete ...
- Lifecycle Management Becoming Ad Industry Focus
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 20, 2011
AudienceScience will officially release a lifecycle management and brand impact feature Wednesd ...
- Kerry-McCain Bill Must Reexamine Privacy Issue
Online Media Daily, Steve Minichini - Tuesday, April 19, 2011
One of the most pressing issues to be tackled is the a ...
- It's Not Easy Being Green
Data and Targeting Insider, Steve Smith - Friday, April 15, 2011
As we have been covering in recent weeks here in Behavioral Inside ...
- Apple To Launch Do-Not-Track Tool For Browser
PolicyBlog, Wendy Davis - Thursday, April 14, 2011
Apple is preparing to join Mozilla and Microsoft in offering a do-n ...
- CDC Targets Public Health
Data and Targeting Insider, Laurie Sullivan - Tuesday, April 19, 2011
How did the Center for Disease Control (CDC) convince people in high-ri ...